Global Portable Blenders Market Report and Forecast 2024-2032

Global Portable Blenders Market Outlook

The global portable blenders market size reached a value of more than USD 174.34 million in 2023. The market is expected to grow at a CAGR of 7.40% between 2024 and 2032, reaching a value of USD 331.47 million by 2032.

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Key Trends in the Market

A portable blender, commonly known as personal blender or hand blender, is a handheld compact electric appliance that is designed to be used for grinding or blending food with the help of a protected blade capable of being submerged in the food being processed. They are used for mixing, grinding, blending, and whipping food to prepare smoothies and other shakes, cream soups, baby food purees, sauces, bulletproof coffee, and salad dressings, among others. 

• Growing awareness regarding intake of healthy diet among consumers is resulting in an increasing popularity of healthy drinks and meals and thereby increasing adoption of portable blenders by consumers all across the globe. Moreover, shifting food preferences of individuals has further helped in the portable blenders market growth.

• Changing lifestyle patterns have become a growing trend leading to a rise in demand for portable kitchen appliances including portable blenders, especially from the consumers residing in urban areas. Large working populations prefer effortless and less time consuming methods to prepare meals and the solution resides in the portable kitchen appliances.

• Increasing prevalence of dental issues and stomach concerns are bolstering the demand for soft and easy to digest foods, which is among the key portable blenders market trends. Portable blenders are useful for the preparation of liquified and soft meals such as soups, increasing their demand among such consumers.

Market Analysis

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Based on material, the market is segmented into plastic, glass, and steel. On the basis of distribution channel, the market is divided into hypermarkets and supermarkets, convenience stores, and online, among others. The regional markets for portable blenders can be divided into North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa. 

The comprehensive EMR report provides an in-depth assessment of the market based on the Porter's five forces model along with giving a SWOT analysis. The report gives a detailed analysis of the following key players in the global portable blenders market, covering their competitive landscape and latest developments like mergers, acquisitions, investments, and expansion plans. 

• Sunbeam Products Inc.

• Hamilton Beach Brands Holding Company

• Nutribullet LLC

• BlendJet

• Kacsoo.

• SharkNinja Operating LLC

• HK ULIKE Trade Co., Ltd (PopBabies)

• Bella Housewares

• Others

Market Share by Material

Plastic materials held a significant share in the portable blenders market because blenders made of plastic are lightweight and durable, making them more convenient for consumers, especially for travel purposes. Reduced risk of breaking on falling as the product is made of plastic has made it a popular option for those that take the portable blenders on the go, such as to offices, gyms, or other homes. 

However, with the growing trend of environmental consciousness and low impact living, more people are avoiding usage of plastic, thereby increasing the demand for glass portable blenders. Glass is anticipated to observe a significant growth in the forecast period owing to its improved features including scratch resistance, transparency, recyclability, no impact on food, eco-friendly, and non-food absorbing. 

Market Share by Region

North America accounted for a large portable blender market share owing to increasing bend towards healthy diets and rising demand for nutritious food products. The people in the region seek for quick and easy food preparations that are all also healthy, which is enabled by the use of portable blenders and hence an increasing demand for the product in the region. Popularity of smoothies, green shakes, and salad dressings made with blenders are further increasing the portable blender target market in North America, led by countries such as the United States.

Meanwhile Asia Pacific is expected to observe a significant growth in the portable blenders market in the upcoming years owing to rising purchasing power of the consumers, availability of affordable low-cost portable blenders, and consumer experimentation with new food preparations. 

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Competitive Landscape

Sunbeam Products Inc. is an appliance manufacturing company established in 1897 with headquarters in Florida, United States. It manufactures, produces, and distributes electrical appliances such as panel air conditioners, process water chillers, crane cab air conditioners, hair dryers, blenders, food, mixers, oil chillers, air-to-air heat exchangers, and e-room air conditioners, among others. 

Hamilton Beach Brands Holding Company is a company that specialises in designing, marketing, and distributing branded houseware appliances and small electric household appliances. The company was founded in 1904 and is based in Virginia, United States. They also provide their customers with commercial products for sectors such as fast-food chains, hotels, restaurants, and bars. 

Nutribullet LLC was established in 1970 with headquarters in Los Angeles, California. It is an American company that designs and delivers services and products to integrate the best nutrition possible into the lives of people. They believe that good nutrition is required to transform lives and hence work with the same goal to make nutrition easy, impactful, and simple. 

Other market players include BlendJet, Kacsoo., SharkNinja Operating LLC, HK ULIKE Trade Co., Ltd (PopBabies), and Bella Housewares, among others.

Key Highlights of the Report

Portable Blenders Market Report Snapshots

Portable Blenders Market Size

Portable Blenders Market Share

Portable Blenders Market Analysis

Portable Blenders Companies