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Report Overview
The global predictive analytics market size attained approximately USD 15.70 Billion in 2024. The market is estimated to grow at a CAGR of 21.70% in the forecast period of 2025-2034, reaching a value of around USD 111.89 Billion by 2034.
2024
Base Year
2018-2024
Historical Year
2025-2034
Forecast Year
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According to Pecan's 2022 State of Predictive Analytics in Marketing, 95% of companies still use AI-driven predictive analytics to drive their marketing strategies.
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Predictive analytics is used today to understand consumer behavior, detect fraud, and prevent it; it is also used in the creation of products according to consumer choice to make sure that they sell out.
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In 2024, Telefonica Tech and IBM announced a new collaboration agreement to implement Artificial Intelligence (AI), analytics, and data governance solutions to continue meeting the needs of modern businesses.
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In 2023, Google Cloud announced that it had rolled out an integration between Duet AI—a generative AI platform since folded into Gemini—and Looker, the firm's key analytics platform.
Predictive Analytics Market Regional Analysis
Expanding Retail and E-Commerce Sector To Push The Demand For Predictive Analytics In North America
As per the predictive analytics market analysis, North America accounts for a substantial share of the global market owing to the presence of key market players in the region. Furthermore, the development of innovative methods and techniques to enhance the efficiency of predictive analytics is anticipated to propel the market in the forecast period.
Expansion of the retail and e-commerce sector in the region also propels the demand for predictive analytics to predict future trends under changing customer preferences. Additionally, the growing adoption of big data and cloud services also provides a positive outlook to the predictive analytics demand.
Predictive Analytics Market Report Snapshots
Predictive Analytics Market Size
Predictive Analytics Market Growth
Predictive Analytics Market Trends
Predictive Analytics Market Share
Predictive Analytics Companies
Predictive Analytics Market Regional Analysis
*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
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Key Questions Answered in the Report
In 2024, the market reached an approximate value of USD 15.70 Billion.
The market is assessed to grow at a CAGR of 21.70% between 2025 and 2034.
The market is estimated to witness a healthy growth in the forecast period of 2025-2034, reaching a value of around USD 111.89 Billion by 2034.
The major market drivers are the rise in digital transformation and the increasing focus on developing effective marketing strategies by retailers.
The key trends of the market include the growing adoption of big data by organisations, increased internet penetration, and the rising integration of AI and IoT in predictive analytics.
The major regions in the market are North America, Europe, Asia Pacific, Latin America, and the Middle East and Africa.
Cloud and on-premise are the various segments based on the deployment of predictive analytics.
The key players in the market are IBM Corporation, Microsoft Corporation, Amazon Web Services, Inc., Google LLC, Hewlett Packard Enterprise Development LP, Oracle Corporation, SAS Institute Inc., SAP SE, TIBCO Software Inc., and Alteryx, Inc., among others.
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