Global Pregnancy Pillow Market Report and Forecast 2024-2032

Global Pregnancy Pillow Market Outlook

The global pregnancy pillow market size reached a value of around USD 629.58 million in 2023. The market is further expected to grow at a CAGR of 3.6% between 2024 and 2032, reaching a value of around USD 865.59 million by 2032.

Key Trends in the Market

A pregnancy pillow is a type of sleeping aid designed to support pregnant women's evolving bodies, help them find a comfortable sleeping position, and promote deeper sleep. Pregnancy pillows are utilised to assist the spine and back alignment and can be used to help with body positioning for optimised comfort and support.

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• With the rising importance of adequate rest and care during pregnancy and the increase in high risk pregnancies, there is a greater demand for specialised products that aid in providing comfort and support to women, which is bolstering the pregnancy pillow market. Pregnancy pillows support pregnant women's changing postures and positions, aiding blood circulation as they sleep.

• One of the key pregnancy pillow market trends is the increasing use of creative promotions, including celebrity endorsements, driving up demand for pregnant pillows. Companies engage well-known social media influencers and other celebrities to promote their products due to their large followings on social media.

• Specialised pregnancy pillows made of natural materials and hypoallergenic fillings are growing in popularity due to rising awareness about their benefits. While organic fillings are environmentally sustainable and reduce exposure to chemicals, hypoallergenic fillings are suited to women at risk of allergies.

Global Pregnancy Pillow Market Analysis

Based on product type, the market is divided into U-shaped, C-shaped, and J-shaped, among others. The pregnancy pillow market segmentation based on material type is organic filling, memory foam, and hypoallergenic fillings. On the basis of end user, the market is segmented into maternity homes/clinics, hospitals, and households. Based on distribution channel, the market is categorised into supermarkets/hypermarkets, speciality stores, and online, among others. The regional markets for pregnancy pillow are North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.

The comprehensive EMR report provides an in-depth assessment of the market based on the Porter's five forces model, along with giving a SWOT analysis. The report gives a detailed analysis of the following key players in the global pregnancy pillow market, covering their competitive landscape and the latest developments like mergers, acquisitions, investments, and expansion plans.

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• PharMeDoc Inc

• Coyuchi, Inc

• Momcozy

• Queen Rose

• Medela AG

• Naomi Home, Inc

• The Boppy Company LLC

• Cozy Bump Corporation

• Pregnancy Pillow, LLC

• Comfort Castle Pvt. Ltd

• Others

Global Pregnancy Pillow Market Share by Distribution Channel

During the forecast period, it is anticipated that the online distribution channel for pregnancy pillows will grow at a rapid rate, boosted by the availability of a wide range of pregnancy pillows on popular e-commerce sites like Amazon. Online shopping is becoming more and more popular, especially among the younger generation due to the high level of convenience online shopping offers. Pregnancy pillows may be large in size and with home delivery options, online shopping tends to have a greater appeal. Customers can also choose from a wide selection of items, take advantage of beneficial deals and discounts, and read reviews for the products before purchase.

Global Pregnancy Pillow Market Share by Region

North America is expected to be one of the significant regions in the market for pregnancy pillows due to the strong purchasing power in the region and growing awareness of the advantages of pregnancy pillows. Additionally, the growing presence of key players in the market offering a wide range of pregnancy pillows in different shapes and materials is fuelling the pregnancy pillow market growth in the region. The sale of pregnancy pillows in the United States has surged due to more pregnant women investing in products that can help them stay comfortable during their pregnancy.

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Competitive Landscape

PharMeDoc Inc, founded in 2013 and headquartered in California in the United States is one of the top suppliers of health and personal care goods. The company sells high-quality, reasonably priced maternity and new-born supplies.

Coyuchi, Inc, established in 1991, is manufacturer of high-quality, organic bedding, clothing, towels, and other items with coastal themes. Headquartered in California, United States, the company holds its mattress production to the highest standards of social and environmental responsibility.

Medela AG, founded in 1961 is a leading global provider of nursing products and medical vacuum technology. Based in Baar, Switzerland, the company provides clinically-proven breast milk feeding and baby products, hospital healthcare solutions, and clinical education.

Other market players include Momcozy, Queen Rose, Naomi Home, Inc, The Boppy Company LLC, Cozy Bump Corporation, Pregnancy Pillow, LLC, and Comfort Castle Pvt. Ltd, among others.

Key Highlights of the Report