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Report Overview

The global pregnancy detection kits market size was valued at USD 1.44 Billion in 2025, driven by rising awareness across the globe. The market size is anticipated to grow at a CAGR of 5.20% during the forecast period of 2026-2035 to achieve a value of USD 2.39 Billion by 2035.

2025

Base Year

2019-2025

Historical Period

2026-2035

Forecast Period

Compound Annual Growth Rate

5.2%

Value in USD Billion

2026-2035


*this image is indicative*

Pregnancy Detection Kits: Introduction

Pregnancy detection kits are used to detect pregnancies without compromising one’s privacy and convenience. These kits are readily available in retail pharmacies and online pharmacies. These test kits are almost accurate, fast, and provide quick results.

Global Pregnancy Detection Kits Market Analysis

The continuous development by the key players in the market to develop more accurate and advanced pregnancy detection kits is a major factor influencing the market growth. With increasing advancements, pregnancy detection kits are becoming more accurate and faster. The increasing awareness among people about pregnancy detection kits is supporting the increased demand in the market.

A recent innovation in the market has introduced a pregnancy detection kit that detects low levels of pregnancy hormones in urine. Such pregnancy test kits are known as ultrasensitive pregnancy test kits. This product is most useful for women trying to conceive but deals with irregular menstrual cycles or other issues. Such developments are anticipated to boost the global pregnancy detection kits market growth. The key players are continuously developing new and advanced pregnancy detection kits in several countries. For example, A German startup, PXG Pharma has developed midstream sticks and strips for pregnancy detection that are convenient and can be used at home, and affordable. Such cost-effective products are expected to boost the market demand in the coming years.

Another innovation is by a UK-based startup, DAM Health. Their innovative product detects hCG in urine to facilitate early pregnancy detection with the help of a rapid chromatographic immunoassay. The approach of this startup of one-step lateral flow immunoassay is a midstream format that combines various antibodies, including a monoclonal hCG antibody, to selectively detect elevated hCG levels. These developments are expected to increase the global pregnancy detection kits market share.

Global Pregnancy Detection Kits Market Segmentations

Pregnancy Detection Kits Market Report and Forecast 2026-2035 offers a detailed analysis of the market based on the following segments:

Market Breakup by Product Type

  • Line Pregnancy Tests
    • Test Cassette Format
    • Test Strip Format
    • Test Midstream Format
  • Digital Devices
  • Others

Market Breakup by Test Type

  • Urine Test for HCG
  • Blood Test for HCG

Market Breakup by Distribution Channel

  • Hospital Pharmacies
  • Online Pharmacies
  • Retail Pharmacies
  • Others

Market Breakup by Region

  • North America 
  • Europe 
  • Asia Pacific 
  • Latin America 
  • Middle East and Africa

Global Pregnancy Detection Kits Market Overview

The global market for pregnancy detection kits is witnessing substantial growth and is expected to keep growing in the coming years as well. The factors supporting this growth are the increasing affordability of pregnancy detection kits across the globe and easy availability. The pregnancy detection kits have solved several issues for pregnant women as they seek privacy, convenience, and availability of the resources to detect a wanted or unwanted pregnancy on time. The major factor that people prefer using pregnancy detection kits is the fact they are highly accurate and produce quick results which increase the demand for them in the market.

The rise of e-commerce and online retail sources and the convenience of using pregnancy detection kits have been driving the global pregnancy detection kits market growth. The continuous developments by pharmaceutical companies and other key players in the market are also a major factor boosting the market. There has been a substantially increased awareness among people towards the utilization and benefits of pregnancy detection kits which is further propelling the market growth.

Pregnancy Detection Kits Market: Competitor Landscape

The key features of the market report include patent analysis, grants analysis, clinical trials analysis, funding and investment analysis, partnerships, and collaborations analysis by the leading key players. The major companies in the market are as follows:

  • Church & Dwight Co., Inc.
  • Procter & Gamble Co.
  • Prestige Brands Holdings, Inc.
  • Swiss Precision Diagnostics GmbH
  • Abbott Laboratories
  • Cardinal Health, Inc.
  • Germaine Laboratories, Inc.
  • Piramal Enterprises Ltd.
  • DCC plc (Crescent Diagnostics)
  • Sugentech, Inc.
  • Quidel Corporation
  • Atlas Medical
  • BTNX Inc.
  • Alere Inc.
  • S.A Scientific

*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*

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Key Questions Answered in the Report

The market attained a value of about USD 1.44 Billion in 2025, driven by the increasing awareness about the advantages of these kits.

The market is anticipated to grow at a CAGR of 5.20% during the forecast period of 2026-2035, likely to reach a market value of USD 2.39 Billion by 2035.

The increasing accuracy rates and quick result generation are the major factors driving the market growth.

The increasing advancements by the key players in the market are major trends influencing the market growth.

The major regions of the market include North America, Europe, Asia Pacific, Latin America, Middle East and Africa. North America is currently leading the global market.

Testing products in the market include line pregnancy tests and digital devices, among others.

Pregnancy tests could be performed with a urine test for HCG and a blood test for HCG.

Distribution channels include hospital pharmacies, online pharmacies, and retail pharmacies, among others.

Key players involved in the market are Church & Dwight Co., Inc., Procter & Gamble Co., Prestige Brands Holdings, Inc., Swiss Precision Diagnostics GmbH, Abbott Laboratories, Cardinal Health, Inc., Germaine Laboratories, Inc., Piramal Enterprises Ltd., DCC plc (Crescent Diagnostics), Sugentech, Inc., Quidel Corporation, Atlas Medical, BTNX Inc., Alere Inc., and S.A Scientific.

Report Summary

Explore our key highlights of the report and gain a concise overview of key findings, trends, and actionable insights that will empower your strategic decisions.

Key Highlights of the Report

Please note that the figures mentioned in the description serve as estimates and may vary from the actual figures presented in the final report.

REPORT FEATURES DETAILS
Base Year 2025
Historical Period 2019-2025
Forecast Period 2026-2035
Scope of the Report

Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:

  • Product Type
  • Test Type
  • Distribution Channel
  • Region
Breakup by Product Type
  • Line Pregnancy Tests
  • Digital Devices
  • Others
Breakup by Test Type
  • Urine Test for HCG
  • Blood Test for HCG
Breakup by Region
  • North America 
  • Europe 
  • Asia Pacific 
  • Latin America 
  • Middle East and Africa
Breakup by Distribution Channel
  • Hospital Pharmacies
  • Online Pharmacies
  • Retail Pharmacies
  • Others
Market Dynamics
  • Market Drivers and Constraints
  • SWOT Analysis
  • PESTEL Analysis
  • Porter’s Five Forces Model 
  • Key Demand Indicators
  • Key Price Indicators
  • Industry Events, Initiatives, and Trends 
  • Value Chain Analysis
Supplier Landscape
  • Market Structure
  • Company Profiles
    • Financial Analysis
    • Product Portfolio
    • Demographic Reach and Achievements
    • Company News and Developments
    • Certifications
Companies Covered
  • Church & Dwight Co., Inc.
  • Procter & Gamble Co. 
  • Prestige Brands Holdings, Inc.
  • Swiss Precision Diagnostics GmbH
  • Abbott Laboratories
  • Cardinal Health, Inc.
  • Germaine Laboratories, Inc.
  • Piramal Enterprises Ltd.
  • DCC plc (Crescent Diagnostics)
  • Sugentech, Inc.
  • Quidel Corporation
  • Atlas Medical
  • BTNX Inc.
  • Alere Inc.
  • S.A Scientific

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