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Report Overview
2023
Base Year
2018-2023
Historical Year
2024-2032
Forecast Year
Global Point of Sale Materials (PoSM) Market Size
The global point of sale materials (PoSM) market reached a value of almost USD 35.19 billion in 2023. The market is further expected to grow at a CAGR of 5.6% between 2024 and 2032 to reach a value of nearly USD 57.39 billion by 2032.
Point of Sale Materials (PoSM) Market Outlook
- Printed marketing materials require 21% less cognitive effort to process, highlighting the effectiveness of printed PoSM. 56% of consumers trust print marketing the most among all marketing types, underlining the significance of PoSM in brand visibility.
- 82% of purchase decisions are made in-store, emphasising the critical role of PoSM in the final stage of the buying process.
- As per industry reports, 68% of consumers say they have made an unplanned purchase due to an effective in-store display or promotion.
- 79% of shoppers say they are more likely to make a purchase if the PoSM includes a promotion or discount.
Point of Sale Materials (PoSM) Market Report Snapshots
Point of Sale Materials (PoSM) Market Size
Point of Sale Materials (PoSM) Market Growth
Point of Sale Materials (PoSM) Market Trends
Point of Sale Materials (PoSM) Market Share
Point of Sale Materials (PoSM) Companies
Point of Sale Materials (PoSM) Market Regional Analysis
*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
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Key Questions Answered in the Report
In 2023, the global point of sale materials (PoSM) market attained a value of nearly USD 35.19 billion.
The market is projected to grow at a CAGR of 5.6% between 2024 and 2032.
The market is estimated to witness a healthy growth in the forecast period of 2024-2032 to reach about USD 57.39 billion by 2032.
The major market drivers include the rising demand for PoSM from the FMCG, food and beverage, and retail sectors and the growing adoption of point of sale (PoS) display in retail store formats.
The key trends guiding the market include technological advancements and innovations and the growing adoption of 3D point of sale materials (PoSM) display in various end-use sectors.
The major regions in the market are North America, Latin America, the Middle East and Africa, Europe, and the Asia Pacific.
The various types of point of sale materials (PoSM) in the market are soft PoSM and hard PoSM.
The major end uses of point of sale materials (PoSM) in the market include FMCG, food and beverage, retail, and pharmaceutical, among others.
The major players in the market are HH Global, Exceptional 3D, Inc., Simpson Group, RTC Industries, Inc., Trion Industries, Inc., Priority, Inc., Drukkerij VAN AS B.V., and Amitoje India, among others.
In 2023, the point of sale materials (PoSM) market reached an approximate value of USD 35.19 billion.
The market is expected to grow at a CAGR of 5.6% between 2024 and 2032.
The market is estimated to witness a healthy growth in the forecast period of 2024-2032 to USD 57.39 billion by 2032.
The major drivers of the market include the rising demand for PoSM from the FMCG, food and beverage, and retail sectors, utilisation of analytics to enhance sales, and demand for customisable and affordable PoSM solutions.
Key trends aiding market expansion include the growing adoption of 3D point of sale materials (PoSM) display in various end-use sectors, shift towards eco-friendly packaging and integration of digital solutions.
Regions considered in the market are North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.
The various types of point of sale materials (PoSM) in the market are soft PoSM and hard PoSM.
The major applications of point of sale materials (PoSM) in the market include FMCG, food and beverage, retail, and pharmaceutical, among others.
Key players in the market are RTC Europe Ltd., Trion Industries, Inc., Amitoje India, INDEVCO Group (Eastern Company), Tokinomo Marketing S.R.L., NEC Corporation, HH Global Group, Priority Software Ltd., Drukkerij VAN AS B.V., and Simpson Group, among others.
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