Report Overview

2023

Base Year

2018-2023

Historical Year

2024-2032

Forecast Year

Global Predictive Analytics Market Size

The global predictive analytics market size attained approximately USD 15.70 billion in 2023. The market is estimated to grow at a CAGR of 21.7% in the forecast period of 2024-2032, reaching a value of around USD 91.93 billion by 2032.

 

Predictive Analytics Market Outlook

  • According to Pecan's 2022 State of Predictive Analytics in Marketing, 95% of companies still use AI-driven predictive analytics to drive their marketing strategies.
  • Predictive analytics is used today to understand consumer behavior, detect fraud, and prevent it; it is also used in the creation of products according to consumer choice to make sure that they sell out.
  • In 2024, Telefonica Tech and IBM announced a new collaboration agreement to implement Artificial Intelligence (AI), analytics, and data governance solutions to continue meeting the needs of modern businesses.
  • In 2023, Google Cloud announced that it had rolled out an integration between Duet AI—a generative AI platform since folded into Gemini—and Looker, the firm's key analytics platform.

 

Predictive Analytics Market Report Snapshots

Predictive Analytics Market Size

Predictive Analytics Market Growth

Predictive Analytics Market Trends

Predictive Analytics Market Share

Predictive Analytics Companies

Predictive Analytics Market Regional Analysis

 

*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*

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Key Questions Answered in the Report

In 2023, the market reached an approximate value of USD 15.70 billion.

The market is assessed to grow at a CAGR of 21.7% between 2024 and 2032.

The market is estimated to witness a healthy growth in the forecast period of 2024-2032, reaching a value of around USD 91.93 billion by 2032.

The major market drivers are the rise in digital transformation and the increasing focus on developing effective marketing strategies by retailers.

The key trends of the market include the growing adoption of big data by organisations, increased internet penetration, and the rising integration of AI and IoT in predictive analytics.

The major regions in the market are North America, Europe, Asia Pacific, Latin America, and the Middle East and Africa.

Cloud and on-premise are the various segments based on the deployment of predictive analytics.

The key players in the market are IBM Corporation, Microsoft Corporation, Amazon Web Services, Inc., Google LLC, Hewlett Packard Enterprise Development LP, Oracle Corporation, SAS Institute Inc., SAP SE, TIBCO Software Inc., and Alteryx, Inc., among others.

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