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Report Overview
The global potato chips market reached a value of nearly USD 39.58 Billion in 2024. The market is assessed to grow at a CAGR of 4.20% during the forecast period of 2025-2034 to attain a value of around USD 59.72 Billion by 2034. The market is being driven by the growing consumption of snacks, the rising demand for clean-labelled and healthy snack foods, the surging focus on sustainability, flavour innovations, and the robust growth of the e-commerce sector.
2024
Base Year
2018-2024
Historical Year
2025-2034
Forecast Year
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Potatoes are the primary raw material used in the production of potato chips. As per the FAO, nearly 375 million tonnes of potatoes were produced globally in 2022, with India (56 million tonnes) and China (95,5 million tonnes) being the top producers. The increasing production of potatoes globally is enabling the expanded production of potato chips, meeting the growing demand for convenient snack food options.
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Potato chips are one of the most popular snack foods due to their versatility, convenience, excellent flavour profile, and extended shelf stability. Reportedly, potato chips account for nearly 85% of the India market for salty snack food. This high market share is expected to encourage manufacturers in the potato chips market to innovate with new packaging formats, flavours, and product variations.
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With the growing trend of clean labelling, there is a rising demand for potato chips made with transparent sourcing and minimal ingredients and free from artificial colours, additives, and preservatives. For instance, Christie’s Chips are renowned for being clean-label, vegan-friendly non-GMO, cholesterol-free, and gluten-free.
Compound Annual Growth Rate
Value in USD Billion
4.2%
2025-2034
Potato Chips Market Outlook
*this image is indicative*
Global Potato Chips Market Growth
Consumers are increasingly becoming more health conscious, leading to a surge in the demand for better-for-you snacks, including potato chips. Hence, manufacturers are developing chips with higher protein and fibre content, made from ingredients such as quinoa, chickpeas, and lentils, among others.
The robust growth of the e-commerce sector is driving the potato chips demand growth. E-commerce platforms offer round-the-clock availability of potato chips and boast a wide selection of potato chip flavours and brands, including gourmet, limited-edition, and international varieties. Online platforms also enable brands to customise their offering based on regional preferences as well as provide detailed product descriptions, ingredient transparency, and nutritional information, enabling customers to make informed decisions.
Figure: Key Potato Producing Region Globally (MMT), 2022
Advancements in packaging technology are increasing the potato chips market value. Key players are developing resealable packs, single-serve packs, and materials engineered to optimise the freshness, convenience, and packaging sustainability of potato chips. In addition, resealable packs assist in retaining the quality of the product, thus appealing to the market segment that appreciates fresh flavours.
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USD 1099
If you choose to purchase the full report at a later stage, the amount already paid will be adjusted, and you will only need to pay the remaining balance.
Purchase the Regional Overview for
USD 1099
If you choose to purchase the full report at a later stage, the amount already paid will be adjusted, and you will only need to pay the remaining balance.
Purchase the Regional Overview for
USD 1099
If you choose to purchase the full report at a later stage, the amount already paid will be adjusted, and you will only need to pay the remaining balance.
Key Trends and Recent Developments
Increasing consumption of snacks; growing trend of health and wellness; rising focus on sustainability; and flavour innovations are favouring the potato chips market expansion.
Increasing consumption of snacks
Reportedly, over 90% of Americans eat one to three snacks per day. Potato chips are considered a quintessential snack food due to their convenience, long shelf life, ease of availability in diverse distribution channels, and excellent flavour profiles. The availability of potato chips in different flavours, ranging from classic salt to exotic flavours, also fuels their popularity as a preferred snack food.
Growing trend of health and wellness
The growing focus on health and wellness among consumers is surging the demand for air-popped or baked potato chips made with fewer preservatives, natural ingredients, and no artificial colours or flavours. Brands are also increasingly utilising non-GMO, high-quality, and organic potatoes to appeal to health-conscious consumers.
Rising focus on sustainability
With the increasing environmental consciousness, potato chip manufacturers are sourcing potatoes from farms which are adopting organic and sustainable agricultural practices and implementing water-efficient irrigation techniques. They are also utilising sustainable packaging solutions, such as recyclable, compostable, and biodegradable materials, to reduce plastic waste and lower the use of single-use plastics.
Innovations in flavours
The growing consumer demand for bold and innovative flavours is driving the potato chips market development. Manufacturers of potato chips are combining fusion flavours such as sriracha and honey and sweet chilli and lime to create a novel and bold snacking experience. They are also introducing flavours inspired by ethnic and regional cuisines such as wasabi, tandoori masala, and spicy kimchi, among others, to cater to diverse customer tastes.
Global Potato Chips Market Trends
Rising concerns regarding excessive sodium intake among customers due to the increasing prevalence of cardiovascular issues and hypertension are creating lucrative potato chips market opportunities. Brands are developing potato chips with reduced sodium content and using natural flavouring alternatives such as spices, herbs, and vinegar to enhance their taste. Besides, the growing popularity of gluten-free diets and the increasing prevalence of food allergies among customers are boosting the demand for allergen and gluten-free potato chips.
Key players in the market are investing in energy-efficient production processes, such as the use of renewable energy sources such as wind or solar, to optimise energy consumption. They are also focusing on minimising waste during the manufacturing process by reusing potato skins, peels, and other-by products in animal feed and compost, among others.
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Global Potato Chips Industry Segmentation
The EMR’s report titled “Global Potato Chips Market Report and Forecast 2025-2034” offers a detailed analysis of the market based on the following segments:
Market Breakup by Product Type
- Baked
- Fried
Market Breakup by Flavour
- Plain/Salted
- Flavored
Market Breakup by Distribution Channel
- Supermarkets/Hypermarkets
- Convenience Stores
- Speciality Food Stores
- Online Stores
- Others
Market Breakup by Region
- North America
- Europe
- Asia Pacific
- Latin America
- Middle East and Africa
Global Potato Chips Market Share
As per the potato chips market analysis, baked potato chips have 14% fewer calories, 50% less fat and 67% less saturated fat than traditional potato chips. Such chips are witnessing high demand in regions such as North America and Europe. Leading market players such as Pepsico, Parle, and Alaska Chip Company, Inc. are capitalising on this trend to gain a competitive edge in the market. Meanwhile, fried potato chips are the widely adopted chips category due to their wide availability and affordability. The rising popularity of snack foods, a rise in population, and improving living standards aid the demand for snacks, including fried potato wafers.
Based on flavour, plain/salted chips dominate the growth of the potato chips market as these are mostly served with fast food items such as burgers and sandwiches. Conversely, flavoured potato chips made from spices and added flavourings are widely popular as an indulgent snack across the globe.
Competitive Landscape
Key potato chips market players are focusing on flavour and format innovations to meet evolving customer preferences. Potato chips companies are also adopting sustainable packaging solutions and sourcing potatoes from organic and eco-friendly farms to capitalise on the growing environmental consciousness among customers.
Utz Brands, Inc.
Utz Brands, Inc., headquartered in Pennsylvania, United States, is a leading manufacturer of diverse savoury snacks. Founded in 1921, the company’s popular brands include On The Border® Chips & Dips, Boulder Canyon®, Zapp’s®, and Utz®, among others. Its products are distributed across the US through mass merchandisers, grocery, convenience, club, and drug channels.
The Lorenz Bahlsen Snack-World GmbH & Co KG
The Lorenz Bahlsen Snack-World GmbH & Co KG, headquartered in Neu-Isenburg, Germany, is one of the leading European snack companies. Its product portfolio includes pretzel sticks, chips, flips, and nuts. Some of its leading brands include Curly, Crunchips, Saltletts, NicNac’s or Saltletts.
Campbell Soup Company
Campbell Soup Company, headquartered in New Jersey, United States, and founded in 1869, is a leading producer of soups and canned food products. Some of its leading brands include Cape Cod, Campbell’s, Goldfish, Prego, Snyder’s of Hanover, Michael Angelo’s, noosa, Pace, and Pacific Foods. In FY 2024, the company generated net sales of USD 9.6 billion.
Burts Snacks Limited
Burts Snacks Limited, based in London, England, and founded in 1999, is one of the independent premium hand-cooked snacking companies in the United Kingdom. The company uses Red Tractor-approved potatoes from local growers in Cornwall and Denver. Some of its best seller flavours include Sea Salt & Malt Vinegar, Lightly Sea Salted, and Mature Cheddar & Onion potato chips.
*Please note that this is only a partial list; the complete list of key players is available in the full report. Additionally, the list of key players can be customized to better suit your needs.*
Other key players in the potato chips market include Kellogg Company, PepsiCo, Inc., Herr Foods Inc., and Calbee, Inc.
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Potato Chips Market Report Snapshots
*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
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Key Questions Answered in the Report
In 2024, the market reached an approximate value of USD 39.58 Billion.
The market is assessed to grow at a CAGR of 4.20% between 2025 and 2034.
The market is estimated to witness healthy growth in the forecast period of 2025-2034 to reach a value of around USD 59.72 Billion by 2034.
The major drivers include Increasing demand for healthy snack options and innovation in flavours of potato chips.
The key trends include technological advancement in processing equipment and the rising popularity of vegan or plant-based snacks.
By product type, the market is divided into baked and fried.
Based on distribution channel, the market is segmented into supermarkets/hypermarkets, convenience stores, speciality food stores, online stores, and others.
The competitive landscape consists of Kellogg Company, PepsiCo, Inc., Utz Brands, Inc., The Lorenz Bahlsen Snack-World GmbH & Co KG, Campbell Soup Company, Burts Snacks Limited, Herr Foods Inc., and Calbee, Inc., among others.
The market is broken down into North America, Europe, Asia Pacific, Latin America, the Middle East, and Africa.
Report Summary
Explore our key highlights of the report and gain a concise overview of key findings, trends, and actionable insights that will empower your strategic decisions.
| REPORT FEATURES | DETAILS |
| Base Year | 2024 |
| Historical Period | 2018-2024 |
| Forecast Period | 2025-2034 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
|
| Breakup by Product Type |
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| Breakup by Flavour |
|
| Breakup by Distribution Channel |
|
| Breakup by Region |
|
| Market Dynamics |
|
| Competitive Landscape |
|
| Companies Covered |
|
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