Philippines Tourism and Hotel Market Size and Share Outlook: Forecast Trends and Growth Analysis Report (2026-2035)

Philippines Tourism and Hotel Market Growth

In 2023, inbound tourism expenditure soared to PhP 697.46 billion, which constituted the highest share in the category of expenditure. Domestic tourism expenditure also recorded a significant growth (72.3%), reaching PhP 1.55 trillion in 2023. This led to a surge of over 75% in internal tourism expenditure, which grew from PhP 1.92 trillion to PhP 3.36 trillion yearly in 2023. Outbound tourism expenditure also recorded a growth of 10%.

The Philippines’ government aims to attract 7.7 million tourists by the end of 2024. The Department of Tourism is working actively to increase the reach of its marketing and promotion campaigns, which led to the arrival of over 2 million people during January- April 2024. By streamlining the process of visa issuance for cruise travellers, the government aims to generate significant revenue from vacation tourism. Over 100,000 cruise travellers visited the Philippines in 2023.

The Philippines’ government also grants visa-free entry to tourists from 157 countries, which led to the arrival of 5.4 million people in 2023. The DOT reports that investments in the tourism industry surged by 34% year-on-year, reaching PhP 509 billion. Major real estate developers are also acquiring large pieces of land for the construction of hotels and resorts, which is expected to contribute to the market growth in the forecast period.

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Purchase the Regional Overview for USD 1099

If you choose to purchase the full report at a later stage, the amount already paid will be adjusted, and you will only need to pay the remaining balance.

Philippines Tourism and Hotel Industry Segmentation

Philippines Tourism and Hotel Market Share

Based on type, the market is divided into business tourism, vacation tourism, eco-tourism, cultural tourism, adventure tourism, and event tourism. Eco-tourism is projected to witness the fastest growth in the forecast period, growing at a CAGR of 6.0% during 2026-2035. This can be attributed to the growing popularity of activities like national park visiting, kayaking, camping, hiking, and wildlife viewing, among others.

Meanwhile, adventure tourism is estimated to grow at a CAGR of 5.7% between 2026 and 2035 as travellers increasingly seek new and innovative experiences.

Leading Companies in the Philippines Tourism and Hotel Market

Hotels are using data analytics tools to study public social media profiles of travellers to understand their preferences and motivations. This enables them to personalise their experience by anticipating their needs and serving them better.

• Best Western International, Inc.

• The Ascott Limited

• Crown Regency Hotels & Resorts

• Baron Travel Corporation

• Vansol Travel & Tours

• Marriott International, Inc.

• Golden Sky Travel And Tours Corp.

• Accor SA (Fairmont)

• Shangri-La International Hotel Management Ltd.

• Intrepid Group

• Others