Global Poppy Seed Market Growth Analysis - Market Size, Share, Forecast Trends and Outlook Report (2024-2032)

Global Poppy Seed Market Outlook

The global poppy seed market size reached approximately USD 223.17 million in 2023. The market is projected to grow at a CAGR of 3.40% between 2024 and 2032, reaching a value of around USD 300.65 million by 2032.

Key Takeaways

• Countries like Turkey, the Czech Republic, and Spain are major producers and exporters.

• Poppy seeds are a good source of dietary fibre, minerals (such as calcium, magnesium, and iron), and healthy fats.

• There is a growing demand for organic and non-GMO poppy seeds as consumers seek cleaner and natural food products.

Poppy seeds have a nutty, palatable flavour and are made from the dried fruits of the poppy plant. The seeds are used in cooking and are considered to be healthy as they contain large amounts of minerals such as manganese, thiamine, phosphorus, folate, magnesium, and zinc. Common uses for poppy seeds include salad dressings, condiments, and oils. Apart from the food sector, poppy seeds are also used in personal care products in the form of poppy seed oil for their moisturising  and anti-ageing properties.

The rapidly rising demand for poppy seeds in baking is one of the key factors driving the global poppy seed market growth. In recent years, the demand for poppy seeds has been significantly impacted by the rising popularity of poppy-flavoured baked goods. The market has grown as a result of the widespread usage of poppy seeds as a garnish on bagels, puddings, pies, and tarts in countries like the United States, the United Kingdom, Hungary, and France.

Based on the market history, poppy seed oil is preferred by consumers who are concerned about their health because it has a number of health benefits. A few health advantages of poppy seeds include helping provide relief from stress and anxiety as well as improvements in the condition of the bones and muscles. Accordingly, the demand is anticipated to increase due to the positive effects on health associated with consuming poppy seeds throughout the forecast period.

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Key Trends and Developments

Usage as herbal supplements; the rise of snacking culture; plant-based diets and ethical and sustainable sourcing are the major trends impacting the poppy seed market development

April, 2024

Cognizant, a leading IT services and consulting company, signing a global infrastructure agreement with McCormick & Company, a global provider of poppy seeds, indicates a strategic partnership between the two companies.

January, 2024

Saco Foods, LLC, a company specialising in food ingredients, announced its acquisition of Solo Foods, LLC, from Sokol & Company, a custom food ingredient manufacturer based in Chicago.

December, 2023

Olam Agri, a poppy seed provider, announced that it has joined two new global initiatives aimed at enhancing the sustainability of agriculture.

Usage as herbal supplements

Due to growing customer confidence in herbal supplements, the market for herbal and botanical supplements has recently witnessed growth.

Rise of snacking culture

Poppy seeds are being increasingly incorporated into various snack products, including energy bars, granola bars, and trail mixes.

Flavour innovation in poppy seed market

Food manufacturers are experimenting with poppy seeds in new and innovative ways, using them in combination with other flavours and ingredients to create unique taste profiles.

Demand for plant-based diets

Poppy seeds, being rich in essential minerals and a good source of plant-based protein, are gaining popularity in vegetarian and vegan diets.

Ethical and sustainable sourcing

There is a rising focus on fair trade practices, sustainable agriculture, and traceability in the poppy seed supply chain.

Poppy Seed Market Trends

There is a trend of incorporating poppy seeds into various snack products such as energy bars, granola bars, and trail mixes. Poppy seeds are rich in essential nutrients like calcium, magnesium, iron, and dietary fibre and they also contain linoleic acid, an omega-6 fatty acid that is beneficial for heart health. Incorporating poppy seeds into snack products enhances their nutritional profile, making them more appealing to health-conscious consumers.

Market players are establishing strategic partnerships to strengthen their position in the poppy seed market. Saco Foods, LLC, announced its acquisition of Solo Foods, LLC, from Sokol and Company, a custom food ingredient manufacturer based in Chicago. This acquisition represents a strategic move by Saco Foods to expand its portfolio and market presence in the food sector.

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Market Segmentation

“Poppy Seed Market Report and Forecast 2024-2032” offers a detailed analysis of the market based on the following segments:

Market Breakup by Form

• Powder

• Oil

• Dried Seeds

Market Breakup by Application

• Personal Care

• Food

• Others

Market Breakup by Sales Channel

• Direct Channel

• Indirect Channel

Market Breakup by Region

• North America

• Europe

• Asia Pacific

• Latin America

• Middle East and Africa

The food sector maintains its dominance in the market as poppy seeds are a common ingredient in bakery and confectionery products

During the forecast period, food applications are predicted to increase rapidly in the poppy seed market. The food segment includes applications in baked goods, sauces, and condiments. Consumers who are concerned about their health prefer poppy seeds since they are rich in iron and phosphorous, which are minerals necessary for the upkeep of muscles and bones. Linoleic acid, an omega-6 fatty acid, is another well-known component of poppy seeds and is present in significant amounts. Poppy seeds are also rich in copper and iron, which enhance the production of red blood cells and aid in the prevention of anaemia and other blood-related disorders.

Poppy seeds are anticipated to gain sizeable growth in the personal care sector in the poppy seed market, primarily in skincare and cosmetic products. Poppy seed oil, extracted from the seeds, is rich in linoleic acid, which is beneficial for skin health. It is used in moisturisers, serums, and other skincare products for its hydrating and anti-inflammatory properties. Moreover, the demand for natural and organic personal care products is driving the demand for poppy seeds in this segment.

Indirect sales channels account for a major poppy seed market share as poppy seeds are often sold in smaller quantities to a wide range of consumers

Indirect channel occupies a substantial share of the market. The indirect sales channel includes supermarkets and hypermarkets, speciality shops, modern trade, online retail, and other retail formats whereas sourcing from manufacturers accounts for direct sales channels. With the growing usage of poppy seeds in the form of oils and dried seeds by direct consumers, the market share held by indirect sales is expected to witness significant sales.

Direct sales channels are more commonly used by food product manufacturers as they can buy poppy seeds in bulk and use them for large-scale production. Staple products such as poppy seed bagels are increasing the demand for poppy seeds from direct sales channels.

Competitive Landscape

The market players are increasing their collaboration and research and development activities to gain a competitive edge in the poppy seed market

Sokol and Company, founded in 1895, focuses on food manufacturing quality, improved product development, and rigorous protocols for raw material review for good quality end results.

Bob’s Red Mill Natural Foods, headquartered in Oregon, the United States produces more than 400 goods which include a comprehensive line of certified gluten-free products and selection of certified organic products.

Frontier Natural Products Co-op., with its headquarters in Norway is a company that specialises in natural and organic goods and is a top provider of organic spices and herbs.

Bio Nutrition Inc. is a nutritional supplement company that focuses on manufacturing and distributing a wide range of natural health products.

Other players in the poppy seed market report include Olivenation LLC, Unifood cz s.r.o., and Woodland Foods, among others.

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Poppy Seed Market Analysis by Region

Europe is a significant region in the market due to the presence of a strong production base, particularly in countries such as the Czech Republic. Direct consumption of these seeds in Europe is driven by the expansion of gourmet cuisine and the growing health and wellness trend. Consumers are also increasingly looking for protein substitutes, which opens up opportunities for fresh businesses and innovative products. Cuisines in Europe encourage the use of poppy seeds, thereby aiding the growth of the poppy seed market. For example, nearly all of the Czech cuisine, including cakes, noodles, and dumplings, contains poppy seeds.

The demand for poppy seeds in North America is expected to grow at a sizeable rate in the coming years. With an increasing focus on health and wellness, consumers in North America are seeking nutrient-rich foods and poppy seeds are a good source of dietary fibre, minerals, and healthy fats, which makes them appealing to health-conscious consumers.

Key Highlights of the Report