Global Potato Protein Market Report and Forecast 2024-2032

Global Potato Protein Market Size

The global potato protein market attained a value of about USD 116.69 million in 2023. The market is further expected to grow in the forecast period of 2024-2032 at a CAGR of 5% to reach nearly USD 181.05 million by 2032.           

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Potato Protein Market Growth

The rising preference for gluten-free snacks by the growing health-conscious population is surging the demand for potato protein, hence invigorating the growth of the market. The growing demand for sports nutrition by both sportspersons and the growing body-conscious population is also increasing the consumption of potato protein for muscle gains. Moreover, the increasing consumer awareness and the growing preference for organic products are leading to a surge in demand for potato protein derived from non-genetically modified potatoes, which is predicted to strengthen the industry growth.

Increasing Spending on Animal Nutrition Invigorating the Market for Potato Protein

The rising pet ownership and the increasing spending on pets by the pet parents are surging the demand for potato protein in animal nutrition. The high digestibility offered by potato protein makes it ideal for the nutrition of young animals, which is increasing its use in animal food products. In addition, the growing demand for functional food for pets to enhance their quality of life is increasing the deployment of potato protein, which is providing further impetus to the growth of the market. The robust growth of the animal husbandry industry in developing regions is leading to a surge in demand for potato protein, especially for lactose intolerant animals like pigs, which is significantly contributing to the industry growth.

Potato Protein Industry Segmentation

Potato protein is a high-grade protein concentrate that provides various essential amino acids. It has excellent biological value and high protein digestibility. Potato protein is increasingly consumed as a replacement for vegetable-based protein to enhance the nutritional flavour of food and beverage products.

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The major application segments of potato protein are:

• Beverage 
• Snack and Bar 
• Animal Nutrition
• Others

The market can be broadly categorised on the basis of its types into:

• Potato Protein Concentrate
• Potato Protein Isolate

The EMR report looks into the regional markets of potato protein like North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.

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Growing Demand for Clean Label Products to Fuel the Growth of the Potato Protein Industry

The rising demand for clean label products having transparency regarding the ingredients used in them, owing to surging concerns associated with rapid climate change, is increasing the demand for vegetable-based protein. This is increasing the incorporation of potato protein into various vegetarian products. Moreover, the growing vegan population, especially in countries such as the United Kingdom and Canada, among others, is increasing the requirement for food products with plant-based protein. The trend is expected to escalate due to the overwhelming demand for soy, rice, and pea proteins, in the flourishing vegan industry, which is predicted to invigorate the growth of the market.

The initiation of various research activities to bolster the cost-effectiveness and operational efficiency of the extraction of protein from potatoes is expected to drive the market growth.  The potential use of potato protein to provide protection against cancer cells is projected to further surge its demand. In addition, the deployment of innovative technologies to utilise potato waste by reducing food wastage for the development of potato protein is anticipated to provide impetus to the growth of the industry in upcoming years.

Key Industry Players in the Global Potato Protein Market

The report presents a detailed analysis of the following key players in the global potato protein market, looking into their capacity, market shares, and latest developments like capacity expansions, plant turnarounds, and mergers and acquisitions:

• Royal Avebe U.A.
• Tereos Internacional SA
• Omega Protein Corporation
• Pepees S.A. 
• Kemin Industries, Inc.
• Others

The comprehensive report looks into the macro and micro aspects of the industry. The EMR report gives an in-depth insight into the market by providing a SWOT analysis as well as an analysis of Porter’s Five Forces model.

Key Highlights of the Report