Global Reusable Tumblers Market Report and Forecast 2024-2032

Global Reusable Tumblers Market Outlook

The global reusable tumblers market size was approximately USD 95.78 million in 2023. The market is further projected to grow at a CAGR of 5.7% between 2024 and 2032, reaching a value of nearly USD 158.11 million by 2032.

Key Trends in the Market

Tumblers are cups generally used for cold drinks such as lemonade, iced teas, smoothies, and summer cocktails. As the name suggests, reusable tumblers can be washed and reused for as long as possible. Reusable tumblers made from plastic and metal are gaining popularity and are being used for outdoor events like picnics and hiking.

• The reusable tumblers market growth is being aided by the increasing eco-consciousness. Disposable and single-use cups are known to have a negative impact on the environment and contribute to resource depletion and pollution. Reusable tumblers have a much lower impact on the environment, hence are being increasingly purchased.

• The rising outdoor recreational activities and travel and tourism as a result of the increasing disposable incomes are also catering to a rise in the purchase of sustainable products such as reusable tumblers.

• The rising demand for personalised tumblers owing to their unique combination of functionality and customisability is also propelling the reusable tumblers market demand. The versatility of reusable tumblers is becoming a necessary accessory for individuals who are seeking both practicality and a way of expressing their individuality.

Reusable Tumblers Market Analysis

Based on material, the market is segmented into plastic, metal, and glass. Based on capacity, the market is divided into up to 12 Oz, 12 to 20 Oz, 20 to 30 Oz, and above 30 Oz.

On the basis of distribution channel, the market can be bifurcated into hypermarket/supermarket, convenience stores, and online sales, among others. The major regional markets for reusable tumblers are North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.

The comprehensive EMR report provides an in-depth assessment of the market based on the Porter's five forces model along with giving a SWOT analysis. The report gives a detailed analysis of the following key players in the global reusable tumblers market, covering their competitive landscape and latest developments like mergers, acquisitions, investments and expansion plans.

• Starbucks Corporation

• Tupperware Brands Corporation

• JOCO Group Pty. Ltd.

• Tervis Tumbler Company

• Frank Green Enterprises Pty Ltd

• Klean Kanteen

• Steel Technology LLC (Hydro Flask)

• Pacific Market International, LLC (Stanley)

• KingStar Industries Co., Ltd

• Happy and Hydrated Ltd 

• Cuppe Pty Ltd

• Others

Market Share by Material

Metal holds a significant portion of the reusable tumblers market share. Stainless steel is gaining popularity as a key material used in reusable tumblers due to its durability and eco-friendly characteristics. Stainless steel tumblers are a one-time investment, lightweight, and can be carried anywhere. They are also used for hiking and camping purposes as they are easy to store, handle, and clean.

Meanwhile, glass tumblers are gaining popularity due to their appearance and elegance. Moreover, the easy cleaning characteristic of glass tumblers is catering to their increased adoption.

Market Share by Region

As per the reusable tumblers market analysis, Europe is expected to hold a prominent share of the global market in the coming years. The ban on single-use plastics in the EU supports the adoption of reusable tumblers for carrying liquids. Favourable initiatives in the region such as the reusable cup system launched by AEG Europe are also propelling the adoption of reusable cups and tumblers.

The rising trend of reusability across Europe is pushing brand owners and retailers to explore strategies to support and implement reusable and refillable packaging solutions for everyday necessities.

Competitive Landscape

Tervis Tumbler Company is a third-generation American-owned and operated company engaged in the production of drinkware. The company offers a diverse portfolio of drinkware for outdoor entertaining, on-the-go hydration, and everyday drinkware needs. Currently, Tervis has the presence of several hundred employees and has operations in multiple branded retail locations.

Klean Kanteen is a family and employee-owned company based in the United States. The company develops reusable and BPA-free products. The company makes use of a circular design approach using fewer virgin resources, creates less waste, and offers durable products.  Klean Kanteen manufacturers about 95% of the products from certified 90% post-consumer recycled 18/8 stainless steel, further reducing greenhouse gas emissions from steel by around 50%.

Steel Technology LLC (Hydro Flask), founded in 2009, is an award-winning producer of high-performance insulated products including beverage and food flasks. The company’s product innovations exhibit TempShield double-wall vacuum insulation for locking temperature, 18/8 stainless steel ensuring pure taste and durability, and ergonomic design for the trusted sidekick.

Other players operating in the reusable tumblers market include Starbucks Corporation, Tupperware Brands Corporation, JOCO Group Pty. Ltd., Frank Green Enterprises Pty Ltd, Pacific Market International, LLC (Stanley), KingStar Industries Co., Ltd, Happy and Hydrated Ltd, and Cuppe Pty Ltd, among others.

Key Highlights of the Report