Global Probiotics Market Report and Forecast 2024-2032

Global Probiotics Market Size

The global probiotics market reached approximately USD 61.78 billion in 2023. The market is assessed to grow at a CAGR of 8.2% between 2024 and 2032 to attain a value of around USD 125.27 billion by 2032.

Key Trends in the Market

Probiotics are live microorganisms that provide health benefits when consumed, typically by improving or restoring gut flora. Bifidobacteria and Lactobacilli are some of the most commonly used probiotic bacterial strains, and they can be found in a variety of dairy products, including yoghurt.

Probiotics are known to provide various health benefits such as balancing the digestive system, improving mental health disorders, lowering cholesterol levels, and enhancing overall immunity. They also aid in lowering symptoms of diseases such as yeast infections, diarrhoea, irritable bowel syndrome, eczema, lactose intolerance, urinary tract infection, and constipation, among others.

• Evolving eating habits, an expanding middle class, and the rising demand for packaged foods and beverages with health claims are benefitting the probiotics market demand. The growing trend of better-for-you snacking that can promote digestive health is also prompting manufacturers to incorporate probiotics in snacks like granola, puffs, and mixes.

Moreover, the bakery sector is also witnessing a renaissance amid rising health concerns, surging the incorporation of functional ingredients like probiotics in baked goods.

• One of the crucial probiotics market trends is the growing inclination towards wellness. Consumers are increasingly demanding foods and beverages that offer additional health benefits such as improved mental health and energy levels, boosting the demand for probiotics. In addition to this, with the rising focus on gut health, probiotics are moving beyond yoghurt and are being increasingly added to non-traditional food products like ice cream, nutrition bars, sauces, juices, and chocolates, among others.

• The burgeoning popularity of fermented foods such as sauerkraut, vinegar, kombucha, kimchi, kefir, and yoghurt, among others, is significantly expanding the probiotics market revenue. Fermented foods are renowned due to their versatility, extensive shelf life, and health benefits, among others. In the forecast period, the rising demand for ethnic cuisines is expected to bolster the market for probiotics.

• Key players are increasingly incorporating probiotics in infant nutrition to provide support for early-life development, enhance the immune health of infants, and promote healthy gut function. The growing availability of probiotics in formats like powders and drops, among others, also makes them ideal for use in infant nutrition.

• The probiotics market expansion is being fuelled by the development of innovative packaging solutions that can extend the shelf-stability and durability of probiotic-based food and beverages, consequently decreasing food wastage for customers and retailers. Furthermore, research activities demonstrating the benefits of probiotics in mental health, metabolic profile, and physiological well-being are further aiding the market demand.

• Increasing research and development (R&D) activities in microbiome science are expected to drive the probiotics market growth in the coming years. Researchers are also attempting to derive probiotics from novel sources that can meet the evolving requirements of the growing health and environmentally-conscious population.

In the forecast period, advancements in bioinformatics and biotechnology are likely to provide valuable insights into the mechanism of probiotics and improve their clinical efficacy and dietary relevance to meet evolving customer requirements.

Probiotics Market Report Snapshots

Probiotics Market Size

Probiotics Market Analysis

Probiotics Companies

Probiotics Market Regional Analysis