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North America accounts for a sizeable share of the global market, owing to the rising demand for go-to snacks in the region. The growing presence of fast-food chains, coupled with the surging popularity of convenient food products among the working population, also offers lucrative market growth opportunities. There is a growing consumer interest in high-protein, low-carb snacks as part of health and wellness trends. Pork jerky fits this profile well, making it a popular choice for individuals following specific dietary plans such as keto, or paleo, or those simply seeking healthier snack options as the lean protein and low-fat content of pork jerky, when made with quality cuts and minimal added sugars, appeal to health-conscious consumers.
Additionally, the pork jerky market in Europe is expected to witness substantial growth in the forecast period, due to growing investment by market players into the development of healthier pork jerky products. European consumers are increasingly concerned about the ethical aspects of meat production, including animal welfare and environmental impact. This has led to a demand for pork jerky made from free-range or organically farmed pigs, as well as products that emphasize natural ingredients and minimal processing.
Pork Jerky Market Regional Analysis
*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
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In 2023, the market reached an approximate value of USD 819.27 million.
The market is projected to grow at a CAGR of 7.2% between 2024 and 2032.
The market is estimated to witness a healthy growth in the forecast period of 2024-2032, reaching a value of around USD 1,543.74 million by 2032.
The major market drivers are the growing popularity of savoury snacks, rising disposable income, and a rise in demand for convenient food products.
The key trends of the market include growing demand for nutritional and healthy snacks among health-conscious consumers, introduction of innovative and unique flavour combinations, rising trend of clean labelling in jerky, and growing popularity of e-commerce.
The major regions in the market are North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.
Different distribution channels are HoReCa (Hotels, Restaurant, and Cafes), independent groceries and retailers, and online, among others.
The major players in the market are Oberto Snacks Inc., Liechtenstein Ospelt Group, The Meat Makers, Big Fork Brands, Runnin Wild Foods, Links Snacks, Inc., Kuivalihakundi, Fragrant Jerky (USA) Singapore-Style Fire-Grilled Jerky, Wild West Jerky LLC, and Divine Bovine Jerky, among others.
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