Philippines Air Fryer Market Report and Forecast 2025-2034

Philippines Air Fryer Market Size

The Philippines air fryer market is projected to grow at a CAGR of 10.2% between 2024 and 2032. The market is being driven by the growing health consciousness and the increasing customers’ focus on minimising sugar and fat intake.

Philippines Air Fryer Market Outlook

• Manual air fryers are expected to witness a stable growth in demand over the forecast period.

• Online platforms are expected to emerge as the leading distribution channel for air fryer purchases.

• Rising health consciousness among people is expected to drive the demand for air fryers in the market.

Philippines Air Fryer Market Growth

In 2021, the Food Industry Asia revealed that 99% of consumers in the Philippines want to adopt healthy eating habits, with over 30% of them seeking to minimise their sugar and fat intake. This is expected to boost the demand for air fryers, a modern cooking device which uses heated air circulation to cook food items.

As compared to traditional frying, air fryers reduce the caloric content of food by up to 70%-80% and prevent the release of harmful chemicals, such as acrylamide, which are generally used to make substances which are utilised in the production of plastics, dyes, and paper. According to the Journal of Food Science, potatoes cooked in air fryers have 90% less acrylamide content.

Air fryers offer a clean cooking experience by resisting the accumulation of grease and grime and eliminating the risk of oil spills on kitchen stoves. They facilitate the preparation of crunchy food in a relatively short time period as compared to traditional cooking appliances. Besides, air fryers are versatile solutions ideal for preparing different dishes by roasting, grilling, or baking, and they also improve the taste of leftover food by retaining its texture and flavour.

Philippines Air Fryer Industry Segmentation

Philippines Air Fryer Market Report and Forecast 2024-2032 offers a detailed analysis of the market based on the following segments:

Market Breakup by Device Type

• Manual

• Digital

Market Breakup by Type

• Drawer Type

• Lid Type

Market Breakup by End Use

• Household

• Commercial

Market Breakup by Distribution Channel

• Supermarket and Hypermarket

• Electronic Stores

• Online 

• Others

Market Breakup by Region

• National Capital Region

• Calabarzon

• Central Luzon

• Others

Philippines Air Fryer Market Share

Based on end use, the market is divided into household and commercial. Over the forecast period, the commercial uses of air fryers are expected to dominate the market, as the turnaround at food chains and restaurants in the Philippines increases rapidly. Rising disposable incomes of people are also expected to play a key role in driving the adoption of air fryers within households.

Leading Companies in the Philippines Air Fryer Market

The report provides a detailed analysis of the following key players in the market, covering their competitive landscape and latest developments like mergers and acquisitions, investments, and capacity expansion.

• Koninklijke Philips N.V.

• L&H Y Trading Inc.

• Cherenz Global Manufacturing Inc.

• SharkNinja Operating LLC

• Instant Pot Brands Holdings, Inc.

• Electrolux AB

• PRIMELINE PRODUCTS PHILIPPINES INC. (JML)

• Evergood Inc. (Imarflex)

• Others

Major market players are experimenting with different designs and colours of air fryer models to enhance their consumer appeal and boost their revenue growth.

Key Highlights of the Report