The photo market size reached around USD 5.75 Billion in 2025. The market is projected to grow at a CAGR of 6.80% between 2026 and 2035 to reach nearly USD 11.10 Billion by 2035.
Base Year
Historical Period
Forecast Period
As per industry report, in the year 2023, Google Image Search was anticipated to contain nearly 136 billion indexed images.
Hiring a photographer is viewed as crucial by almost 94% couples across the world, contributing to photo market revenue.
Social media users generally share nearly 14 billion images per day through social media platforms.
Compound Annual Growth Rate
6.8%
Value in USD Billion
2026-2035
*this image is indicative*
| Global Photo Market Report Summary | Description | Value |
| Base Year | USD Billion | 2025 |
| Historical Period | USD Billion | 2019-2025 |
| Forecast Period | USD Billion | 2026-2035 |
| Market Size 2025 | USD Billion | 5.75 |
| Market Size 2035 | USD Billion | 11.10 |
| CAGR 2019-2025 | Percentage | XX% |
| CAGR 2026-2035 | Percentage | 6.80% |
| CAGR 2026-2035 - Market by Region | Asia Pacific | 7.8% |
| CAGR 2026-2035 - Market by Country | India | 9.0% |
| CAGR 2026-2035 - Market by Country | China | 7.5% |
| CAGR 2026-2035 - Market by Type | Stock Photography | 7.6% |
| CAGR 2026-2035 - Market by Type | Events and Weddings | 7.1% |
| Market Share by Country 2025 | Japan | 4.6% |
Nearly 90% of mobile phones in use around the globe are classified as smartphones. By the end of 2024, it is expected that smartphones will represent 94% of all photographs taken. The total number of smartphones in circulation has surpassed 7.2 billion, with projections indicating ongoing growth in the coming years. Over the last five years, the number of smartphone users worldwide has risen by at least 5% annually, consequently driving up the photo market share. Recent advancements in smartphone photography have been significant, leading to the development of powerful devices now available on the market. The widespread adoption of smartphones has heightened the significance of photography, enabling users to easily capture high-quality images. Professional photographers are increasingly utilising smartphones to achieve remarkable shots, leveraging their capabilities in various lighting conditions.
As per the photo market analysis, the expanding e-commerce sector significantly contributes to market growth by increasing the demand for visually attractive product displays. Online sellers will thus use stock images as some of the tools in conducting their marketing and promotional advertising, which consequently increases visual appeal for their products. With online shopping becoming increasingly popular, the demand for high-quality and professionally curated images is increasing, and photographs have become essential assets for e-commerce platforms that aim to deliver engaging and memorable visual experiences to their consumers.
The global photo market growth can be attributed to the rising popularity of smartphones, the expansion of social media platforms, and the incorporation of artificial intelligence and editing software.
The increasing use of smartphones, especially those with high-quality cameras, improves both casual and professional photography, making images more accessible and shareable worldwide.
Platforms like Instagram, Snapchat and Facebook significantly drive the demand for photo-sharing, influencing trends in creative photography and visual storytelling, thereby leading to the photo market expansion.
The emergence of AI-driven editing tools streamlines photo enhancement, encouraging users to improve and share their images for both personal and professional use, thereby driving market growth.
One of the notable photo market trends is the rise of content creation platforms has led to influencers and brands generating a substantial amount of visual content. This increase has amplified the demand for high-resolution images, which are essential for successful engagement, marketing tactics, and storytelling.
The growing trend of digital content creation, fueled by the increasing online presence of both businesses and individuals, plays a significant role in the expansion of the photo market. Expansion in the establishment of various digital platforms creates continuously growing demand for a diverse range of high-quality visuals for marketing, advertising, social media, and other online content, thus creating stimuli for the development of the photo market. Thus, easy access to stock images is required for filling this high demand; thus, stock images form an important and essential input toward enriching digital communications and participation by diverse stakeholders in any organization. Technical development supports further development by developing processes to improve the creation, modification, and distribution of pictures. Technical development regarding photography, with AI integration and image recognition, provides a quality, accuracy, and productivity improvement in pictures produced.
The EMR’s report titled “Global Photo Market Report and Forecast 2026-2035” offers a detailed analysis of the market based on the following segments:
Market Breakup by Type
Market Breakup by Region
| CAGR 2026-2035 - Market by | Country |
| India | 9.0% |
| China | 7.5% |
| UK | 6.2% |
| USA | 6.0% |
| Italy | 4.8% |
| Canada | XX% |
| Germany | XX% |
| France | XX% |
| Japan | 4.7% |
| Australia | XX% |
| Saudi Arabia | XX% |
| Brazil | XX% |
| Mexico | XX% |
Based on type, the market is segmented into sports, conferences, events and weddings, stock photography, theme park and cruise line, and schools and colleges. The segment of stock photography is expected to account for the highest market share with a CAGR of 7.6%, which will contribute to the growth of the photo market. Stock photography is defined as a collection of images that are licensed for commercial use. These photos are usually taken by photo professionals, and copies can be obtained or licensed from stock photo firms.
Major players are focusing on the adoption of technological advancements to gain a competitive edge in the market and improve photo market outlook.
Alamy Ltd. was founded in 1999 and is headquartered in Abingdon, Oxfordshire, United Kingdom. It serves as a digital provider of stock photographs, videos, and various other visual content.
Canva Germany GmbH was founded in 2013 and is headquartered in Sydney, Australia. It serves as a digital platform for design and visual communication, enabling users to develop and disseminate their designs, leading to the expansion of photo market size.
Getty Images, Inc. was founded in 1995 and is headquartered in Seattle, Washington, United States. The organisation provides videos, editorial images, and music through a single website and a unified set of terms under the Getty Images brand.
Inmagine Group was founded in 2000 and is headquarterd in Chicago, Illinois, United States. Inmagine transformed into a holding company comprising two distinct and well-defined business segments including stock content offered through 123RF, and creative software-as-a-service (SaaS) solutions provided by Pixlr.
*Please note that this is only a partial list; the complete list of key players is available in the full report. Additionally, the list of key players can be customized to better suit your needs.*
Other major players in the market are Alamy Ltd., Canva Germany GmbH, Getty Images, Inc., Inmagine Group, Eezy LLC, Freepik Company, S.L., Shutterstock, Inc., Envato Pty Ltd., Dreamstime.com, LLC, and iStockphoto LP.
Upto 15% Off
USD
$2499 $2249
$3999 $3599
$4999 $4249
$5999 $5099
*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
Get in touch with us for a customized solution tailored to your unique requirements and save upto 35%!
In 2025, the market attained a value of nearly USD 5.75 Billion.
The market is assessed to grow at a CAGR of 6.80% between 2026 and 2035.
The market is estimated to witness a healthy growth in the forecast period of 2026-2035 to reach about USD 11.10 Billion by 2035.
The major drivers of the market are rising penetration of smart phones, expansion of social media, and adoption of artificial intelligence and editing software.
As per the EMR report, the different types of photos in the market are sports, conferences, events and weddings, stock photography, theme park and cruise line, and schools and colleges.
Regions considered in the market are North America, Europe, Asia Pacific, Latin America, and Middle East and Africa.
The major players in the market are Alamy Ltd., Canva Germany GmbH, Getty Images, Inc., Inmagine Group, Eezy LLC, Freepik Company, S.L., Shutterstock, Inc., Envato Pty Ltd., Dreamstime.com, LLC, and iStockphoto LP.
Explore our key highlights of the report and gain a concise overview of key findings, trends, and actionable insights that will empower your strategic decisions.
| REPORT FEATURES | DETAILS |
| Base Year | 2025 |
| Historical Period | 2019-2025 |
| Forecast Period | 2026-2035 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
|
| Breakup by Type |
|
| Breakup by Region |
|
| Market Dynamics |
|
| Competitive Landscape |
|
| Companies Covered |
|
Datasheet
One User
USD 2,499
USD 2,249
tax inclusive*
Single User License
One User
USD 3,999
USD 3,599
tax inclusive*
Five User License
Five User
USD 4,999
USD 4,249
tax inclusive*
Corporate License
Unlimited Users
USD 5,999
USD 5,099
tax inclusive*
*Please note that the prices mentioned below are starting prices for each bundle type. Kindly contact our team for further details.*
Flash Bundle
Small Business Bundle
Growth Bundle
Enterprise Bundle
*Please note that the prices mentioned below are starting prices for each bundle type. Kindly contact our team for further details.*
Flash Bundle
Number of Reports: 3
20%
tax inclusive*
Small Business Bundle
Number of Reports: 5
25%
tax inclusive*
Growth Bundle
Number of Reports: 8
30%
tax inclusive*
Enterprise Bundle
Number of Reports: 10
35%
tax inclusive*
How To Order
Select License Type
Choose the right license for your needs and access rights.
Click on ‘Buy Now’
Add the report to your cart with one click and proceed to register.
Select Mode of Payment
Choose a payment option for a secure checkout. You will be redirected accordingly.
Gain insights to stay ahead and seize opportunities.
Get insights & trends for a competitive edge.
Track prices with detailed trend reports.
Analyse trade data for supply chain insights.
Leverage cost reports for smart savings
Enhance supply chain with partnerships.
Connect For More Information
Our expert team of analysts will offer full support and resolve any queries regarding the report, before and after the purchase.
Our expert team of analysts will offer full support and resolve any queries regarding the report, before and after the purchase.
We employ meticulous research methods, blending advanced analytics and expert insights to deliver accurate, actionable industry intelligence, staying ahead of competitors.
Our skilled analysts offer unparalleled competitive advantage with detailed insights on current and emerging markets, ensuring your strategic edge.
We offer an in-depth yet simplified presentation of industry insights and analysis to meet your specific requirements effectively.
Share