The global point of sale materials (PoSM) market was valued at USD 37.16 Billion in 2025. The market is expected to grow at a CAGR of 5.60% during the forecast period of 2026-2035 to reach a value of USD 64.08 Billion by 2035. Expanding adoption of IoT-powered shelf talkers and motion-based displays is driving measurable sales lifts for FMCG brands, transforming traditional PoSM into a data-rich engagement platform inside physical retail stores.
The market is being reshaped by both digital integration and sustainability, making it far more than just a tool for visibility. One of the strongest driving factors is the accelerating adoption of digital and smart display units, supported by investments from global retailers to create personalized in-store journeys. For instance, in June 2024, Walmart announced electronic shelf labels (ESLs) for over 2300 stores by 2026, which reflects a broader shift. The ability to combine immersive visuals with real-time shopper data is fast becoming a trend in the point of sale materials (PoSM) market.
Government policies are also playing a direct role. The European Union’s 2024 directive on sustainable packaging has pushed retailers to adopt eco-friendly substrates in display materials, while India under “Invest India” has supported the expansion of hypermarkets using eco-designed PoSM systems. Additionally, China’s position as the largest PoSM manufacturer is bolstered by state-backed incentives for digital manufacturing hubs, which are supplying affordable yet innovative display solutions across the world.
As consumer behavior continues to tilt toward omnichannel experiences, brands in FMCG, pharmaceuticals, and beverages are intensifying PoSM investments. As per the point of sale materials (PoSM) market analysis, over 80% of consumer purchase decisions are still made in-store, underlining why impactful materials remain critical in the digital-first world. Taken together, these factors make PoSM an irreplaceable enabler of shopper conversion, sustainability goals, and brand equity across the global retail sector.
Base Year
Historical Period
Forecast Period
Compound Annual Growth Rate
5.6%
Value in USD Billion
2026-2035
*this image is indicative*
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The integration of digital technologies into PoSM has transformed passive displays into interactive communication channels. Smart displays with IoT sensors, QR-enabled kiosks, and robotic shelf talkers like Tokinomo’s platform are redefining in-store engagement. By combining movement, sound, and targeted promotions, these units can raise conversion rates to a significant extent.
Governments in developed markets are supporting this digital shift with subsidies for smart retail adoption, while emerging economies are adopting such tools in malls and hypermarkets to capture rising consumer spending, boosting growth in the point of sale materials (PoSM) market. Digital PoSM is fast becoming the gold standard for high-impact retail campaigns.
Eco-consciousness has become a decisive factor in PoSM development. A growing wave of retailers are turning to recyclable cardboard, biodegradable plastics, and reconfigurable modular units. Amitoje India, for example, offers foldable eco-displays, reducing landfill waste, reshaping the point of sale materials (PoSM) market dynamics.
In Europe, the Green Deal policy is accelerating the adoption of sustainable substrates, with retail chains adopting biodegradable PoSM to align with consumer expectations and comply with legislation.
Customization is rapidly emerging as a differentiator in crowded retail spaces. Brands are increasingly leveraging analytics to tailor PoSM layouts for specific demographics, locations, and even times of day. In 2024, suppliers launched modular PoSM systems that can be instantly reconfigured for local events or seasonal sales.
As per the point of sale materials (PoSM) market analysis, personalized in-store promotions drive 20% higher shopper engagement, validating the economic logic of investment. Governments in Asia Pacific, for example, India’s Smart Cities program, are also pushing retailers to implement localized digital experiences, which has extended to adaptive PoSM rollouts in high-density urban areas.
Experiential marketing is gaining pace as FMCG and beverage companies deploy 3D holograms and immersive displays to capture attention in-store. Firms like HYPERVSN are introducing holographic showcases that create floating product visuals, significantly lifting consumer dwell time.
Early adopters in the beverage industry have reported double-digit increase in sales from such campaigns. Governments are also impacting the point of sale materials (PoSM) market value. For example, South Korea’s Ministry of Trade funds pilot projects in “Smart City Projects,” supporting augmented and holographic displays for local brands.
Retailers are now deploying AI-enabled PoSM analytics platforms to capture and interpret shopper interactions. Large chains in North America have rolled out such systems to measure effectiveness, refine product placement, and maximize ROI.
Reports indicate that real-time PoSM analytics can improve campaign efficiency. In Europe, government-backed programs for digital retail transformation are further enabling adoption.
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The Expert Market Research’s report titled “Global Point of Sale Materials (PoSM) Market Report and Forecast 2026-2035” offers a detailed analysis of the market based on the following segments:
Market Breakup by Type
Key Insight: Both soft and hard PoSM formats are essential pillars of in-store marketing. While soft PoSM maintains dominance in the point of sale materials (PoSM) market dynamics due to affordability and its ability to scale rapidly across campaigns, hard PoSM is capturing momentum by enabling richer shopper experiences through digital and modular innovation. Their growth trajectories show that successful PoSM strategies will increasingly balance agility with innovation, ensuring retailers can respond quickly to trends while also building enduring, tech-enabled brand presence inside stores.
Market Breakup by Application
Key Insight: Applications of PoSM span across retail, food and beverage, FMCG, pharmaceuticals, and other industries, each driven by sector-specific priorities. Retail leads in investment for large-scale campaigns, while the food and beverage sector accelerates adoption through frequent launches. FMCG brands continue to innovate around impulse-driven purchases, while pharmaceutical firms utilize PoSM for patient education and over-the-counter promotions.
Market Breakup by Region
Key Insight: Regional dynamics of the point of sale materials (PoSM) market highlight a dual structure of maturity and growth. North America maintains leadership through innovation and sustainability-driven deployments, while Europe emphasizes eco-friendly practices shaped by regulation. Asia Pacific, however, is cementing its status as the fastest-expanding region due to retail modernization and consumer lifestyle shifts. Latin America and the Middle East & Africa are gradually building momentum as retail infrastructure expands, opening opportunities for global brands to enter new markets.
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By type, soft PoSM retains the largest market share due to affordability and agility
Soft PoSM, including posters, banners, and shelf talkers, continues to dominate the market as the most widely deployed format due to its cost-efficiency and speed of production. Retailers across FMCG and pharmaceuticals rely on these assets for seasonal promotions and quick campaigns that require localized messaging. The flexibility of soft PoSM is particularly important in markets like Asia Pacific, where retailers frequently adapt to festivals and local shopping events.
Hard PoSM, covering digital kiosks, display racks, and 3D units, experience fast-paced growth in the point of sale materials (PoSM) market, as retailers prioritize immersive, tech-driven consumer experiences. Global adoption is accelerating due to innovations like motion-activated kiosks, QR-driven sampling units, and holographic endcaps. In Europe, retailers are integrating recyclable hard PoSM that can be reconfigured across campaigns, addressing sustainability targets while ensuring cost optimization.
Retail applications capture significant share of the market due to shopper conversion focus
Retail remains the dominant application boosting point of sale (PoSM) demand, reflecting its critical role in driving last-mile purchase decisions. Supermarkets and hypermarkets continue to deploy an extensive mix of shelf talkers, modular units, and digital signage to capture shoppers' attention. Retailers like Carrefour and Tesco have scaled their use of digital shelf labels and recyclable signage, blending efficiency with sustainability.
As per the point of sale materials (PoSM) market report, the food and beverage sector represents the fastest-growing application, propelled by high product rotation and frequent promotional cycles. Beverage brands, in particular, are embracing digital PoSM and 3D endcaps to differentiate during seasonal campaigns. Coca-Cola’s March 2023 “Real Magic” initiative across Asia leveraged interactive PoSM and motion-activated displays, achieving significant consumer interaction boosts.
North America claims the dominant market position owing to retail maturity
North America leads the global market with strong adoption of digital signage, eco-friendly substrates, and analytics-enabled displays. The region’s mature retail ecosystem, high consumer spending, and advanced marketing infrastructure position it at the forefront of innovation. Government-backed sustainability initiatives, such as the United States Environmental Protection Agency’s recycling targets, are further accelerating adoption of eco-friendly materials.
The point of sale materials (PoSM) market in the Asia Pacific region is powered by rapid retail modernization, rising consumer incomes, and government-led infrastructure programs. China dominates production, supplying innovative yet cost-effective PoSM to both domestic and global markets. India’s organized retail sector, backed by initiatives like “Digital India” and heavy private investments, is adopting smart PoSM systems at scale. Southeast Asia is also emerging as a growth hotspot, with mall expansions driving demand for digital and experiential displays.
The market is intensely competitive and fragmented, with multinational giants, regional innovators, and specialized startups. Suppliers are increasingly focused sustainability, digital innovation, and modular design. Point of sale materials (PoSM) companies investing in recyclable materials are aligning with tightening environmental laws, while those developing interactive digital PoSM are capturing the attention of retailers prioritizing shopper engagement. Opportunities also lie in analytics, as brands now expect real-time performance insights from display investments.
Regional point of sale materials (PoSM) market players, particularly in Asia Pacific, are gaining ground by offering affordable yet innovative solutions tailored to local markets. Partnerships between PoSM providers and retail technology firms are also reshaping the ecosystem, integrating digital signage with AI-driven analytics and loyalty systems.
NEC Corporation was established in 1899 and is headquartered in Tokyo, Japan. The company has built a strong global presence in information technology and integrated solutions, including retail-focused systems. In the PoSM market, NEC caters to brands and retailers by combining digital signage, AI-driven customer analytics, and smart retail solutions that enhance shopper engagement.
HH Global Group was founded in 1991 and is headquartered in Leatherhead, United Kingdom. It specializes in marketing execution and creative production, serving global retail brands with tailored solutions. In the PoSM space, HH Global caters to clients by designing and delivering sustainable display units, in-store communication materials, and digital-physical campaign integrations.
Simpson Group was established in 1912 and is headquartered in the United Kingdom. Known for its expertise in display print and in-store marketing materials, Simpson Group caters to major retailers by producing innovative cardboard engineering, sustainable packaging, and short-run campaigns.
RTC Europe Ltd. was founded in 1987 and is headquartered in the United Kingdom. The company specializes in merchandising systems and point-of-purchase solutions for global retailers. RTC Europe caters to the PoSM market by creating modular display systems, retail fixtures, and shelf management tools that drive consumer engagement.
*Please note that this is only a partial list; the complete list of key players is available in the full report. Additionally, the list of key players can be customized to better suit your needs.*
Other key players in the market are Trion Industries, Inc., INDEVCO Group (Eastern Company), Priority Software Ltd., Drukkerij VAN AS B.V., Amitoje India, and Tokinomo Marketing S.R.L., among others.
Explore the latest trends shaping the global point of sale materials (PoSM) market 2026-2035 with our in-depth report. Gain strategic insights, future forecasts, and key market developments that can help you stay competitive. Download a free sample report or contact our team for customized consultation on point of sale materials (PoSM) market trends 2026.
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In 2025, the point of sale materials (PoSM) market reached an approximate value of USD 37.16 Billion.
The market is projected to grow at a CAGR of 5.60% between 2026 and 2035.
The market is estimated to witness a healthy growth in the forecast period of 2026-2035 to reach about USD 64.08 Billion by 2035.
Developing eco-friendly substrates, investing in digital display technology, co-creating modular designs with retailers, adopting AI shopper insights, and strengthening supply-chain resilience are driving competitiveness and long-term retail engagement.
Key trends aiding market expansion include the growing adoption of 3D point of sale materials (PoSM) display in various end-use sectors, shift towards eco-friendly packaging and integration of digital solutions.
Regions considered in the market are North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.
The various types of point of sale materials (PoSM) in the market are soft PoSM and hard PoSM.
The major applications of point of sale materials (PoSM) in the market include FMCG, food and beverage, retail, and pharmaceutical, among others.
The key players in the market include NEC Corporation, HH Global Group, Simpson Group, RTC Europe Ltd., Trion Industries, Inc., INDEVCO Group (Eastern Company), Priority Software Ltd., Drukkerij VAN AS B.V., Amitoje India, and Tokinomo Marketing S.R.L., among others.
Rising material costs, sustainability pressures, and fragmented retail regulations challenge PoSM companies, while rapid digital transformation demands constant innovation, and supply-chain disruptions slow delivery of time-sensitive marketing activations.
Explore our key highlights of the report and gain a concise overview of key findings, trends, and actionable insights that will empower your strategic decisions.
| REPORT FEATURES | DETAILS |
| Base Year | 2025 |
| Historical Period | 2019-2025 |
| Forecast Period | 2026-2035 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Type |
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| Breakup by Application |
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| Breakup by Region |
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| Market Dynamics |
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| Competitive Landscape |
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| Companies Covered |
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| Report Price and Purchase Option | Explore our purchase options that are best suited to your resources and industry needs. |
| Delivery Format | Delivered as an attached PDF and Excel through email, with an option of receiving an editable PPT, according to the purchase option. |
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