Global Pilates and Yoga Studios Market Report and Forecast 2024-2032

Global Pilates and Yoga Studios Market Outlook

The global Pilates and yoga studios market size reached approximately USD 152.3 billion in 2023. The market is further projected to grow at a CAGR of 10.6% between 2024 and 2032, reaching a value of USD 377.1 billion by 2032.

Key Trends in the Market

Pilates and yoga are exercises that focus on the connection between mind and body. Pilates focuses on core strength, muscle balance, and proper alignment, whereas yoga is a holistic discipline that focuses on the union of spirit, mind, and body. The studios are equipped with necessary equipment and have the environment necessary for effectively practicing the activities along with certified instructors to help and guide the participants.

• The increasing prevalence of various health issues including obesity, hypertension, and back and joint pain and rising health awareness and knowledge about the various health benefits offered by the activities is boosting the Pilates and yoga studios market growth. Consistent practicing of Pilates and yoga helps is improving posture, increasing strength, and improving joint and back pain. Pilates also focuses on strengthening of core muscles.

• The rising adoption of novel technologies by Pilates and yoga studios to increase consumer convenience is providing lucrative growth opportunities to the market. These technologies include availability of video tutorials for at home classes and mobile applications for class scheduling and cancellation, among others.

• The growing popularity of Pilates and yoga across different social media platforms is providing lucrative growth opportunities to the market as they are increasing the awareness about the various advantages offered by the activities including core stabilisation, mindfulness, and flexibility. The low impact nature of the activities makes them suitable for individuals suffering from joint issues.

Global Pilates and Yoga Studios Market Analysis

On the basis of activity type, the market is divided into Pilates classes, yoga classes, Pilates and yoga accreditation training, and merchandise sale. Based on application, the market is classified into small scale, medium scale, and large scale.

On the basis of region, the Pilates and yoga studios market segmentation includes North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.

The comprehensive EMR report provides an in-depth assessment of the market based on the Porter's five forces model along with giving a SWOT analysis. The report gives a detailed analysis of the following key players in the market, covering their competitive landscape and latest developments like mergers, acquisitions, investments, and expansion plans.

• Fitness Firm Yoga and Pilates Studio 

• Harmony Yoga Pilates Studio 

• Core Pilates and Mind Limited 

• Innerstellar Pilates & Yoga Studio 

• M Pilates + Yoga 

• Longevita Pilates & Yoga Studio 

• Studio A Pilates & Yoga 

• Authentic Pilates Ltd. 

• Pilates Unlimited 

• Fitness Unlimited 

• Others

Market Share by Activity Type

Yoga classes account for a significant Pilates and yoga studios market share owing to various benefits offered by the activity including flexibility and body strength, stress relief, pain relief, improved concentration, and mindfulness. The availability of different types including prenatal, aerial, restorative, integral, chair, hatha, yin, and Bikram to cater to the different requirements of the individuals is supporting the market expansion. The growing accessibility of yoga gear across different distribution channels is further aiding the segment expansion.

Market Share by Region

The Asia Pacific is anticipated to witness significant growth over the forecast period. This growth can be attributed to the increasing disposable incomes and growing popularity of Pilates and yoga across different social media platforms including Instagram and YouTube, among others. The increasing awareness about the various health benefits offered by these activities coupled with rising celebrity influence and endorsements are boosting the Pilates and yoga studios market demand.

Competitive Landscape

Longevita Pilates & Yoga Studio empowers its customers to embrace an active lifestyle. Their expert guidance and tailored programs are designed for supporting their customers in building stamina, flexibility, strength, and mobility.

Authentic Pilates Ltd. is a full-service studio that offers group and individual lessons. They believe that everyone, irrespective of their size, age, and abilities can enhance the strength and flexibility of their bodies to live a healthier life.

Fitness Unlimited, established in 1980 is a health club for women that is committed towards providing its customers with a comfortable and private atmosphere to aid them in achieving their fitness goals. They also provide a full-featured health and wellness centre to motive their customers and boost their productivity.

Other Pilates and yoga studios market key players include Fitness Firm Yoga and Pilates Studio, Harmony Yoga Pilates Studio, Core Pilates and Mind Limited, Innerstellar Pilates & Yoga Studio, M Pilates + Yoga, Studio A Pilates & Yoga, and Pilates Unlimited, among others.

Key Highlights of the Report