Global Rose Water Market Report and Forecast 2024-2032

Global Rose Water Market Size

The global rose water market reached a value of around USD 477.0 million in 2023. The market is projected to grow at a CAGR of 7.6% between 2024 and 2032, reaching a value of around USD 922.2 million by 2032.

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Rose Water Market Growth

Rose water is created by steeping rose petals in water, and it is the hydrosol component of the rose-petal distillate. It is used for religious purposes in many cultures, as a flavouring agent in some food and beverage products, and as an active ingredient in various cosmetic products, among others.

The robust growth of the confectionery and bakery sector is positively impacting the rose water market value. Rose water can be incorporated into sherbets, ice creams, truffles, frozen desserts, and bonbons, among others. Moreover, due to its fragrance, flavour, and refreshing properties, rose water is increasingly used in non-alcoholic beverages such as flavoured water, lemonades, and mocktails.

The increasing trend of wellness and health is augmenting the rose water market expansion. Rose extracts and rose water are used as flavour enhancers in the development of refreshing, nutritious, light, and wholesome meal options.

Rose Water Market Trends

One of the key market trends is the rising demand for rose water in cosmetics and personal care products. Rose water can soothe irritated skin and function as an antiseptic in some conditions due to its anti-inflammatory properties.

The therapeutic benefits of rose water, such as its ability to relieve sore throats and its antibacterial properties, are anticipated to boost the rose water demand in the coming years. Such advantages are also likely to boost the usage of rose water in medicinal applications in the forecast period.

Rose water can be used as an alternative to artificial flavourings in salad dressings, drinks, and desserts, among others. The demand for rose water is predicted to increase in upcoming years due to the growing popularity of rose-flavoured beverages and delicacies such as candies, ice creams, and baked goods.

As per the rose water market analysis, with the growing focus on sustainability, the procurement of ethical rose petals in the production of rose water is increasing. Besides, manufacturers are utilising eco-friendly practices to enhance the longevity and durability of rose water.

Recent Developments

Premium rose water products have been gaining popularity in recent years. For instance, 24 Karat Gold Rose Water Facial Toner by Leven Rose consists of infused gold with Moroccan rose water which offers superior moisturisation properties and a natural aroma that appeals to high-end customers.

Industry Outlook

According to OEC, in 2022, the global rose exports totalled USD 3.14 billion. The Netherlands stood as the top exporter, accounting for 28.7% of the global market share. Ecuador contributed 25.8% to the global exports, reflecting its significant role in the rose cultivation and export sector. As per the rose water industry analysis, Kenya constituted to 17.1% of the market share, highlighting its important status in the African rose export market. Colombia held the fourth position, representing 14.2% of the exports, underscoring its substantial contribution from South America. Ethiopia, also notable within Africa, contributed 7.23%, showing a growing influence in the rose export market.

The expansion of the personal care and cosmetic sector across the globe is providing significant opportunities which aids the rose water industry revenue. Rose water is being widely adopted by skincare enthusiasts for cleansing skin and removing any impurities that can result in unwanted spots. In 2022, Germany led the ranking with the highest retail sales valued at approximately EUR 14.332 billion in the Europe cosmetics and personal care market. France followed closely with sales amounting to EUR 12.882 billion, positioning it as the second-largest market in the region. Italy stands third with sales of EUR 11.505 billion. The United Kingdom, also among the top markets, records sales worth EUR 10.487 billion, which contributes to the growth of the rose water industry. Spain and Poland also make significant contributions to the European cosmetics market, with retail sales of EUR 9.25 billion and EUR 4.532 billion, respectively. The Netherlands, while smaller in comparison to the other listed countries, still shows notable market size with sales totalling EUR 3.1 billion.

Rising Importance of Skincare Supporting Global Rose Water Market

• Rose water is highly valued for its natural, non-toxic properties in skincare, culinary, and therapeutic applications.

• Its use spans across various industries including cosmetics, pharmaceuticals, food & beverage, and aromatherapy, providing steady rose water demand forecast.

• In many cultures, rose water has historical and traditional significance which supports its continuous use and acceptance.

• As consumers increasingly prefer organic and natural beauty products, rose water benefits from this trend due to its natural soothing and anti-inflammatory properties.

Environmental Factors and Seasonality Can Challenge the Global Market

• High-quality rose water production can be costly due to the extensive number of roses needed and the distillation process required.

• The dependency on specific rose varieties, which may be affected by seasonal and environmental factors, can limit production scalability and negatively influence rose water demand growth.

• Maintaining the purity and extending the shelf life of natural rose water without preservatives can be challenging.

• Intense competition from synthetic substitutes and other natural extracts can affect market share and pricing.

Rising Trend of Natural Products Providing Opportunities For Global Market

• Increasing global exposure and acceptance of natural products opens up new markets for rose water.

• Developing new products that incorporate rose water, such as in natural perfumes, wellness drinks, or gourmet foods, could expand its use.

• As per the rose water market dynamics and trends, collaborating with larger beauty and health brands can increase reach and credibility in the market.

• Emphasizing sustainable and ethical production practices can enhance brand reputation and appeal to eco-conscious consumers.

Disruptions in Supply Chain and Economic Volatility Can Slow Down the Global Market

• Economic instability can lead to reduced consumer spending on non-essential goods, including premium natural beauty products like rose water.

• Stringent regulations regarding the use and labeling of natural products can impact production and marketing, negatively impacting the growth of the rose water market.

• Vulnerability to disruptions in the supply of roses due to climatic changes or pest infestations affects production volume and cost.

• The market could be diluted by the presence of counterfeit or low-quality products claiming to be pure rose water, which can mislead consumers and damage the overall market reputation.

Key Price Indicators in Global Market

• The price of rose water is heavily influenced by the cost of rose petals and the distillation process, which can be resource-intensive.

• Brands positioned as premium, or luxury can command higher prices due to perceived quality and brand value and offer lucrative rose water market opportunities.

• Wholesale and bulk purchasing typically offer lower prices compared to retail, affecting overall market pricing strategies.

• Rose water that is certified organic usually has a higher price point due to the stringent standards and costs associated with organic farming.

• The origin of the rose petals can affect prices; roses grown in traditional areas like Bulgaria and Turkey might be priced higher due to their reputed quality.

Key Demand Indicators in Global Market

• The expansion of the cosmetic industry, particularly in natural and organic products, significantly drives demand for rose water.

• Increasing use of rose water in gourmet cooking and exotic cuisines influences demand and aids rose water market revenue, particularly in regions where it is a traditional ingredient.

• Growing consumer interest in health and wellness, including natural remedies and aromatherapy, boosts the demand for rose water.

• In regions where rose water is culturally significant, such as the Middle East and parts of Asia, consistent high demand is observed.

• Increased marketing and consumer education about the benefits of rose water can raise demand, especially in untapped markets.

What Major Factors Are Influencing the Competitive Landscape of the Global Market?

• High-quality and pure rose water often stands out in the market, influencing brand reputation, competitiveness and demand of rose water market.

• Companies that successfully differentiate their products through unique packaging, added benefits, or organic certifications can capture larger market shares.

• Efficient supply chains that can reliably source and distribute rose water impact a company’s ability to meet demand and maintain competitive pricing.

• Utilization of advanced distillation and preservation technologies ensures product consistency and quality, providing a competitive edge.

• Effective marketing that communicates the benefits and uses of rose water can significantly increase brand visibility and consumer demand.

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Rose Water Market Industry Segmentations

Based on type, the market is divided into rosa centifolia, rosa gallica, and rosa damascene. The market segmentation, based on application, includes cosmetics and personal care, medicinal use, and food and beverages, among others.

On the basis of distribution channel, the rose water market is bifurcated into direct sales and indirect sales. The regional markets for rose water are North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.

The comprehensive EMR report provides an in-depth assessment of the market based on the Porter’s five forces model, along with giving a SWOT analysis. The report gives a detailed analysis of the following key players in the global market, covering their competitive landscape and the latest developments like mergers, acquisitions, investments, and expansion plans.

• Alteya Inc.

• Poppy Austin Limited 

• L'Oréal S.A.

• Eve Hansen 

• Albert Vieille SAS 

• Bioprocess LLC 

• Dabur India Ltd.

• Vesselino Ltd.

• RGB Paris - Rose of Bulgaria 

• Azelis Group (Vigon Int.) 

• S.A.S. Jean GAZIGNAIRE 

• SINGHAI FRAGRANCES 

• SVA Naturals 

• Taj Pharma Group (Taj Agro International)

• Biosash Business Pvt. Ltd.

Rose Water Market Share

Based on Application

The cosmetics and personal care sector accounts for a significant portion of the rose water market share. The demand for rose water in the cosmetics and personal care sector has expanded due to its usage in perfumes and skin care products. Rose water helps in skin hydration and is beneficial for all skin types, whether they are dry, oily, or a combination of both. The rose extraction market is being fuelled by the growing demand for natural and floral scents in perfumes.

Meanwhile, rose water is known to play a beneficial role in treating different skin conditions such as rosacea, acne, and eczema due to the presence of anti-inflammatory compounds like polyphenols. It is also used to reduce heartburn conditions like stomach ulcers, gastroesophageal reflux disease (GERD), and gastritis, among others.

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Rose Water Market Regional Analysis

The Middle East and Africa is one of the largest producers of rose and major consumer of rose water products. Rose water is also a part of culinary and beauty traditions in the Middle East. The demand for rose water in the region is anticipated to increase in the forecast period due to the extensive use of rose water as a natural ingredient in the production of cosmetics and perfumes.

Meanwhile, in the Asia Pacific, the growing demand for cosmetics and personal care products with natural ingredients is anticipated to fuel the rose water market expansion in the region over the course of the forecast period. The rising inclination towards self-care and relaxation in the region is expected to surge the usage of rose water in aromatherapy in upcoming years.

Competitive Landscape

Poppy Austin Limited, founded in 2011 and headquartered in Somerset, England, is a renowned personal care products manufacturer. The UK-based company aims to prevent the signs of ageing by using ethically sourced, socially responsible, and sustainable skincare products.

Alteya, Inc., established in 1999, produces natural skin care, infant care, and dietary supplements based on the Bulgarian rose otto. A cosmetics firm with its main offices in Stara Zagora, Bulgaria, the company has its own organic rose farms and distillery.

Eve Hansen is an American health and wellness company that is headquartered in Los Angeles, California. The company aims to enhance the accessibility to natural, high-quality, and non-toxic products. It offers organic rose water that can revitalise the skin, remove excessive dirt, and hydrate the skin.

Other rose water market players include L'Oréal S.A., Albert Vieille SAS, Bioprocess LLC, Dabur India Ltd., Vesselino Ltd., RGB Paris - Rose of Bulgaria, Azelis Group (Vigon Int.), S.A.S. Jean GAZIGNAIRE, SINGHAI FRAGRANCES, SVA Naturals, Taj Pharma Group (Taj Agro International), and Biosash Business Pvt. Ltd.

Key Highlights of the Report

Rose Water Market Report Snapshots

Rose Water Market Size

Rose Water Market Growth

Rose Water Market Trends

Rose Water Market Share

Rose Water Companies

Rose Water Market Regional Analysis