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Report Overview
The global point of sale materials (PoSM) market reached a value of almost USD 35.19 Billion in 2024. The market is further expected to grow at a CAGR of 5.60% between 2025 and 2034 to reach a value of nearly USD 60.68 Billion by 2034.
2024
Base Year
2018-2024
Historical Year
2025-2034
Forecast Year
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Printed marketing materials require 21% less cognitive effort to process, highlighting the effectiveness of printed PoSM. 56% of consumers trust print marketing the most among all marketing types, underlining the significance of PoSM in brand visibility.
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82% of purchase decisions are made in-store, emphasising the critical role of PoSM in the final stage of the buying process.
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As per industry reports, 68% of consumers say they have made an unplanned purchase due to an effective in-store display or promotion.
Point of Sale Materials (PoSM) Market Growth
Point of sale materials (PoSM) are the advertising materials used to convey product information to the consumers at the point of sale. Many types of point-of-sale materials are available in the market, which companies use for advertising campaigns in an endeavour to enhance their product sales and revenue.
The market drivers include the increasing demand for cashless transactions, the necessity for efficient sales and inventory tracking, and the utilisation of analytics to enhance sales strategies across various industries such as retail, restaurants, hospitality, drug stores, and automotive shops.
The demand for customisable and affordable PoSM solutions compatible with various hardware and operating systems is a significant factor driving point of sale materials (PoSM) market development, enabling businesses to cater to a wide consumer base efficiently. Moreover, the rising need for advanced features like employee management analytics, inventory tracking, and customer data management is also propelling the adoption of PoSM solutions.
Point of Sale Materials (PoSM) Market Report Snapshots
Point of Sale Materials (PoSM) Market Size
Point of Sale Materials (PoSM) Market Growth
Point of Sale Materials (PoSM) Market Trends
Point of Sale Materials (PoSM) Market Share
Point of Sale Materials (PoSM) Companies
Point of Sale Materials (PoSM) Market Regional Analysis
*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
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Key Questions Answered in the Report
In 2024, the point of sale materials (PoSM) market reached an approximate value of USD 35.19 Billion.
The market is expected to grow at a CAGR of 5.60% between 2025 and 2034.
The market is estimated to witness a healthy growth in the forecast period of 2025-2034 to reach about USD 60.68 Billion by 2034.
The major drivers of the market include the rising demand for PoSM from the FMCG, food and beverage, and retail sectors, utilisation of analytics to enhance sales, and demand for customisable and affordable PoSM solutions.
Key trends aiding market expansion include the growing adoption of 3D point of sale materials (PoSM) display in various end-use sectors, shift towards eco-friendly packaging and integration of digital solutions.
Regions considered in the market are North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.
The various types of point of sale materials (PoSM) in the market are soft PoSM and hard PoSM.
The major applications of point of sale materials (PoSM) in the market include FMCG, food and beverage, retail, and pharmaceutical, among others.
Key players in the market are RTC Europe Ltd., Trion Industries, Inc., Amitoje India, INDEVCO Group (Eastern Company), Tokinomo Marketing S.R.L., NEC Corporation, HH Global Group, Priority Software Ltd., Drukkerij VAN AS B.V., and Simpson Group, among others.
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