Global Pink Himalayan Salt Market Report and Forecast 2024-2032

Global Pink Himalayan Salt Market Outlook

The global pink Himalayan salt market is expected to grow in the forecast period of 2024-2032 at a CAGR of 3.5%.

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Various Health Benefits Associated with Pink Himalayan Salt Boosting the Market Growth

The increasing popularity of organic food owing to the rising prevalence of chronic diseases, such as cancer, diabetes, and asthma, among others, is facilitating the industry growth. The health benefits associated with pink salt are crucial in augmenting the market growth. Pink Himalayan salt is attributed as ‘pure’ salt by several people, due to which it is increasingly used for culinary purposes, further propelling the market growth. Moreover, it is extremely beneficial for health and improves respiratory diseases, reduce signs of ageing, balance the pH of the body, regulate blood sugar, and improve sleep quality, among others. The surging cases of high blood pressure and hypertension, which is one of the leading causes of death world is caused by the high intake of mineral salts. The rising demand for salt with low sodium content is also propelling the growth of the pink Himalayan salt industry.

Moreover, the upcoming trend of salt therapy, which uses pink salts in a controlled environment to soothe various skin, respiratory, and lifestyle conditions, is further propelling the market growth. Hence, it is extensively used in spas, which is also aiding the market growth. Furthermore, various non-dietary uses of pink Himalayan salt, including bath salts and salt lamps, are also positively impacting the industry growth. Pink Himalayan salts are immensely popular among American youths. The salt is not only considered as the purest but also a token of the farm-to-table idea, hence invigorating the market growth.

Pink Himalayan Salt: Market Segmentation

Pink Himalayan salt is a type of salt that is naturally pink in colour. It is mined from the Punjab region of Pakistan and contains extra minerals and elements than regular salt. It contains trace amounts of magnesium, potassium, and calcium, among others and is generally consumed as a healthy alternative to regular salt.

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The major distribution channels of pink Himalayan salt are:

• Supermarket and Hypermarket
• Convenience Store
• Online
• Others

The EMR report looks into the regional markets of pink Himalayan salt like North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.

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Globalisation of Culinary Practices to Bolster the Growth of Pink Himalayan Salt Industry

The globalised culinary practices are leading the growth of the pink Himalayan salt industry. Furthermore, increasing westernisation in the emerging economies is also increasing the demand for pink salt. Moreover, ethnic and authentic foods have been witnessing robust demand in western countries, such as the United Kingdom, Canada, and the United States. As the salt is extensively used in various Asian cuisines, such as Indian, Chinese, Japanese, and Korean, among others, its demand is significantly increasing, further propelling the market growth. In addition, the increasing demand for clean label organic and ethnic products is further driving the market growth. The rising use of spices as immunity boosters during the coronavirus pandemic is also propelling the market growth. Pink Himalayan salt can aid in balancing electrolytes while boosting brain health, hence fuelling the market growth.

Increasing internet and social media penetration is aiding in introducing various health and fitness trends across the globe. The rising awareness regarding the health benefits of pink Himalayan salt is widely resonating with the Gen-Z and millennial population, which, in turn, is contributing significantly to the overall market growth. The rising trend of using aesthetically pleasing ingredients, especially among the social media-driven population, is increasing the demand for pink salt, consequently invigorating the market growth. Although the high cost of the salt can hinder the industry growth, rising awareness about the health benefits of pink Himalayan salt is expected to bolster the industry growth in the forecast period.

Key Industry Players in the Global Pink Himalayan Salt Market

The report presents a detailed analysis of the following key players in the global pink Himalayan salt market, looking into their capacity, market shares, and latest developments like capacity expansions, plant turnarounds, and mergers and acquisitions:

• Morton Salt, Inc.
• Frontier Co-op.
• McCormick & Company Inc
• McKenzie’s Foods
• Others

The comprehensive report looks into the macro and micro aspects of the industry. The EMR report gives an in-depth insight into the market by providing a SWOT analysis as well as an analysis of Porter’s Five Forces model.

Key Highlights of the Report