Global Rhum Agricole Market Report and Forecast 2024-2032

Global Rhum Agricole Market Outlook

The global rhum agricole industry is expected to grow at a CAGR of about 4% in the forecast period of 2024-2032.

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Europe Leading the Rhum Agricole Market

The origins of rhum agricole lie originally in the Caribbean territory of Martinique, an overseas of France, from where the raw sugarcane juice used to make rhum agricole was sourced. Over time, Europe has become the epicentre of this market because of an existing demand for wines or other forms of alcohol-based drinks. France has especially been at the forefront of processing rhum agricole for sale across the globe. Apart from Europe, there is a considerable demand seen in North America too, where there is a diaspora from the Caribbean as well as a certain degree of Caribbean influence. The market for rhum agricole is expected to grow further in value and at a higher pace in the forecast period 2024-2032, driven by the increasing demand among consumers.

Rhum agricole: Market Segmentation

Rhum agricole is a specific rum made using fresh sugarcane juice instead of using molasses like other conventional types of rum. Given the difference in ingredients, there is a unique taste to it as well, which may differ as per the quality and type of sugarcane, climate, soil type and differences in the processing: distillation, blending and ageing. There are three main variants to it, viz., Vieux (old), Amber and Blanc (white). These were primarily made from sugarcane sourced from the French territories in the Caribbean, like Martinique, but these are now processed in other regions as well. Rhum agricole has been used in new cocktail mixtures as well.

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The rhum agricole market can be divided by variant:

• Vieux
• Amber
• Blanc

It may be segmented on the basis of distribution channel into:

• Supermarkets and Hypermarkets
• Convenience Stores
• Speciality Stores
• Online
• Others

It may be differentiated on the basis of end-use into:

• Food Service
• Households
• Others

The regional markets for rhum agricole can be divided into North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.

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Rising Disposable Incomes Bolstering the Market Growth of Rhum Agricole

With more millennials having greater disposable incomes across the world, the demand for rhum agricole has risen as more connoisseurs look forward to savouring new tastes. Despite the current Covid-19 pandemic having disrupted a lot of foreign trade across regions, the overall rise in modern trade, business 2 business trade, e-commerce, and speciality stores across the world in the historical period have contributed greatly to the spread of rhum agricole, along with other brands of rums. A constraining factor is governments regulating the trade of alcohol in their countries, but with an overall rise in the number of bars across the world, it may be concluded that multiple regions with untapped markets may form potential markets, especially if sugarcane is grown natively, where it may be processed and sold to local populations.

Key Industry Players in the Global Rhum Agricole Market

The report gives a detailed analysis of the following key players in the global rhum agricole market, covering their competitive landscape, capacity, and latest developments like mergers, acquisitions, and investments, expansions of capacity, and plant turnarounds:

• Rhum Saint James
• Rums Damoiseau
• Rhum Clément
• Distillerie J.M.
• La Rhumerie de Chamarel
• Others

The comprehensive EMR report provides an in-depth assessment of the market based on the Porter's five forces model along with giving a SWOT analysis.

Key Highlights of the Report