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Report Overview
The global point of sale materials (PoSM) market reached a value of almost USD 35.19 Billion in 2024. The market is further expected to grow at a CAGR of 5.60% between 2025 and 2034 to reach a value of nearly USD 60.68 Billion by 2034.
2024
Base Year
2018-2024
Historical Year
2025-2034
Forecast Year
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Printed marketing materials require 21% less cognitive effort to process, highlighting the effectiveness of printed PoSM. 56% of consumers trust print marketing the most among all marketing types, underlining the significance of PoSM in brand visibility.
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82% of purchase decisions are made in-store, emphasising the critical role of PoSM in the final stage of the buying process.
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As per industry reports, 68% of consumers say they have made an unplanned purchase due to an effective in-store display or promotion.
Point of Sale Materials (PoSM) Market Analysis by Region
North America holds a significant market share due to rapidly growing retail sector and high presence of major players
North America is the leading market for point of sale materials (PoSM). The market in the region is being driven by the high presence of global and local players. The growing adoption of a wide range of PoSMs, fuelled by the growing investments of the manufacturers in effective product marketing in the region is expected to further aid the point of sale materials (PoSM) market growth. The market is also being aided by the growing demand from the consumer-packaged goods (CPG) industries.
The Asia Pacific region is poised to witness high growth driven by expanding retail store networks and increasing investments in effective marketing solutions. Countries like China, a manufacturing hub for consumer goods, electronics, and plastics, play a pivotal role in the PoSM market in the region. The point of sale materials (PoSM) market share of Asia Pacific is expected to grow at a significant rate, fueled by rapid industrialisation, ongoing construction projects, and region's focus on technological advancements.
Point of Sale Materials (PoSM) Market Report Snapshots
Point of Sale Materials (PoSM) Market Size
Point of Sale Materials (PoSM) Market Growth
Point of Sale Materials (PoSM) Market Trends
Point of Sale Materials (PoSM) Market Share
Point of Sale Materials (PoSM) Companies
Point of Sale Materials (PoSM) Market Regional Analysis
*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
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Key Questions Answered in the Report
In 2024, the point of sale materials (PoSM) market reached an approximate value of USD 35.19 Billion.
The market is expected to grow at a CAGR of 5.60% between 2025 and 2034.
The market is estimated to witness a healthy growth in the forecast period of 2025-2034 to reach about USD 60.68 Billion by 2034.
The major drivers of the market include the rising demand for PoSM from the FMCG, food and beverage, and retail sectors, utilisation of analytics to enhance sales, and demand for customisable and affordable PoSM solutions.
Key trends aiding market expansion include the growing adoption of 3D point of sale materials (PoSM) display in various end-use sectors, shift towards eco-friendly packaging and integration of digital solutions.
Regions considered in the market are North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.
The various types of point of sale materials (PoSM) in the market are soft PoSM and hard PoSM.
The major applications of point of sale materials (PoSM) in the market include FMCG, food and beverage, retail, and pharmaceutical, among others.
Key players in the market are RTC Europe Ltd., Trion Industries, Inc., Amitoje India, INDEVCO Group (Eastern Company), Tokinomo Marketing S.R.L., NEC Corporation, HH Global Group, Priority Software Ltd., Drukkerij VAN AS B.V., and Simpson Group, among others.
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