Global Pisco Market Report and Forecast 2024-2032

Global Pisco Market Outlook

The global Pisco market size reached a value of more than USD 667.72 million in 2023. The global pisco market is expected to grow at a CAGR of 6% between 2024 and 2032, reaching a value of USD 1128.10 million by 2032.

Pisco is an alcoholic beverage, considered to be a type of brandy, that is either colourless or yellowish-to-amber in colour. It is obtained by the distillation of fermented grape juices. Pisco sour is the national drink of Peru and Chile. Pisco has a strong aroma and is smooth when prepared well. When compared to tequila, it is semi-sweet or dry with grape flavour notes, besides having herbal earthy flavours, similar to tequila.

Pisco is made from specific varieties of grapes, including both aromatic and non-aromatic types. The grapes are fermented into wine before being distilled. The fermentation process creates a grape wine, which is then distilled. The distillation process is typically done in copper pot stills. Unlike many other brandies, Pisco is usually not aged in wood barrels, which helps retain the purity and unique flavours of the grapes.

The production of Pisco dates back to the colonial period in South America, making it a beverage with a rich history. Pisco is widely used in a variety of cocktails, the most famous being the Pisco Sour, which has become an iconic drink in both Peru and Chile.

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Key Trends in the Market

Global interest in artisanal and craft spirits

The rising popularity of traditional spirits among consumers has increased the demand for pisco and other similar beverages which is further expected to contribute to the pisco market growth. Consumers are increasingly drawn to spirits with a rich history and cultural heritage, like pisco, which has a deep-rooted history in South America.

The craft and artisanal qualities of pisco, stemming from traditional production methods, appeal to consumers looking for premium, handcrafted spirits. The global cocktail scene's growth has seen mixologists and bartenders experimenting with diverse, high-quality spirits. Pisco, known for its versatility and unique flavour profile, has become a popular choice for innovative cocktails. The popularity of cocktails like the Pisco Sour has raised awareness and appreciation for pisco among a broader consumer base.

Consumers worldwide are seeking out new and exotic flavours in their beverages.

One of the crucial pisco market trends is the growing popularity of pisco among consumers who enjoy exotic alcoholic beverages all around the globe because of the unique taste and experience it offers. Also, it is one of the oldest drinks which makes it unique, thereby increasing its value.

The craft spirit movement has encouraged consumers to try spirits that are made using traditional methods, like pisco. Modern consumers, especially millennials, often prefer drinking less but choosing high-quality, unique alcoholic beverages.

The global cocktail renaissance has seen bartenders and mixologists creating innovative drinks using a variety of spirits. Pisco, known for its versatility in mixology, has become a popular choice for crafting unique cocktails. The popularity of pisco-based cocktails, like the Pisco Sour, has furthered its appeal globally. Furthermore, As people travel more and experience different cultures, they often seek to recreate these experiences at home, including trying exotic spirits like pisco.

Growing consumer interest in craft spirits

Change in consumers preference to craft spirits such as brandy and whiskey has fuelled the pisco market demand. The rising trend of consumption of craft spirits has increased the popularity of expert craft distillation and innovation in drink preparation.

Consumers are drawn to the artisanal production methods used in crafting pisco, which often involve traditional techniques passed down through generations. Pisco offers an authentic experience, rooted in the cultural heritage of South America, which appeals to consumers seeking more than just a drink but a story and tradition.

Small-batch spirits are often perceived as more exclusive and of higher quality. Pisco, often produced in small batches, fits this perception. Moreover, craft spirit brands, including those of pisco, are leveraging online platforms to build a brand narrative that appeals to the modern consumer's values and preferences.

Pisco Market Segmentation

Based on type, the market can be divided into Puro, Acholado, and Mosto Verde, among other types. By origin, the market is bifurcated into Peruvian and Chilean. On the basis of distribution channels, the market is segmented into hypermarkets and supermarkets, specialty stores, and online, among others. By region, the market is divided into North America, Europe, Asia Pacific, Latin America, and Middle East and Africa.

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The comprehensive EMR report provides an in-depth assessment of the market based on the Porter's five forces model along with giving a SWOT analysis. The report gives a detailed analysis of the following key players in the global pisco market covering their competitive landscape and latest developments like mergers, acquisitions, investments, and expansion plans.

• PiscoLogía & Topa Spirits

• Caravedo Piscos

• Agroproductos Bauzá y Cía

• Macchu Pisco

• Perola GmbH

• Others

Pisco Market Analysis

The Chilean origin piscos have gained substantial popularity among consumers

The Chilean origin piscos segment accounted for a sizable portion in the pisco market share and is expected to grow further in the forecast period because of its semi-arid and humid climate which enables grapes to grow exceptionally well.

Favourable climate conditions supports higher concentrations of sugar content in grapes, further helping successful fermentation. With less water, there is acidic soil, more alcoholic wine, and sweeter grapes, leading to the production of better-quality piscos. All these factors are thereby contributing to the growth of the Chilean segment in the global pisco market.

The demand for Peruvian-origin Pisco has seen notable growth, influenced by various factors that align with global trends in the beverage sector and consumer preferences. Peruvian Pisco has a rich history and is deeply ingrained in Peruvian culture. Consumers increasingly value spirits with a strong cultural and historical background.

Acholado, among other types, holds a considerable share of the market

Acholado, which is obtained by blending several grapes before its juice is prepared for fermentation, holds a larger market share and is expected to continue dominating the market. Varietals of the grapes are separately fermented, and the longer time taken in the fermentation process, the stronger is its final taste resulting in flavourful and unique blend. Its aromatic variant is gaining popularity among young adults and millennials who are thereby increasing the demand, fuelling both the Acholado segment and the overall pisco market value.

The growing demand for Puro Pisco, a type of Peruvian Pisco made from a single grape variety, reflects a growing interest in distinct, high-quality spirits. Puro Pisco offers a unique taste experience since it’s made from a single grape variety. This allows connoisseurs to appreciate the distinct flavours and characteristics derived from specific grape types.

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Competitive Landscape

Agroproductors Bauzá y Cía was established in 1947 and is headquartered in Santiago, Chile. It is a beverage and tobacco product manufacturing company that is indulged in crop production and agricultural activities. It imports from suppliers and ships a variety of its products to consumers all around the globe.

Macchu Pisco is a company named after the product itself and is known for their pisco with herbal, grassy, and earthy notes, made using quebranta grapes and produced 100% naturally. Two sisters founded the company, providing discerning drinkers with a new experience. It has its headquarters in Maryland, United States and was founded in 2006.

Perola GmbH was founded in 2010 and is based in Bayern, Germany. It is an advertising and marketing company which imports, exports, markets, and distributes consumer goods, particularly food and beverages and other related goods. They mainly deal with beverages such as rum, whiskey, spirits, wine, gin, cognac, and other exceptional liquors.

Other players in the global pisco market include PiscoLogía & Topa Spirits and Caravedo Piscos.

Key Highlights of the Report