Global Printer Market Size and Share Outlook - Forecast Trends and Growth Analysis Report (2024-2032)

Printer Market Overview

The rapid global digital transformation, the increasing trend of remote work, and the rising demand for industrial printing solutions are key factors driving printer market growth. There is a growing need for high-resolution printing solutions for advertising, marketing, and architectural applications. Additionally, 3D printers have become essential tools in sectors such as healthcare and manufacturing, prompting greater investment from market participants in this area. Furthermore, the expansion of the e-commerce sector has led to heightened demand for packaging and labelling products, increasing the need for printers. According to research by Forbes Advisor, approximately 20.1% of retail purchases are expected to occur online in 2024, further driving the need for printing in packaging.

Sustainability has emerged as a significant trend influencing the demand of the printer market, particularly in the context of eco-friendly solutions. Many printer manufacturers are now creating products with ENERGY STAR certifications to attract environmentally conscious consumers. The use of low-VOC inks and cartridges made from sustainable or recyclable materials is also supporting sustainable market initiatives. Market players are introducing innovative printing solutions to meet various printing needs. Fujifilm India launched five new models of monochrome and A3 colour multifunction printers in February 2024, aimed at improving operational performance and cloud connectivity for businesses.

Printer Market Growth

Modern printers provide high-quality output for professional documents and images while minimising costs through duplex printing and ink-efficient systems. The printer market dynamics and trends are enhanced as these devices support various media types, boost productivity with rapid speeds and automation, and offer remote printing solutions through mobile and cloud capabilities, increasing convenience for users. In January 2024, Brother announced its new laser printers featuring enhanced security measures. Aimed at corporate users, these printers incorporate advanced encryption and user authentication to address rising concerns about data security in print environments.

Customisation options allow businesses to produce personalised marketing materials, improving customer engagement. Eco-friendly printers attract environmentally conscious consumers, while the incorporation of modern technology streamlines operations. The development of the printer market continues to boost as the growth of 3D printing creates new opportunities for product development, and user-friendly interfaces make printers accessible to all skill levels. In March 2024, Xerox introduced its cloud-based printing solution, allowing users to print from any internet-connected device, thereby simplifying workflows for remote teams and fostering collaboration among businesses.

Industry News

April 2024

Fujifilm Europe introduced its Apeos series multifunction office printers to the UK market, following a successful launch in Italy. Developed by FUJIFILM Business Innovation Corp., the series focused on productivity, reliability, and the needs of modern workplaces. By partnering with Aurora for the initial UK launch, Fujifilm aimed to expand further through a partner channel business model.

September 2023

As per the printer industry analysis, Toshiba America Business Solutions expanded its presence for its well-regarded label and receipt printers by forming a partnership with Distribution Management, a technology wholesaler that offered distribution solutions. Furthermore, Distribution Management supplied related accessories to its resellers.

Printer Market Trends

Sustainability

Sustainability has become a prominent trend of the printer market, with manufacturers increasingly prioritising eco-friendly practices. This involves the use of recyclable materials, low-VOC inks, and energy-efficient technologies. Companies are creating printers that meet ENERGY STAR standards and promoting refillable ink tanks to minimise waste. This shift not only resonates with environmentally conscious consumers but also supports global efforts to lower carbon footprints. As businesses and individuals place greater importance on sustainability, the demand for green printing solutions is expected to rise, encouraging manufacturers to innovate and adapt their product lines. In March 2024, HP Inc. introduced a new range of eco-friendly printers made from recycled materials, aiming to reduce environmental impact while offering consumers sustainable printing options and reinforcing the company’s commitment to sustainability in the printing sector.

Digital Transformation

The printer market is experiencing a significant digital transformation as businesses embrace automated and cloud-based printing solutions. Innovations such as mobile printing and the integration of digital workflows allow users to print from virtually anywhere, boosting convenience and efficiency. Additionally, advancements in artificial intelligence and machine learning are enhancing print management systems, enabling smarter resource allocation, and lowering operational costs. As companies increasingly adopt digital technologies, the demand for versatile and integrated printing solutions is on the rise, contributing to printer market growth. In April 2024, Canon introduced its integrated cloud printing solution, enabling users to print directly from various online platforms, thus improving digital workflows for businesses and facilitating seamless printing in a more digital landscape.

Opportunities in the Printer Market

3D Printing

3D printing is emerging as a transformative trend in the printer market, extending beyond prototyping to encompass manufacturing and customisation across various sectors. This technology enables the creation of intricate designs and personalised products, significantly reducing lead times and material waste. As costs decrease and the variety of printable materials grows, more businesses are adopting 3D printing for applications in healthcare, automotive, and consumer goods. The rising interest in additive manufacturing is reshaping the printing landscape, driving innovation, and opening new market opportunities. In January 2024, Fujifilm launched its advanced 3D printing system designed to produce high-quality prototypes, focusing on speed and precision for businesses seeking efficient 3D printing solutions.

Market Restraints

The printer market faces several key restraints. High initial costs, particularly for advanced and 3D printers, limited adoption among smaller businesses and consumers. Ongoing maintenance expenses can also deter potential buyers. Stricter environmental regulations may increase manufacturing costs, while the shift towards digital solutions reduces demand for traditional printing.

Global supply chain disruptions can delay production and delivery, affecting stability. Competition from digital marketing tools further impacts printer demand, and rapid technological advancements can render older models obsolete. Limited consumer awareness of new technologies, security concerns related to IoT connectivity, and economic downturns that lead to budget cuts also pose significant challenges for the market.

Printer Industry Segmentation

The EMR’s report titled “Printer Market Report and Forecast 2024-2032” offers a detailed analysis of the market based on the following segments:

Market Breakup by Type

• Standalone
• Multi-Functional

Market Breakup by Technology

• Dot Matrix Printer
• Inkjet Printer
• LED Printer
• Thermal Printer
• Laser Printer

Market Breakup by Printer Interface

• Wired
• Wireless

Market Breakup by Output Type

• Colour
• Monochrome

Market Breakup by End Use

• Residential
• Commercial
• Educational Institutions
• Government
• Others

Market Breakup by Region

• North America
• Europe
• Asia Pacific
• Latin America
• Middle East and Africa

Printer Market Share

By Type Analysis

Standalone printers are straightforward to use, making them ideal for those who require basic printing capabilities. Their affordability compared to multi-functional devices contributes to the growth of the printer market, as they are accessible to individuals and small businesses. Their compact design allows for convenient placement in limited spaces, and they are particularly effective at producing high-quality prints for specific tasks, such as photo printing. Furthermore, their simpler design results in lower maintenance requirements. In February 2024, Lexmark unveiled a new standalone monochrome printer aimed at small to medium-sized enterprises. This model includes enhanced security features and energy efficiency, making it suitable for environments prioritising document security and cost-effectiveness.

Multi-functional printers provide versatility by integrating printing, scanning, copying, and occasionally faxing functions, making them an all-in-one solution for office tasks. They help save space by reducing the number of devices needed, thereby minimising clutter in workspaces. While the initial investment may be higher, they offer long-term cost savings by negating the need for separate machines. The printer market revenue sees an increase as features like automatic duplex printing and faster scanning enhance productivity, while advanced options such as wireless connectivity and cloud integration cater to the demands of modern offices. In April 2024, Samsung launched its latest multi-functional printer, which boasts improved mobile printing capabilities, enabling users to print directly from smartphones and tablets, enhancing convenience and flexibility for busy professionals and remote workers.

By Printer Interface Insights

Wired printers deliver a stable and dependable connection, ensuring high-quality output with minimal interruptions. They enable faster data transfer speeds, particularly advantageous for large files, and enhance security by lowering the risk of unauthorised access. Furthermore, wired devices are less susceptible to interference from other electronics and require straightforward setup, making them easy to configure, which boosts demand in the printer market. In May 2024, Epson launched a high-performance wired printer designed specifically for graphic designers, supporting a variety of media types, and offering exceptional colour accuracy to meet the needs of the creative industry.

Wireless printers provide the convenience of printing from anywhere within the network range, allowing multiple users easy access. They reduce cable clutter, helping to keep workspaces organised. The growth of the printer market is driven by these devices' ability to connect with various gadgets, such as smartphones and tablets, facilitating remote printing and supporting mobile and cloud-based services, thereby improving flexibility and usability. In May 2024, Canon introduced a wireless printer with advanced mobile printing features, allowing users to print from anywhere within the network. This model is aimed at both home and small office settings for improved accessibility.

By End-Use Analysis

Residential printers provide convenience by allowing homeowners to print documents, photos, and school projects from the comfort of their homes. The printer industry growth is driven by their ability to cut costs by decreasing dependence on frequent printing services. Numerous models feature multifunction capabilities, allowing users to print, scan, and copy using one device. They also support personalisation for custom prints, such as cards and photo books. Additionally, residential printers are designed to be user-friendly, accommodating all ages and skill levels. In December 2022, HP launched a new range of Smart Tank printers in India, targeting home users and small businesses. These printers featured seamless setup, smart functionalities, and improved connectivity options, including self-healing WiFi and mobile support through the Smart App, aimed at assisting emerging entrepreneurs.

Commercial printers are designed for high-volume output, making them suitable for businesses that need large quantities of printed materials quickly. Their capabilities boost the printer industry revenue as they produce professional-quality prints ideal for marketing and presentations. With advanced features like high-speed printing and duplexing, they enhance productivity. Although they may have a higher initial cost, they offer greater cost efficiency for bulk printing. Additionally, commercial printers can be customised to meet specific business needs, accommodating a variety of printing tasks. In September 2024, HP expanded its office print portfolio with the launch of the new HP Color LaserJet Pro 3000 series in India. Targeted at small and medium-sized businesses (SMBs), these printers offered advanced features, energy-efficient printing, and high-quality colour output.

Printer Market Regional Insights

Europe Printer Market Analysis

Europe is witnessing a notable increase in printer demand growth, particularly in Germany, Italy, and France.The European printer market is distinguished by its embrace of advanced printing technologies, which improve print quality and efficiency. Innovations like inkjet and laser printing have resulted in quicker and more dependable output. According to INSEE in France, the output of computer, electronic, and optical products in 2022 exceeded EUR 30.7 billion.

North America Printer Market Trends

The North American printer market value is set for substantial growth, supported by major companies such as HP Inc., Canon Inc. and Seiko Epson Corp. Continuous investment in R&D promotes innovation and improves user experience, while the expansion of e-commerce in North America increases the demand for printing solutions, particularly for packaging and labels, contributing to market growth. The U.S. Bureau of Labor Statistics reported 5.1 million new business applications in 2023, a 15.9% rise from 4.4 million in 2022.

Asia Pacific Printer Market Insights

In Japan, brands such as Fuji Xerox and HP highlight the growing printer market share in the Asia-Pacific region. Japanese brands frequently offer customised printing solutions that enable businesses to produce personalised marketing materials, thereby improving customer engagement. According to the Japan Electronics and Information Technology Industries Association, the production of the Japanese electronics industry reached JPY 800 billion in April 2023.

Latin America Printer Market Analysis

Key markets in the region include Brazil, Mexico, and Argentina, where there is significant demand for printer market. As businesses in Latin America progressively adopt digitalisation, the need for efficient printing solutions is increasing, driving growth in the printer market. In March 2024, Lexmark launched the B2338dw in Brazil, a compact monochrome laser printer designed for small to medium-sized enterprises. It offers rapid printing speeds and enhanced security features, making it well-suited for office settings.

Middle East and Africa Printer Market Driving Factors

The African printer market is growing, especially in Niger, Chad, Egypt, Ethiopia, and Morocco. The market provides a variety of affordable printers, making them accessible to small and medium-sized enterprises (SMEs), which encourages their uptake. In January 2024, Epson launched the EcoTank ET-2720 in South Africa, aimed at home and small office users. This printer comes with refillable ink tanks, promoting cost-effective printing while minimising environmental impact.

Innovative Startups in the Printer Market

Innovative startups in the printer market bring numerous benefits, including advanced technology that enhances performance and efficiency. They often provide customised solutions to meet specific business needs, improving customer satisfaction. Many focus on sustainability through eco-friendly practices, while their lower overhead costs allow for competitive pricing. Startups are agile and adaptable, quickly responding to market changes with new products. They prioritise user-friendly designs for better accessibility and often target niche markets, offering specialised solutions. Additionally, these startups foster community engagement, supporting local economies. Collectively, these factors create a dynamic and evolving landscape in the printer market.

In September 2023, Printify announced a new integration with leading e-commerce platforms, improving its print-on-demand services. This feature enables users to effortlessly create and sell customised products, simplifying the entry process for small businesses with minimal initial investment.

In October 2023, Piktochart launched a new feature for designing printable infographics and posters. This innovative tool allows users to easily create visually appealing materials, catering to educators and businesses looking to improve their visual communication without requiring advanced design expertise.

Competitive Landscape

The printer market key players have evolved into diversified technology firms, operating across various sectors, including imaging, information, healthcare, and materials science. Fujifilm is renowned for its innovative products, such as digital cameras, printing solutions, and medical imaging systems. The company emphasises sustainability by investing in eco-friendly technologies and practices. With a strong commitment to research and development, it remains attuned to market trends, providing high-quality solutions that meet the needs of consumers and businesses worldwide.

Key Industry Players

HP Inc.: Headquartered in Palo Alto, California, HP Inc. was established in 1939. The company is a leading provider of printing and personal computing solutions, known for its innovative technology and commitment to sustainability.

Canon Inc.: Founded in 1937 and headquartered in Tokyo, Japan, Canon Inc. specialises in imaging and optical products, including printers, cameras, and medical equipment, recognised for its quality and innovation.

Seiko Epson Corp.: Established in 1942 and based in Suwa, Japan, Seiko Epson Corp. is renowned for its printers, projectors, and imaging solutions, emphasising precision and sustainability in its technology.

Toshiba Corp.: Founded in 1875 and headquartered in Tokyo, Japan, Toshiba Corp. offers a diverse range of products, including printers, electronics, and energy systems, with a focus on innovation and reliability.

Other market key players in the printer market report are Fujitsu Ltd., Panasonic Holdings Corp., Xerox Holdings Corp., Konica Minolta Inc., FUJIFILM Holdings Corp. and Ricoh Company, Ltd. among others.

Recent Development

September 2023

Moo introduced a new range of sustainable business cards made from recycled materials. This initiative prioritises eco-friendly printing solutions, catering to businesses focused on sustainability while still looking for high-quality, customised print products.

August 2023

Epson released a new EcoTank printer model equipped with refillable ink tanks intended for high-volume printing. This printer seeks to minimise waste and costs, appealing to environmentally conscious consumers while offering substantial savings on ink compared to traditional cartridges.