Reports

Global Potato Chips Market to Reach USD 37.98 Billion by 2023

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Global Potato Chips Market Size, Growth, Share, Forecast: By Product Type: Baked, Fried; By Flavour: Plain/Salted, Flavored; By Distribution Channel: Supermarkets/Hypermarkets, Convenience Stores, Specialty Food Stores, Online Stores, Others; Regional Analysis; Competitive Landscape; Key Trends and Developments in the Market; 2024-2032

Potato Chips Market Analysis by Region

North America is anticipated to hold a dominant position in the potato chips market share in the coming years. Manufacturers adopting the local taste preferences and rising innovations are supporting the market growth.

Chips manufacturers are launching innovative flavours such as sour cream and onion, barbecue, salt and vinegar and others, in the region. Additionally, the trend of ready-to-eat snacks, with the changing lifestyles, is further contributing to the increased demand for potato chips across North America.

The Europe potato chips market encompassed the United Kingdom (UK), Germany, France, Italy, and Spain. These countries collectively constituted 66.3% of the total retail value sales for snacks in the region during 2021. Consumers in Europe are increasingly seeking domestically sourced potato chips like sweet potato chips.

The Asia Pacific region holds a growing market share and is driven by innovation in new flavours and development. Potato chips with distinct flavours such as cucumber, braised pork, and numb and spicy hot pot flavours are immensely popular in China.

Potato Chips Market Report Snapshots

Potato Chips Market Size

Potato Chips Market Trends

Potato Chips Market Regional Analysis

Potato Chips Companies

*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.

1   Preface
2   Report Coverage – Key Segmentation and Scope
3   Report Description
   3.1   Market Definition and Outlook
   3.2   Properties and Applications
   3.3   Market Analysis
   3.4   Key Players
4   Key Assumptions
5   Executive Summary
   5.1   Overview
   5.2   Key Drivers
   5.3   Key Developments
   5.4   Competitive Structure
   5.5   Key Industrial Trends
6   Market Snapshot
   6.1   Global
   6.2   Regional
7   Opportunities and Challenges in the Market
8   Global Savoury Snacks Market Overview
   8.1   Key Industry Highlights
   8.2   Global Savoury Snacks Historical Market (2018-2023)
   8.3   Global Savoury Snacks Market Forecast (2024-2032)
9   Global Potato Chips Market Analysis
   9.1   Key Industry Highlights
   9.2   Global Potato Chips Historical Market (2018-2023)
   9.3   Global Potato Chips Market Forecast (2024-2032)
   9.4   Global Potato Chips Market by Product Type
       9.4.1   Baked
           9.4.1.1 Historical Trend (2018-2023)
           9.4.1.2 Forecast Trend (2024-2032)
       9.4.2   Fried
           9.4.2.1 Historical Trend (2018-2023)
           9.4.2.2   Forecast Trend (2024-2032)
   9.5   Global Potato Chips Market by Flavour
       9.5.1   Plain/Salted
           9.5.1.1 Historical Trend (2018-2023)
           9.5.1.2 Forecast Trend (2024-2032)
       9.5.2   Flavored
           9.5.2.1 Historical Trend (2018-2023)
           9.5.2.2 Forecast Trend (2024-2032)
   9.6   Global Potato Chips Market by Distribution Channel
       9.6.1   Supermarkets/Hypermarkets
           9.6.1.1 Historical Trend (2018-2023)
           9.6.1.2 Forecast Trend (2024-2032)
       9.6.2   Convenience Stores
           9.6.2.1 Historical Trend (2018-2023)
           9.6.2.2 Forecast Trend (2024-2032)
       9.6.3   Specialty Food Stores
           9.6.3.1 Historical Trend (2018-2023)
           9.6.3.2 Forecast Trend (2024-2032)
       9.6.4   Online Stores
           9.6.4.1 Historical Trend (2018-2023)
           9.6.4.2 Forecast Trend (2024-2032)
       9.6.5   Others
   9.7   Global Potato Chips Market by Region
       9.7.1   North America
           9.7.1.1 Historical Trend (2018-2023)
           9.7.1.2 Forecast Trend (2024-2032)
       9.7.2   Europe
           9.7.2.1 Historical Trend (2018-2023)
           9.7.2.2 Forecast Trend (2024-2032)
       9.7.3   Asia Pacific
           9.7.3.1 Historical Trend (2018-2023)
           9.7.3.2 Forecast Trend (2024-2032)
       9.7.4   Latin America
           9.7.4.1 Historical Trend (2018-2023)
           9.7.4.2 Forecast Trend (2024-2032)
       9.7.5   Middle East and Africa
           9.7.5.1 Historical Trend (2018-2023)
           9.7.5.2 Forecast Trend (2024-2032)
10   North America Potato Chips Market Analysis
   10.1   Market by Product Type
   10.2   Market by Flavour
   10.3   Market by Distribution Channel
   10.4   Market by Country
       10.4.1   United States of America
           10.4.1.1 Historical Trend (2018-2023)
           10.4.1.2 Forecast Trend (2024-2032)
       10.4.2   Canada
           10.4.2.1 Historical Trend (2018-2023)
           10.4.2.2 Forecast Trend (2024-2032)
11   Europe Potato Chips Market Analysis
   11.1   Market by Product Type
   11.2   Market by Flavour
   11.3   Market by Distribution Channel
   11.4   Market by Country
       11.4.1   United Kingdom
           11.4.1.1 Historical Trend (2018-2023)
           11.4.1.2 Forecast Trend (2024-2032)
       11.4.2   Germany
           11.4.2.1 Historical Trend (2018-2023)
           11.4.2.2 Forecast Trend (2024-2032)
       11.4.3   France
           11.4.3.1 Historical Trend (2018-2023)
           11.4.3.2 Forecast Trend (2024-2032)
       11.4.4   Italy
           11.4.4.1 Historical Trend (2018-2023)
           11.4.4.2 Forecast Trend (2024-2032)
       11.4.5   Others
12   Asia Pacific Potato Chips Market Analysis
   12.1   Market by Product Type
   12.2   Market by Flavour
   12.3   Market by Distribution Channel
   12.4   Market by Country
       12.4.1   China
           12.4.1.1 Historical Trend (2018-2023)
           12.4.1.2 Forecast Trend (2024-2032)
       12.4.2   Japan
           12.4.2.1 Historical Trend (2018-2023)
           12.4.2.2 Forecast Trend (2024-2032)
       12.4.3   India
           12.4.3.1 Historical Trend (2018-2023)
           12.4.3.2 Forecast Trend (2024-2032)
       12.4.4   ASEAN
           12.4.4.1 Historical Trend (2018-2023)
           12.4.4.2 Forecast Trend (2024-2032)
       12.4.5   South Korea
           12.4.5.1 Historical Trend (2018-2023)
           12.4.5.2 Forecast Trend (2024-2032)
       12.4.6   Australia
           12.4.6.1 Historical Trend (2018-2023)
           12.4.6.2 Forecast Trend (2024-2032)
       12.4.7   Others
13   Latin America Potato Chips Market Analysis
   13.1   Market by Product Type
   13.2   Market by Flavour
   13.3   Market by Distribution Channel
   13.4   Market by Country
       13.4.1   Brazil
           13.4.1.1 Historical Trend (2018-2023)
           13.4.1.2 Forecast Trend (2024-2032)
       13.4.2   Argentina
           13.4.2.1 Historical Trend (2018-2023)
           13.4.2.2 Forecast Trend (2024-2032)
       13.4.3   Mexico
           13.4.3.1 Historical Trend (2018-2023)
           13.4.3.2 Forecast Trend (2024-2032)
       13.4.4   Others
14   Middle East and Africa Potato Chips Market Analysis
   14.1   Market by Product Type
   14.2   Market by Flavour
   14.3   Market by Distribution Channel
   14.4   Market by Country
       14.4.1   Saudi Arabia
           14.4.1.1 Historical Trend (2018-2023)
           14.4.1.2 Forecast Trend (2024-2032)
       14.4.2   United Arab Emirates
           14.4.2.1 Historical Trend (2018-2023)
           14.4.2.2 Forecast Trend (2024-2032)
       14.4.3   Nigeria
           14.4.3.1 Historical Trend (2018-2023)
           14.4.3.2 Forecast Trend (2024-2032)
       14.4.4   South Africa
           14.4.4.1 Historical Trend (2018-2023)
           14.4.4.2 Forecast Trend (2024-2032)
       14.4.5   Others
15   Market Dynamics
   15.1   SWOT Analysis
       15.1.1   Strengths
       15.1.2   Weaknesses
       15.1.3   Opportunities
       15.1.4   Threats
   15.2   Porter’s Five Forces Analysis
       15.2.1   Supplier’s Power
       15.2.2   Buyer’s Power
       15.2.3   Threat of New Entrants
       15.2.4   Degree of Rivalry
       15.2.5   Threat of Substitutes
   15.3   Key Indicators for Demand
   15.4   Key Indicators for Price
16   Value Chain Analysis
17   Manufacturing Process
   17.1   Detailed Process Flow
   17.2   Operations Involved
   17.3   Mass Balance
18   Project Details and Cost Analysis
   18.1   Land, Location and Site Development
   18.2   Construction
   18.3   Plant Layout
   18.4   Plant Machinery
   18.5   Raw Material Requirement
   18.6   Packaging
   18.7   Transportation
   18.8   Utilities
   18.9   Manpower
   18.10   Other Capital Investment
19   Loans and Financial Assistance
20   Project Economics
   20.1   Capital Cost of Project
   20.2   Techno-Economic Parameters
   20.3   Product Pricing and Margins
   20.4   Taxation and Depreciation
   20.5   Income Projections
   20.6   Expenditure Projections
   20.7   Financial Analysis
21   Competitive Landscape
   21.1   Market Structure
   21.2   Company Profiles
       21.2.1   Kellogg Company
           21.2.1.1   Company Overview
           21.2.1.2   Product Portfolio
           21.2.1.3   Demographic Reach and Achievements
           21.2.1.4   Certifications
       21.2.2   PepsiCo, Inc.
           21.2.2.1   Company Overview
           21.2.2.2   Product Portfolio
           21.2.2.3   Demographic Reach and Achievements
           21.2.2.4   Certifications
       21.2.3   Utz Brands, Inc.
           21.2.3.1   Company Overview
           21.2.3.2   Product Portfolio
           21.2.3.3   Demographic Reach and Achievements
           21.2.3.4   Certifications
       21.2.4   The Lorenz Bahlsen Snack-World GmbH & Co KG
           21.2.4.1   Company Overview
           21.2.4.2   Product Portfolio
           21.2.4.3   Demographic Reach and Achievements
           21.2.4.4   Certifications
       21.2.5   Campbell Soup Company
           21.2.5.1   Company Overview
           21.2.5.2   Product Portfolio
           21.2.5.3   Demographic Reach and Achievements
           21.2.5.4   Certifications
       21.2.6   Burts Snacks Limited
           21.2.6.1   Company Overview
           21.2.6.2   Product Portfolio
           21.2.6.3   Demographic Reach and Achievements
           21.2.6.4   Certifications
       21.2.7   Herr Foods Inc.
           21.2.7.1   Company Overview
           21.2.7.2   Product Portfolio
           21.2.7.3   Demographic Reach and Achievements
           21.2.7.4   Certifications
       21.2.8   Calbee, Inc.
22   Key Trends and Developments in the Market

List of Key Figures and Tables

1.   Global Potato Chips Market: Key Industry Highlights, 2018 and 2032
2.   Global Potato Chips Historical Market: Breakup by Product Type (USD Million), 2018-2023
3.   Global Potato Chips Market Forecast: Breakup by Product Type (USD Million), 2024-2032
4.   Global Potato Chips Historical Market: Breakup by Flavour (USD Million), 2018-2023
5.   Global Potato Chips Market Forecast: Breakup by Flavour (USD Million), 2024-2032
6.   Global Potato Chips Historical Market: Breakup by Distribution Channel (USD Million), 2018-2023
7.   Global Potato Chips Market Forecast: Breakup by Distribution Channel (USD Million), 2024-2032
8.   Global Potato Chips Historical Market: Breakup by Region (USD Million), 2018-2023
9.   Global Potato Chips Market Forecast: Breakup by Region (USD Million), 2024-2032
10.   North America Potato Chips Historical Market: Breakup by Country (USD Million), 2018-2023
11.   North America Potato Chips Market Forecast: Breakup by Country (USD Million), 2024-2032
12.   Europe Potato Chips Historical Market: Breakup by Country (USD Million), 2018-2023
13.   Europe Potato Chips Market Forecast: Breakup by Country (USD Million), 2024-2032
14.   Asia Pacific Potato Chips Historical Market: Breakup by Country (USD Million), 2018-2023
15.   Asia Pacific Potato Chips Market Forecast: Breakup by Country (USD Million), 2024-2032
16.   Latin America Potato Chips Historical Market: Breakup by Country (USD Million), 2018-2023
17.   Latin America Potato Chips Market Forecast: Breakup by Country (USD Million), 2024-2032
18.   Middle East and Africa Potato Chips Historical Market: Breakup by Country (USD Million), 2018-2023
19.   Middle East and Africa Potato Chips Market Forecast: Breakup by Country (USD Million), 2024-2032
20.   Global Potato Chips Market Structure

Key Questions Answered in the Report

What was the global potato chips market value in 2023?

In 2023, the market value was USD 37.98 billion.

What is the growth rate of the global potato chips market?

The market is projected to grow at a CAGR of 4.2% between 2024 and 2032.

What is the forecast outlook of the global potato chips market for 2024-2032?

The market is estimated to witness a healthy growth in the forecast period of 2024-2032 to reach USD 55.05 billion by 2032.

What are the major market drivers?

The major drivers include Increasing demand for healthy snack options and innovation in flavours of potato chips.

What are the key trends of the potato chips market?

The key trends include technological advancement in processing equipment and the rising popularity of vegan or plant-based snacks.

What are different types of potato chips available?

The different types of potato chips include baked and fried.

What are the major distribution channels for potato chips?

Major distribution channels of potato chips include hypermarkets and supermarkets, convenience stores, speciality food stores, and online channel, among others.

Who are the key market players, according to the global potato chips industry?

The major players in the market include Kellogg Company, PepsiCo, Inc., Utz Brands, Inc., The Lorenz Bahlsen Snack-World GmbH & Co KG, Campbell Soup Company, Burts Snacks Limited, Herr Foods Inc., and Calbee, Inc.

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