Global Probiotics Market Report and Forecast 2024-2032

Key Trends in the Market

Probiotics are live microorganisms that provide health benefits when consumed, typically by improving or restoring gut flora. Bifidobacteria and Lactobacilli are some of the most commonly used probiotic bacterial strains, and they can be found in a variety of dairy products, including yoghurt.

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Probiotics are known to provide various health benefits such as balancing the digestive system, improving mental health disorders, lowering cholesterol levels, and enhancing overall immunity. They also aid in lowering symptoms of diseases such as yeast infections, diarrhoea, irritable bowel syndrome, eczema, lactose intolerance, urinary tract infection, and constipation, among others.

• Evolving eating habits, an expanding middle class, and the rising demand for packaged foods and beverages with health claims are benefitting the probiotics market demand. The growing trend of better-for-you snacking that can promote digestive health is also prompting manufacturers to incorporate probiotics in snacks like granola, puffs, and mixes.

Moreover, the bakery sector is also witnessing a renaissance amid rising health concerns, surging the incorporation of functional ingredients like probiotics in baked goods.

• One of the crucial probiotics market trends is the growing inclination towards wellness. Consumers are increasingly demanding foods and beverages that offer additional health benefits such as improved mental health and energy levels, boosting the demand for probiotics. In addition to this, with the rising focus on gut health, probiotics are moving beyond yoghurt and are being increasingly added to non-traditional food products like ice cream, nutrition bars, sauces, juices, and chocolates, among others.

• The burgeoning popularity of fermented foods such as sauerkraut, vinegar, kombucha, kimchi, kefir, and yoghurt, among others, is significantly expanding the probiotics market revenue. Fermented foods are renowned due to their versatility, extensive shelf life, and health benefits, among others. In the forecast period, the rising demand for ethnic cuisines is expected to bolster the market for probiotics.

• Key players are increasingly incorporating probiotics in infant nutrition to provide support for early-life development, enhance the immune health of infants, and promote healthy gut function. The growing availability of probiotics in formats like powders and drops, among others, also makes them ideal for use in infant nutrition.

• The probiotics market expansion is being fuelled by the development of innovative packaging solutions that can extend the shelf-stability and durability of probiotic-based food and beverages, consequently decreasing food wastage for customers and retailers. Furthermore, research activities demonstrating the benefits of probiotics in mental health, metabolic profile, and physiological well-being are further aiding the market demand.

• Increasing research and development (R&D) activities in microbiome science are expected to drive the probiotics market growth in the coming years. Researchers are also attempting to derive probiotics from novel sources that can meet the evolving requirements of the growing health and environmentally-conscious population.

In the forecast period, advancements in bioinformatics and biotechnology are likely to provide valuable insights into the mechanism of probiotics and improve their clinical efficacy and dietary relevance to meet evolving customer requirements.

Probiotics Market Analysis

Based on product, the probiotics industry segmentation includes probiotic food and beverages and probiotic dietary supplements. On the basis of ingredients, the market can be divided into bacteria and yeast.

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By end-use, the market divisions include human probiotics and animal probiotics. The various distribution channels of the product are hypermarkets/supermarkets, pharmacies/drug stores, speciality stores, and online stores, among others. The major regional markets for probiotics include North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.

The comprehensive EMR report provides an in-depth assessment of the market based on the Porter's five forces model along with giving a SWOT analysis. The report gives a detailed analysis of the following key players in the global probiotics market, covering their competitive landscape and latest developments like mergers, acquisitions, investments and expansion plans.

• Arla Foods amba

• BioGaia AB

• Chr. Hansen Holding A/S

• Danone S.A.

• Nestlé S.A.

• Koninklijke DSM N.V.

• Archer-Daniels-Midland Company

• Fonterra Co-operative Group Limited

• Lifeway Foods, Inc.

• Yakult Honsha Co., Ltd.

• Reckitt Benckiser Group plc.

• Kerry Group plc

• PepsiCo Inc.

• Mother Dairy Fruit & Vegetable Pvt. Ltd.

• NextFoods, Inc.

• Amway Corp.

• Others

Market Share by Product

Probiotic food and beverages represent a significant portion of the global probiotics market share, supported by the growing preference for functional foods. The increasing prevalence of chronic diseases such as autoimmune diseases, arthritis, and weakness, among others, is also driving the consumption of probiotics foods and beverages with improved health benefits.

Food and beverages containing probiotics can lower nutritional deficiencies, reduce incidences of several diseases, increase the intake of minerals, vitamins, and healthy fats, and prevent malnutrition. In addition, the increasing trend of veganism and the rising prevalence of lactose intolerance are pushing key players to develop non-dairy probiotic beverages made from ingredients like vegetables, grains, and legumes, among others.

Similarly, there is an increasing consumption of probiotics supplements to improve gut health, lower stress levels, enhance mental health, and reduce the risk of cardiovascular diseases. The rising awareness regarding the benefits of probiotic supplements to reduce incidences of mastitis, especially during the early stages of breastfeeding and late pregnancy, is also aiding the probiotics market demand.

Market Share by Distribution Channel

Supermarkets and hypermarkets hold a considerable market share due to the increasing availability of gut-friendly beverages such as kombucha and yoghurt in these channels. Such stores are increasingly stocking clean-labelled, non-GMO, halal, and kosher-certified probiotics to appeal to different religious communities and health-conscious customers. Furthermore, with the growing trend of wellness, supermarkets and hypermarkets are expanding their product offerings to meet evolving customer demands.

In the forecast period, online channels are expected to substantially contribute to the probiotics market expansion as they offer convenient purchasing benefits to customers. Online shopping also provides accessibility to a wide range of products at attractive discounts, prompting customers to buy probiotics online. Free delivery options and product reviews from other customers also make e-commerce channels ideal for buying functional food and beverages.

With the penetration of various e-commerce companies offering rapid and same day delivery, online sales of probiotics are anticipated to considerably surge in the coming years. Besides, the development of various D2C brands offering functional foods through online channels is positively influencing the market demand.

Market Share by Region

According to the probiotics market analysis, the demand for probiotics in the Asia Pacific is growing amid the rising inclination towards health and nutrition. The surging awareness regarding the benefits of functional food and the increasing focus on optimal gut health are further fuelling the market growth in the region.

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China, particularly, has emerged as a powerhouse of probiotics due to the rising demand for healthy bacteria in food and beverages. With research activities demonstrating the health benefits of probiotics for skin, brain, and digestive health, their demand is growing among Chinese customers. Besides, South Korea is witnessing an increased demand for probiotic-based juices, kombucha, supplements, as well as cosmetics due to surging health concerns.

Animal farmers in the region are also using probiotic-based feed as antimicrobial growth promoters for their livestock amid rising health concerns and deteriorating animal health. Meanwhile, as per the probiotics market overview, North America is anticipated to witness healthy growth in the forecast period due to the growing prevalence of lifestyle-based diseases, rising health consciousness, and the transition towards healthy beverages in the region.

The rising prevalence of digestive issues and bolstering focus on wellness among customers are fuelling the demand for convenience food and beverages containing probiotic strains to provide better-for-you benefits. In addition, growing technological advancements and innovations are likely to further offer probiotics market opportunities in the forecast period.

Competitive Landscape

Arla Foods amba is a leading dairy company as well as cooperative that is owned by over 12,500 dairy farmers in the Netherlands, Denmark, the United Kingdom, Sweden, Luxemburg, Germany, and Belgium. Through its reputed brands such as Lurpak, Puck, Arla, and Castello, the company sells and markets its products in more than 120 countries.

Chr. Hansen Holding A/S, headquartered in Hoersholm, Denmark, is a prominent bioscience company that is engaged in the development of natural ingredients for use in the agriculture, nutrition, food, and pharmaceutical sectors. It also owns more than 50,000 bacterial strains that are screened, improved, and selected to meet specific requirements for food, animal feed, dietary supplements, and plant protection, among others.

BioGaia AB is a Swedish probiotic company that was founded in 1990. The company has been at the forefront of microbiome research and develops, sells, and markets probiotic products. Its products are sold through nearly 80 distribution partners in more than 100 countries. It extensively invests in R&D activities to expand its product portfolio, discover new microbes, and advance the development of superior probiotics.

Other global probiotics market players include Danone S.A., Nestlé S.A., Koninklijke DSM N.V., Archer-Daniels-Midland Company, Fonterra Co-operative Group Limited, Lifeway Foods, Inc., Yakult Honsha Co., Ltd., Reckitt Benckiser Group plc., Kerry Group plc, PepsiCo Inc., Mother Dairy Fruit & Vegetable Pvt. Ltd., NextFoods, Inc., and Amway Corp., among others.

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