Global Professional Hair Care Market Report and Forecast 2024-2032

Global Professional Hair Care Market Outlook

The global professional hair care market attained a value of nearly USD 22.39 billion in 2023. The market is projected to grow at a CAGR of 5.30% between 2024 and 2032 to reach a value of around USD 35.63 billion by 2032.

Key Trends in the Market

Professional hair care refers to a kind of service or a hair management procedure aimed at ensuring the cleanliness and hygiene of hair and proper health of the scalp. Professional hair care involves the use of high quality hair care products such as shampoo, hair wax, hair colourants, and hair conditioner, among others.

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• The changing beauty and grooming habits of the population, induced by the growing influence of social media and celebrities, are driving the growth of the professional hair care market. In addition, rapid urbanisation and increasing disposable incomes across emerging economies are boosting consumer willingness to spend more on professional hair care products that are safe and effective.

• The thriving e-commerce sector is increasing the accessibility to a wide range of professional hair care products. Innovative branding and advertising at supermarkets and convenience stores are also promoting impulse buying of professional hair care products.

• Growing cases of dandruff, hair loss, frizz, greasy hair, and dryness, among others, are increasing the focus on optimal hair and scalp health. In addition, the increasing footfall across salons is driving the demand for hair care products that can address scalp issues and cater to different hair types.

• One of the key professional hair care market trends include the rising environmental consciousness, especially among the growing millennial and Gen-Z population, which is surging the preference for hair care products made from sustainably sourced ingredients and packaged using recyclable and eco-friendly materials.

Market Analysis

Based on product type, the market is segmented into hair colouring, shampoo, styling agent, and straightening and perming product, among others. On the basis of distribution channel, the market is classified into hypermarket, pharmacy, speciality store, salon, and e-commerce, among others. The major regional markets for professional hair care are North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.

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The comprehensive EMR report provides an in-depth assessment of the market based on the Porter's five forces model along with giving a SWOT analysis. The report gives a detailed analysis of the key players in the global professional hair care market, covering their competitive landscape and latest developments like mergers, acquisitions, investments and expansion plans.

• The Avon Company

• L’Oreal S.A.

• Kao Corporation

• The Estée Lauder Companies Inc.

• Henkel AG & Co. KGaA

• Mascolo Limited (Toni&Guy)

• Procter & Gamble Co. 

• Unilever PLC

• Revlon Consumer Products LLC

• Others

Market Share by Product Type

The shampoo segment, based on product type, accounts for a healthy share of the professional hair care market. Hair care experts use shampoos containing high-quality ingredients to help consumers boost their hair health by removing dirt, oil, and roughness.

Hair-related issues, such as dandruff, hair fall, and split ends can be treated using salon-grade shampoos. Over the forecast period, the anticipated increase in innovation and research by leading market players to manufacture herbal and organic shampoos based on natural ingredients is likely to bolster the growth of this segment.

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Market Share by Region

Based on region, North America is likely to experience robust growth in the forecast period, owing to the well-established beauty and personal care companies across strong economies such as the United States and Canada.

Increasing awareness pertaining to various brands across the region is also fuelling sales of professional hair care products. Moreover, the strong foothold of salon and hair care facilities across this region is escalating the accessibility to professional services, hence offering lucrative opportunities to the professional hair care market.

Competitive Landscape

The Avon Company is a leading cosmetic company which manufactures and sells beauty and related products. The product portfolio of this company includes fragrances, bath and body products, skin and hair care products, and colour cosmetics. It was founded in 1886 and is headquartered in London, the United Kingdom.

L’Oreal S.A. is a renowned cosmetic company specialising in hair colour, skin care and sun protection products, and make-up, among others. The company was established in 1909 and is headquartered in Clichy, France.

Kao Corporation is a company which sells products in health and beauty care, living care and hygiene, cosmetics, and life care segments. It was established in 1887 and is headquartered in Tokyo, Japan.

Other market players include The Estée Lauder Companies Inc., Henkel AG & Co. KGaA, Mascolo Limited (Toni&Guy), Procter & Gamble Co., Unilever PLC, and Revlon Consumer Products LLC, among others.

Key Highlights of the Report

Professional Hair Care Market Report Snapshots

Professional Hair Care Market Size

Professional Hair Care Market Share

Professional Hair Care Market Analysis

Professional Hair Care Companies