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The global probiotics market reached approximately USD 61.78 billion in 2023. The market is assessed to grow at a CAGR of 8.2% between 2024 and 2032 to attain a value of around USD 125.27 billion by 2032.
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According to the probiotics market analysis, the demand for probiotics in the Asia Pacific is growing amid the rising inclination towards health and nutrition. The surging awareness regarding the benefits of functional food and the increasing focus on optimal gut health are further fuelling the market growth in the region.
China, particularly, has emerged as a powerhouse of probiotics due to the rising demand for healthy bacteria in food and beverages. With research activities demonstrating the health benefits of probiotics for skin, brain, and digestive health, their demand is growing among Chinese customers. Besides, South Korea is witnessing an increased demand for probiotic-based juices, kombucha, supplements, as well as cosmetics due to surging health concerns.
Animal farmers in the region are also using probiotic-based feed as antimicrobial growth promoters for their livestock amid rising health concerns and deteriorating animal health. Meanwhile, as per the probiotics market overview, North America is anticipated to witness healthy growth in the forecast period due to the growing prevalence of lifestyle-based diseases, rising health consciousness, and the transition towards healthy beverages in the region.
The rising prevalence of digestive issues and bolstering focus on wellness among customers are fuelling the demand for convenience food and beverages containing probiotic strains to provide better-for-you benefits. In addition, growing technological advancements and innovations are likely to further offer probiotics market opportunities in the forecast period.
Probiotics Market Regional Analysis
*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
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In 2023, the market attained a value of nearly USD 61.78 billion.
The market is assessed to grow at a CAGR of 8.2% between 2024 and 2032.
The market is estimated to witness a healthy growth in the forecast period of 2024-2032 to reach about USD 125.27 billion by 2032.
The major market drivers are the growing health consciousness and the increasing demand for food and beverages containing probiotics.
Product innovation by leading companies and the increasing launches of new probiotics products are the key trends guiding the market growth.
The major regions in the market are North America, Latin America, the Middle East and Africa, Europe, and the Asia Pacific.
The significant end-uses of probiotics are human probiotics and animal probiotics.
The major players in the market are Arla Foods amba, BioGaia AB, Chr. Hansen Holding A/S, Danone S.A., Nestlé S.A., Koninklijke DSM N.V., Archer-Daniels-Midland Company, Fonterra Co-operative Group Limited, Lifeway Foods, Inc., Yakult Honsha Co., Ltd., Reckitt Benckiser Group plc., Kerry Group plc, PepsiCo Inc., Mother Dairy Fruit & Vegetable Pvt. Ltd., NextFoods, Inc., and Amway Corp., among others.
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