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Report Overview
The global potato chips market reached a value of nearly USD 39.58 Billion in 2024. The market is assessed to grow at a CAGR of 4.20% during the forecast period of 2025-2034 to attain a value of around USD 59.72 Billion by 2034. The market is being driven by the growing consumption of snacks, the rising demand for clean-labelled and healthy snack foods, the surging focus on sustainability, flavour innovations, and the robust growth of the e-commerce sector.
2024
Base Year
2018-2024
Historical Year
2025-2034
Forecast Year
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Potatoes are the primary raw material used in the production of potato chips. As per the FAO, nearly 375 million tonnes of potatoes were produced globally in 2022, with India (56 million tonnes) and China (95,5 million tonnes) being the top producers. The increasing production of potatoes globally is enabling the expanded production of potato chips, meeting the growing demand for convenient snack food options.
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Potato chips are one of the most popular snack foods due to their versatility, convenience, excellent flavour profile, and extended shelf stability. Reportedly, potato chips account for nearly 85% of the India market for salty snack food. This high market share is expected to encourage manufacturers in the potato chips market to innovate with new packaging formats, flavours, and product variations.
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With the growing trend of clean labelling, there is a rising demand for potato chips made with transparent sourcing and minimal ingredients and free from artificial colours, additives, and preservatives. For instance, Christie’s Chips are renowned for being clean-label, vegan-friendly non-GMO, cholesterol-free, and gluten-free.
Competitive Landscape
Key potato chips market players are focusing on flavour and format innovations to meet evolving customer preferences. Potato chips companies are also adopting sustainable packaging solutions and sourcing potatoes from organic and eco-friendly farms to capitalise on the growing environmental consciousness among customers.
Key Industry Players
Utz Brands, Inc.
Utz Brands, Inc., headquartered in Pennsylvania, United States, is a leading manufacturer of diverse savoury snacks. Founded in 1921, the company’s popular brands include On The Border® Chips & Dips, Boulder Canyon®, Zapp’s®, and Utz®, among others. Its products are distributed across the US through mass merchandisers, grocery, convenience, club, and drug channels.
The Lorenz Bahlsen Snack-World GmbH & Co KG
The Lorenz Bahlsen Snack-World GmbH & Co KG, headquartered in Neu-Isenburg, Germany, is one of the leading European snack companies. Its product portfolio includes pretzel sticks, chips, flips, and nuts. Some of its leading brands include Curly, Crunchips, Saltletts, NicNac’s or Saltletts.
Campbell Soup Company
Campbell Soup Company, headquartered in New Jersey, United States, and founded in 1869, is a leading producer of soups and canned food products. Some of its leading brands include Cape Cod, Campbell’s, Goldfish, Prego, Snyder’s of Hanover, Michael Angelo’s, noosa, Pace, and Pacific Foods. In FY 2024, the company generated net sales of USD 9.6 billion.
Burts Snacks Limited
Burts Snacks Limited, based in London, England, and founded in 1999, is one of the independent premium hand-cooked snacking companies in the United Kingdom. The company uses Red Tractor-approved potatoes from local growers in Cornwall and Denver. Some of its best seller flavours include Sea Salt & Malt Vinegar, Lightly Sea Salted, and Mature Cheddar & Onion potato chips.
Other key players in the potato chips market include Kellogg Company, PepsiCo, Inc., Herr Foods Inc., and Calbee, Inc.
Potato Chips Market Report Snapshots
*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
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Key Questions Answered in the Report
In 2024, the market reached an approximate value of USD 39.58 Billion.
The market is assessed to grow at a CAGR of 4.20% between 2025 and 2034.
The market is estimated to witness healthy growth in the forecast period of 2025-2034 to reach a value of around USD 59.72 Billion by 2034.
The major drivers include Increasing demand for healthy snack options and innovation in flavours of potato chips.
The key trends include technological advancement in processing equipment and the rising popularity of vegan or plant-based snacks.
By product type, the market is divided into baked and fried.
Based on distribution channel, the market is segmented into supermarkets/hypermarkets, convenience stores, speciality food stores, online stores, and others.
The competitive landscape consists of Kellogg Company, PepsiCo, Inc., Utz Brands, Inc., The Lorenz Bahlsen Snack-World GmbH & Co KG, Campbell Soup Company, Burts Snacks Limited, Herr Foods Inc., and Calbee, Inc., among others.
The market is broken down into North America, Europe, Asia Pacific, Latin America, the Middle East, and Africa.
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