Global Push-to-talk (PTT) Market Report and Forecast 2024-2032

Global Push-to-talk (PTT) Market Outlook

The global push-to-talk (PTT) market is expected to grow at a CAGR of 9.50% between 2024 and 2032. The key market drivers are technological advancements, growing demand for public safety personnel applications, and increasing demand for digitalised products.

Key Trends in the Market

Push-to-talk (PTT), also known as press-to-transmit, is a wireless cellular phone service and a means to communicate instantly by pushing a button on a handheld device. It is used to increase productivity and speed of communication by providing instant communications between devices. It is widely used by public safety personnel including firefighters, defence force personnel, police officers, dispatchers, and paramedics, among others. 

• Internet of Things or IoT technology is being adopted widely worldwide, including for infrastructure management purposes and for monitoring cities. This is increasing the demand for push-to-talk devices, helping in the growth of the market.

• Rapid increase in the urban population and development of urban infrastructure has also increased the demand and use of the push-to-talk technologies fuelling the growth of the push-to-talk (PTT) market.

• Innovation and development carried out to enable 5G high speed networks is expected to impact productivity, innovation, and efficiency of the push-to-talk technology, offering additional opportunities for the market for push-to-talk devices.

• Although smartphones are widely used, push-to-talk devices continue to retain a substantial market share as they are durable, fast, and reliable. With a simple button functionality for connecting with others, there is no need to call specific numbers.

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Market Analysis

Based on component, the market can be divided into hardware, solution, and services. The services segment is further subdivided into consulting, implementation, and support and maintenance. By network type, the market is bifurcated into land mobile radio and cellular.

On the basis of organisation size, the market is segmented into large enterprises and small and medium-sized enterprises. Based on vertical, the market is categorised into public safety, government and defence, commercial, transportation and logistics, travel and hospitality, energy and utilities, construction, and manufacturing, among others. By region, the market is divided into North America, Europe, Asia Pacific, Latin America, and Middle East and Africa.

The comprehensive EMR report provides an in-depth assessment of the market based on the Porter's five forces model along with giving a SWOT analysis. The report gives a detailed analysis of the following key players in the global push-to-talk (PTT) market covering their competitive landscape and latest developments like mergers, acquisitions, investments, and expansion plans.

• AT&T Inc.

• Verizon Communications Inc.

• Motorola Solutions, Inc.

• Iridium Communications Inc.

• Tait International Limited

• Zebra Technologies Corporation

• Others

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Market Share by Network Type

Land mobile radio is expected to hold the largest share in the market because of its reliability, especially in situations such as natural disasters or conditions of network overload during public event where cellular systems may fail. Land mobile radio is least affected during such conditions and survive better and longer as compared to cellular. Also, land mobile radio facilitates narrowband critical voice transmission, contributing to the growth of the land mobile radio segment as well as the overall push-to-talk (PTT) market.

Market Share by Region

North America has held a substantial share in the push-to-talk market because of the wide use of push-to-talk hardware, services, and solutions in the North American region. There are vast amounts of land in the United States and Canada, with several areas that have relatively low population densities, requiring prompt communication across farther distances. As a result, push-to-talk technologies are in great demand in the region.

With growing concerns over privacy and risks of hacking, particularly in the United States, push-to-talk devices are preferred over smartphones. Moreover, increasing use of push-to-talk devices in sectors such as government and defence and public safety organizations in the region have contributed to the growth of the market in North America.

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Competitive Landscape

AT&T Inc. is a telecommunication company that has its headquarter in Texas, United States. It was founded in 1983 and provides mobile telephone services such as voice call, video call, and internet, among other services. 

Verizon Communications Inc. founded in 1983 is based out of New York, United States. It is an American telecommunications company that provides various services including internet, data, wireless, and voice services to leading networks. 

Motorola Solutions Inc. was founded in 2011 and has its headquarter in Illinois, United States. It is an American telecommunications company that manufactures and provides telecommunications equipment, systems, software, and services. 

Other market players include Iridium Communications Inc., Tait International Limited, and Zebra Technologies Corporation, among others.

Key Highlights of the Report