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Report Overview
2023
Base Year
2018-2023
Historical Year
2024-2032
Forecast Year
Global Product Analytics Market Outlook
The global product analytics market attained a value of USD 10.45 billion in 2023. The industry is further expected to grow in the forecast period of 2024-2032 at a CAGR of 15.1% to reach USD 37.11 billion by 2032.
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The industry is expanding due to the rising adoption of artificial intelligence. North America is expected to be the leading market due to the growing introduction of advanced technologies in the region.
Market Segmentation
Product analytics find its applications in sectors such as designers, manufacturers, sales and marketing professionals, and consumer engagement. The industry can be broadly categorised based on:
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- End-Use
- Automotive
- Retail and Consumer Goods
- Food and Beverage Manufacturing
- Machinery and Industrial Equipment Manufacturing
- Healthcare and Pharmaceuticals
- Energy and Utilities
- Mode
- Tracking Data
- Analysing Data
- Component
- Solutions
- Services
- Deployment Mode
- Cloud
- On-Premises
- Organisation Size
- Small and Medium-Sized Enterprises
- Large Enterprises
The EMR report looks into the regional markets like North America, Latin America, Europe, the Middle East and Africa, and the Asia Pacific.
Market Analysis
The global product analytics market is being driven by the growing need of organisations for monitoring market competitiveness, globally. The industry is further aided by the high adoption of big data and advanced technologies. The increasing demand for cloud-based analytical solutions is fuelling the demand of the industry. The small and medium-sized enterprises segment is expected to grow at the fastest rate owing to the increased adoption of cloud-based solutions to minimise the maintenance cost of contracting professional staff. Based on end-use, retail and consumer goods is expected to witness a significant growth due to the growing need of suppliers for better understanding of consumer needs and attitudes. North America is anticipated to hold the largest share in the industry during the forecast period due to the presence of key vendors in the region, particularly in the US.
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Competitive Landscape
The report presents a detailed analysis of the following key players in the global product analytics market, looking into their capacity, competitive landscape, and latest developments like capacity expansions, plant turnarounds, and mergers and acquisitions:
- Google LLC (NASDAQ: GOOGL)
- International Business Machines Corporation (NYSE: IBM)
- Amplitude
- Salesforce.com, Inc.
- Mixpanel Inc.
- Piwik PRO GmbH
- Heap Inc.
- Pendo.io, Inc.
- Adobe Inc.
- Oracle Corporation
- Plytix.com ApS
- Others
The EMR report gives an in-depth insight into the industry by providing a SWOT analysis as well as an analysis of Porter’s five forces.
Key Highlights of the Report
| REPORT FEATURES | DETAILS |
| Base Year | 2023 |
| Historical Period | 2018-2023 |
| Forecast Period | 2024-2032 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Mode |
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| Breakup by Component |
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| Breakup by Deployment Mode |
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| Breakup by Organization Size |
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| Breakup by Application |
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| Breakup by End Use |
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| Breakup by Region |
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| Market Dynamics |
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| Competitive Landscape |
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| Companies Covered |
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| Report Price and Purchase Option | Explore our purchase options that are best suited to your resources and industry needs. |
| Delivery Format | Delivered as an attached PDF and Excel through email, with an option of receiving an editable PPT, according to the purchase option. |
*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
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Key Questions Answered in the Report
The global product analytics market reached a value of USD 10.45 billion in 2023.
The market is projected to grow at a CAGR of nearly 15.10% in the forecast period of 2024-2032.
The market is estimated to reach a value of about USD 37.11 billion by 2032.
The major drivers of the market include rising disposable incomes, increasing population, rising need of organisations for monitoring market competitiveness, and the rising adoption of artificial intelligence.
The growing adoption of advanced technologies and big data and the increasing deployment of cloud-based solutions by small and mid-sized enterprises are key trends guiding the market development.
North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa are the leading regions in the market.
The major modes considered in the market report include tracking data and analysing data.
The leading components of the product are solutions and services.
The significant deployment modes of the product in the market are cloud and on-premises.
The several organisation sizes of product analytics considered in the market report are small and medium-sized enterprises and large enterprises.
The significant applications of product analytics are designers, manufacturers, sales and marketing professionals, and consumer engagement.
The various end-uses of product analytics in the market are automotive, retail and consumer goods, F&B manufacturing, machinery and industrial equipment manufacturing, healthcare and pharmaceuticals, and energy and utilities.
The key players in the market are Google LLC, International Business Machines Corporation, Amplitude, Salesforce.com, Inc., Mixpanel Inc., Piwik PRO GmbH, Heap, Inc., Pendo.io, Inc., Adobe Inc., Oracle Corporation, and Plytix.com ApS, among others.
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