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Conventional pork jerky accounts for a major share due to its easy accessibility and cost-effective price
Conventional pork jerky occupies a significant portion of the market, due to its extensive availability across the world. Conventional go-to jerky snacks are available in a wide range of flavours and affordable pricing compared to organic pork jerky, which also boosts the growth of the segment. Many consumers are more familiar with conventional pork jerky brands due to their long-standing presence in the market. Traditional preferences and brand loyalty can influence purchasing decisions, favouring conventional over niche products. Moreover, large companies that produce conventional pork jerky often have substantial marketing budgets, allowing them to engage in extensive advertising campaigns and this visibility increases consumer awareness and can drive sales.
Meanwhile, organic pork jerky is expected to gain robust growth in the pork jerky market in the foreseeable future, due to the shift in consumer preference towards natural jerky products that undergo minimal processing and retain their nutritional quality. Organic farming practices are viewed as more environmentally friendly, as they reduce chemical runoff and often use more sustainable farming techniques and consumers concerned about their ecological footprint may prefer organic pork jerky as a way to align their purchasing habits with their environmental values.
Independent groceries and retailers maintain their dominance in the market as they offer a broad range of jerky products and brands
Independent groceries and retailers traditionally hold a significant portion of the pork jerky market for snack foods, including pork jerky. Independent grocery and speciality food stores often offer a variety of jerky products, including local, artisanal, and organic options that might not be available in larger chains. These retailers cater to specific consumer preferences and can provide a platform for niche brands.
In recent years, online sales have surged across various product categories, including food and snacks like pork jerky. The convenience of online shopping, coupled with the ability to easily explore and purchase a wide range of flavours, brands, and product types, makes the online channel highly attractive to consumers. Direct-to-consumer (DTC) models adopted by many jerky brands have also contributed to the growth in online sales. The pandemic accelerated the shift towards online shopping, and this trend is likely to have sustained growth.
Pork Jerky Market Regional Analysis
*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
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In 2023, the market reached an approximate value of USD 819.27 million.
The market is projected to grow at a CAGR of 7.2% between 2024 and 2032.
The market is estimated to witness a healthy growth in the forecast period of 2024-2032, reaching a value of around USD 1,543.74 million by 2032.
The major market drivers are the growing popularity of savoury snacks, rising disposable income, and a rise in demand for convenient food products.
The key trends of the market include growing demand for nutritional and healthy snacks among health-conscious consumers, introduction of innovative and unique flavour combinations, rising trend of clean labelling in jerky, and growing popularity of e-commerce.
The major regions in the market are North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.
Different distribution channels are HoReCa (Hotels, Restaurant, and Cafes), independent groceries and retailers, and online, among others.
The major players in the market are Oberto Snacks Inc., Liechtenstein Ospelt Group, The Meat Makers, Big Fork Brands, Runnin Wild Foods, Links Snacks, Inc., Kuivalihakundi, Fragrant Jerky (USA) Singapore-Style Fire-Grilled Jerky, Wild West Jerky LLC, and Divine Bovine Jerky, among others.
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