Global Puree Market Report and Forecast 2024-2032

Global Puree Market Size

The global puree market attained a value of USD 15.87 billion in 2023. The market is further expected to grow in the forecast period of 2024-2032 at a CAGR of 5.60% to reach USD 25.95 billion by 2032.

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Puree Market Growth

Market Growth to be Fuelled by the Rising Health Awareness and the Increasing Consumption of Natural Products

The growing urbanisation, the rise in disposable income of consumers, particularly in emerging economies, and the rising working-class population are boosting the demand for pre-processed baby food, owing to its high nutritional value, which further increases puree market value. This is also predicted to add to the market growth. Furthermore, the favourable trade policies regarding import and export of raw materials are anticipated to augment the market growth during the forecast period.

The growth of the puree market is also likely to be driven by the growing consumer awareness about health and well-being, with puree being a healthy alternative to sweeteners and artificial ingredients across the food processing industry. In addition, the expanding global population is expected to boost the market demand due to the convenience of consumption of purees, which enables the elderly and infants to maintain a semi-solid diet and avoid a full liquid diet.

Puree Market Trends

The growing launch of various organic fruit puree products, which are free of added preservatives and chemicals is a crucial trend in puree market. Moreover, the introduction of new flavours such as spicy puree due to rising consumer demand for unique tastes is also contributing to the market growth.

Recent Developments

As per the puree market dynamics and trends, the Baby Expo held at the Dubai World Trade Centre Dubai on May 2024 unveiled a range of products for baby care and maternity needs. Some of these products include organic baby wear, healthy puree pouches, and child-friendly biscuits, among others.

Industry Outlook

As per the puree industry analysis, around 3.9 million deaths take place every year due to inadequate consumption of fruits and vegetables. Moreover, around 65 million cases of disability are registered due to the low intake of fruits. WHO experts state that an average person needs around 400 g of fruits and vegetables per day for the prevention of chronic diseases as well as maintaining proper health, which creates lucrative opportunities for market growth.

As per a survey conducted on 1000 adults in France in 2022, around 91% of the households consume fruit puree and around 62% of them consume the product at least a month, which can boost the puree industry revenue. The no-added-sugar fruit puree is expected to gain a favourable share in the French market owing to its ample health benefits.

Market players are readily introducing unique flavours to introduce babies to a diverse range of flavours. For instance, Gerber, a child nutrition company, announced the launch of two new flavours to its food puree line in 2022. These two flavours are  Gerber® Natural 1st Foods® Corn and Gerber® Natural 1st Foods® Mango, which are nutrient-dense and possess rich flavour, which makes them easier to consume for babies. These new flavours also aid the babies in expanding their palates along with offering key nutrients for their optimal growth, which is expected to boost the growth of the puree industry.

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Puree Industry Segmentations

Purée is a French term meaning refined or purified and it usually refers to a mixture of fruits, vegetables, or legumes transformed into a soft creamy paste or a thick liquid. It can act as a bridge between an individual’s liquid diet and normal diet.

By nature, the market can be bifurcated into:

• Organic

• Conventional

The puree market can be broadly categorised, on the basis of types, into:

• Fruits 
  • Tropical and Exotic
  • Citrus
  • Berries
  • Others
• Vegetables 
  • Tomato
  • Carrot
  • Pumpkin
  • Beets
  • Peas
  • Others

On the basis of applications, the market can be segmented into:

• Bakery and Snacks

• Baby Food

• Beverages

• Others

Based on distribution channels, the market can be segregated into:

• Hypermarkets and Supermarkets

• Convenience Stores

• Speciality Stores

• Online Stores

• Others

The regional markets for the product include North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.

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Puree Market Regional Analysis

The Asia Pacific Region to Account for a Significant Share in the Industry

The Asia Pacific region is predicted to occupy a significant share in the puree industry, owing to the increased availability of raw materials, such as mangoes, bananas, tomatoes, carrots, and pumpkins, among others. Additionally, the growing purchasing power of consumers and a large consumer base for fruit and vegetable puree in the region provide an edge over the others in terms of consumption and market size, which is projected to add to the market growth.

According to the Food and Agriculture Organisation (FAO), India is the largest producer of bananas, while China is the leading producer of tomatoes, signifying tremendous potential for the puree industry expansion. Meanwhile, Europe is expected to show significant growth in demand due to the growing consciousness about the health benefits associated with the consumption of natural and healthy food products, since puree can be consumed conveniently in a variety of recipes.

The Growth of the Global Puree Market Share Driven by Health Consciousness and Baby Food Segment

• Health Consciousness: Increasing consumer awareness of health and nutrition drives demand for fruit and vegetable purees, which are perceived as healthy and natural and aids puree demand growth.

• Baby Food Segment: Growing demand for convenient and nutritious baby food products boosts the market for purees.

• Culinary Uses: The versatility of purees in cooking, baking, and beverage preparation expands their usage in both domestic and commercial kitchens.

• Convenience Foods: The rising trend of ready-to-eat and convenience foods supports the growth of packaged puree products.

Challenges Impacting the Growth of the Global Market Include Preservation Issues and Supply Chain Variability

• Preservation and Shelf Life: Ensuring the shelf life and maintaining the nutritional value and flavour of purees without preservatives can be challenging and negatively impact the puree demand forecast.

• Supply Chain Issues: Variability in the supply of raw materials (fruits and vegetables) due to seasonality and climate conditions can affect production and pricing.

• Regulatory Compliance: Adhering to food safety and quality regulations across different regions requires significant compliance efforts.

• Competition: Intense competition from both local and international players, as well as alternative products like juices and concentrates, poses a challenge.

Opportunities in the Global Market Driven by Organic Products and Emerging Market Expansion

• Organic and Natural Products: Rising demand for organic and natural puree products offers opportunities for market differentiation and premium pricing and can boost puree market revenue.

• Emerging Markets: Expansion into emerging markets with growing middle-class populations and increasing disposable incomes presents significant growth potential.

• Product Innovation: The development of new puree-based products, such as smoothie mixes, sauces, and functional food ingredients, can attract diverse consumer segments.

• Sustainable Practices: Implementing sustainable sourcing and production practices can enhance brand reputation and appeal to environmentally conscious consumers.

Setbacks Faced by the Global Market Due to Economic Fluctuations and Shifting Consumer Preferences

• Economic Fluctuations: Economic downturns can impact consumer spending on premium and non-essential food products, affecting puree demand.

• Consumer Preferences: Shifts in consumer preferences towards fresh, whole foods over processed products can limit market growth.

• Food Safety Concerns: Incidents related to foodborne illnesses or contamination can significantly impact consumer trust and market demand.

Competitive Landscape

The report presents a detailed analysis of the following key players in the global puree industry, looking into their capacity, market shares, and latest developments like capacity expansions, plant turnarounds, and mergers and acquisitions:

• AGRANA Beteiligungs-AG

• Kiril Mischeff Ltd.

• Ingredion Incorporated

• Symrise AG

• Kerr Concentrates

• Kagome Co., Ltd.

• Others

The comprehensive report looks into the macro and micro aspects of the industry. The EMR report gives an in-depth insight into the market by providing a SWOT analysis as well as an analysis of Porter’s Five Forces model.

Strategic Initiatives of Key Players in the Global Market

Ingredion Incorporated

• Product Innovation: Developing new fruit and vegetable purees to cater to changing consumer preferences and culinary trends can offer new puree market opportunities. 

• Sustainability: Adoption of sustainable sourcing practices and eco-friendly packaging solutions.

SVZ International B.V.

• Innovation: Introducing innovative puree blends and ingredients for use in food and beverage applications. 

• Quality Assurance: Ensuring high-quality standards and traceability throughout the production process can enhance the demand of puree market.

• Vertical Integration: Controlling the entire supply chain from farming and processing to distribution of fruit and vegetable purees.

Kerry Group

• Acquisitions: Acquiring companies to broaden fruit and vegetable purees portfolio.

• R&D Investment: Investing in research and development to create customized puree solutions that meet specific customer needs can boost puree consumption.

AGRANA Beteiligungs-AG

• Regional Focus: Expanding production capabilities in key regions to strengthen its market position.

• Sustainability Commitment: Promoting sustainable farming practices and eco-friendly puree production methods.

• Partnerships: Collaborating with local farmers and suppliers to ensure a stable supply chain and high-quality raw materials can boost puree market share.

Symrise AG

• Global Reach: Expanding distribution channels and partnerships to reach new markets worldwide. 

• Innovation Hub: Establishing innovation centres to develop new fruit and vegetable puree formulations.

Key Highlights of the Report

Puree Market Report Snapshots

Puree Market Size

Puree Market Growth

Puree Market Trends

Puree Companies

Puree Market Regional Analysis