Global Razor Market Report and Forecast 2024-2032

Global Razor Market Size

The global razor market is projected to grow at a CAGR of 3.2% between 2024 and 2032, aided by technological advancements and rising awareness of personal hygiene among men and women.

Global Razor Market Outlook

• 71% of global consumers expect to receive a personalised experience while shopping for different products.

• In 2024, an average social media shopper is expected to purchase $800 worth of items globally.

• By 2030, the market for men’s beauty products is expected to cross $105 billion, thereby increasing razor sales worldwide.

Global Razor Market Growth

Gillette, a subsidiary of Procter & Gamble, has long dominated the global market for razors due to its unique marketing strategies. During its early years, it partnered with local football teams and video game companies in the USA to provide free razors to consumers aged 18-35 years who viewed cartridge razors as an adequate tool for maintaining hygiene and personal grooming. This led to a shift in consumer preferences and Gillete grew to dominate the global market with the introduction of new, better, and more expensive models of razors. In 2019, it generated sales worth over $150 million in the United States by selling over 13 million units of razors. High consumer loyalty for Gillette razors is expected to play a critical role in influencing the market development.

Major market players like Harry’s Inc. are launching disposable razors to meet the personal grooming requirements of low- and middle-income customers, which are comparatively more affordable than razor cartridges and blade refills. The global market for personal care products is expected to witness a significant growth due to rising beauty consciousness among men and women globally. This is also paving the way towards increasing sales of electric razors, which guarantee a smooth and safe shaving experience for people.

Global Razor Industry Segmentation

Global Razor Market Report and Forecast 2024-2032 offers a detailed analysis of the market based on the following segments:

Market Breakup by Product Type

• Cartridge

• Disposable 

• Electric

Market Breakup by Price Category

• Mass

• Premium

Market Breakup by End User

• Men

• Women

Market Breakup by Distribution Channel

• Supermarkets/ Hypermarkets

• Convenience Stores

• Online Stores

• Others

Market Breakup by Region

• North America

• Europe

• Asia Pacific

• Latin America

• Middle East and Africa

Global Razor Market Share

Based on region, the market is segmented into North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa. Over the forecast period, the Asia Pacific is expected to grow at a CAGR of 4.1% due to rapid population growth and rising consumer disposable incomes.

Leading Companies in the Global Razor Market

Major American razor manufacturers are partnering up with European personal care brands in Europe, which is expected to boost their international presence and enhance their profitability.

• The Procter & Gamble Company

• Edgewell Personal Care Brands, LLC

• FEATHER Safety Razor Co., Ltd.

• Koninklijke Philips N.V.

• BIC Group

• Kai Corporation

• Kaili Group

• Dorco Co. Ltd.

• Harry’s, Inc.

• Lord International Co.

• Others

Key Highlights of the Report