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Report Overview
The global potato chips market size reached nearly USD 37.98 Billion in 2023. The market is projected to grow at a CAGR of 4.20% between 2024 and 2032 and reach a value of around USD 55.00 Billion by 2032.
2023
Base Year
2018-2023
Historical Year
2024-2032
Forecast Year
Potato Chips Market Trends
Subscription boxes, automated ordering, and smart packaging are a few trends that are influencing the demand for snacking products, as these provide packages at regular intervals. Growing demand for healthier snacks such as whole-wheat crackers, or popcorn and the premiumisation of snacks by using quality functional ingredients and attractive packaging are further propelling the vegan snack trend.
Furthermore, manufacturers target their potential customers using attractive advertisements and promotional campaigns. For instance, offering limited edition products with attractive sports-themed chip packaging to increase sales among sports enthusiasts. By sourcing potatoes and other ingredients from local farmers, companies can meet the needs of customers wanting to consume locally-produced potato chips.
Potato Chips Market Report Snapshots
*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
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Key Questions Answered in the Report
In 2023, the global potato chips market attained a value of nearly USD 37.98 Billion.
The market is projected to grow at a CAGR of 4.20% between 2024 and 2032.
The market is estimated to witness healthy growth in the forecast period of 2024-2032, reaching a value of around USD 55.00 Billion by 2032.
The major drivers include Increasing demand for healthy snack options and innovation in flavours of potato chips.
The key trends include technological advancement in processing equipment and the rising popularity of vegan or plant-based snacks.
By product type, the market is divided into baked and fried.
Based on distribution channel, the market is segmented into supermarkets/hypermarkets, convenience stores, speciality food stores, online stores, and others.
The competitive landscape consists of Kellogg Company, PepsiCo, Inc., Utz Brands, Inc., The Lorenz Bahlsen Snack-World GmbH & Co KG, Campbell Soup Company, Burts Snacks Limited, Herr Foods Inc., and Calbee, Inc., among others.
The market is broken down into North America, Europe, Asia Pacific, Latin America, the Middle East, and Africa.
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United States (Head Office)
30 North Gould Street, Sheridan, WY 82801
+1-415-325-5166
Australia
63 Fiona Drive, Tamworth, NSW
+61-448-061-727
India
C130 Sector 2 Noida, Uttar Pradesh 201301
+91-858-608-1494
Philippines
40th Floor, PBCom Tower, 6795 Ayala Avenue Cor V.A Rufino St. Makati City, 1226.
+63-287-899-028, +63-967-048-3306
United Kingdom
6 Gardner Place, Becketts Close, Feltham TW14 0BX, Greater London
+44-753-713-2163
Vietnam
193/26/4 St.no.6, Ward Binh Hung Hoa, Binh Tan District, Ho Chi Minh City
+84-865-399-124