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Report Overview

2024

Base Year

2018-2024

Historical Year

2025-2034

Forecast Year

Global Rich Communication Services (RCS) Market Outlook

The global rich communication services (RCS) market size stood at a value of around USD 3783.96 million in 2024. The market is further expected to grow at a CAGR of 35.5% in the forecast period of 2025-2034 to attain a value of USD 58263.98 million by 2034.

Global Rich Communication Services (RCS) Market

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Rising Demand for Cloud Based Deployment Model to Spearhead the Market Growth of the Global Rich Communication Services (RCS) Industry

Based on deployment model, the cloud segment is predicted to hold a significant market share in the rich communication services (RCS) industry. This growth can be attributed to the increased implementation of cloud technology owing to its beneficial properties such as improved scalability, low maintenance costs, and easy integration. In addition, the heightened demand for rich communication services in the healthcare sector, in an endeavour to make healthcare amenities more accessible to patients across the globe, is expected to further aid the market growth. These factors are expected to contribute to the overall market growth in the forecast period.

North America to Provide Lucrative Growth Opportunities to the Global Rich Communication Services (RCS) Industry

North America is estimated to hold a substantial share of the rich communication services (RCS) industry in the forecast period. This growth can be attributed to the presence of leading market players in the region. In addition, the growing availability of 5G network in the region is also predicted to propel the market growth. Moreover, the demand for advanced communication channels such as the demand for chatbots is also expected to add to the industry growth. Furthermore, RCS provides lucrative expansion opportunities to mobile network operators seeking to join the internet messaging and communication services bandwagon. Meanwhile, the rapid technological advancements in the Asia Pacific are anticipated to propel the market demand in the region, which is estimated to contribute to the market growth in the forecast period.

Rich Communication Services (RCS): Market Segmentation

Rich communication services (RCS) are mobile communication alternatives to SMS and other web-based messaging services. The RCS is a SIP and HTTP based communication channel that facilitates calling, messaging, video calling, and file transferring operations. RCS communication, just like web-based proprietary messaging services functions online, however, it also requires the phone system as in the case of SMS services. Thus, RCS provides interactive communication facilities such as in web-based communication mechanisms such as messenger and WhatsApp, while also offering the reach of SMS.

Global Rich Communication Services Rcs Market by Segment

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By deployment model, the market is divided into:

  • On-Premise 
  • Cloud

On the basis of enterprise size, the market can be bifurcated into:

  • Small and Medium Scale Enterprises
  • Large Scale Enterprises

Based on applications, the industry can be segmented into:

  • Rich Calls and Messaging 
  • Content Delivery (Content Sharing, File Transfer)
  • Value Added Services (VAS)
  • Marketing and Advertising Campaign 
  • Cloud Storage

On the basis of industry vertical, the market can be distributed into:

  • Healthcare 
  • Retail and E-Commerce
  • BFSI
  • IT and Telecom 
  • Travel and Tourism 
  • Others

The regional markets for the product include North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.

Rapid Digitalisation and the Growing Smartphone Penetration to Drive the Global Rich Communication Services (RCS) Industry

The heightened digitalisation with increased adoption of the internet of things (IoT) and increasing access to internet facilities across industries is anticipated to propel the demand for rich communication services in the coming years. According to the World Bank statistics, in 2017, 49% of the global population had access to the internet compared to 41.7% in 2015. In addition, the growing mobile phone ownership is also contributing to the market growth significantly. According to the World Bank's World Development Report of 2016, 8 out of 10 people in the developing nations owned a mobile phone, and this number is expected to steadily increase over time. Furthermore, rapid technological advancements are also expected to aid the industry growth. These factors are estimated to positively impact the market growth in the forecast period.

Key Industry Players in the Global Rich Communication Services (RCS) Market

The report gives a detailed analysis of the following key players in the global rich communication services (RCS) market, covering their competitive landscape, capacity, and latest developments like mergers, acquisitions, and investments, expansions of capacity, and plant turnarounds:

  • AT&T
  • Google LLC
  • Vodafone
  • Deutsche Telekom AG
  • Ribbon Communications Operating Company, Inc.
  • Others

The comprehensive EMR report provides an in-depth assessment of the industry based on the Porter's five forces model and SWOT analysis.

Key Highlights of the Report

REPORT FEATURES DETAILS
Base Year 2023
Historical Period 2018-2024
Forecast Period 2025-2034
Scope of the Report

Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:

  • Deployment Model
  • Enterprise Size
  • Applications 
  • Industry Vertical
  • Region
Breakup by Deployment Model
  • On-Premise
  • Cloud 
Breakup by Enterprise Size
  • Small and Medium Scale Enterprises
  • Large Scale Enterprises
Breakup by Applications
  • Rich Calls and Messaging
  • Content Delivery (Content Sharing, File Transfer)
  • Value Added Services (VAS)
  • Marketing and Advertising Campaign
  • Cloud Storage
Breakup by Industry Vertical
  • Healthcare
  • Retail and E-Commerce
  • BFSI
  • IT and Telecom
  • Travel and Tourism
  • Others
Breakup by Region
  • North America
    • United States of America 
    • Canada
  • Europe
    • United Kingdom
    • Germany
    • France
    • Italy
    • Others
  • Asia Pacific
    • China
    • Japan
    • India
    • ASEAN
    • Australia
    • Others
  • Latin America
    • Brazil
    • Argentina
    • Mexico
    • Others
  • Middle East and Africa
    • Saudi Arabia
    • United Arab Emirates
    • Nigeria
    • South Africa
    • Others
Market Dynamics
  • SWOT Analysis
  • Porter's Five Forces Analysis
  • Key Indicators for Demand
  • Key Indicators for Price
Competitive Landscape
  • Market Structure
  • Company Profiles
    • Company Overview
    • Product Portfolio
    • Demographic Reach and Achievements
    • Certifications
Companies Covered
  • AT&T
  • Google LLC
  • Vodafone
  • Deutsche Telekom AG
  • Ribbon Communications Operating Company, Inc.
  • Others
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*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*

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Key Questions Answered in the Report

In 2024, the global rich communication services (RCS) market attained a value of nearly USD 3783.96 million.

The market is projected to grow at a CAGR of 35.5% between 2025 and 2034.

The major market drivers include rapid technological advancements such as the integration of cloud technology, the growing availability of 5G network, and the heightened demand for rich communication services in the healthcare sector.

The key trends guiding the market growth are the increasing accessibility to internet facilities and rising investments in the research and development of rich communication services technology by the leading companies.

The major regions in the market are North America, Latin America, the Middle East and Africa, Europe, and the Asia Pacific.

The significant deployment models of the product are cloud and on-premise.

Small and medium scale enterprises and large scale enterprises are the various enterprise sizes considered in the rich communication services (RCS) market report.

The major applications of the product include rich calls and messaging, content delivery (content sharing, file transfer), value added services (VAS), marketing and advertising campaign, and cloud storage.

The significant industry verticals of rich communication services (RCS) are healthcare, retail and e-commerce, BFSI, IT and telecom, and travel and tourism, among others.

The major players in the market are AT&T, Google LLC, Vodafone, Deutsche Telekom AG, and Ribbon Communications Operating Company, Inc., among others.

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