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Report Overview

2023

Base Year

2018-2023

Historical Year

2024-2032

Forecast Year

Global Pet Tech Market Outlook

The global pet tech market is expected to witness a healthy growth in the forecast period of 2024-2032, expanding at a CAGR of 24%.

Pet Tech Market

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Increasing Demand in Household Segment to Augment the Pet Tech Industry Growth

Based on end use, the household segment accounts for a significant share in the pet tech industry. The increasing adoption of pets in the household sector has been observed in many regions. Dogs and cats are the most preferred domestic animal species. Smart devices, especially for these animals, are being created by pet food suppliers. Some of the big companies producing these technologies are GoPro, CleverPet, PetChatz, Tailio and Petcube. Pet owners in this market are spending heavily on the procurement of automated food distribution systems for their dogs. These systems allow pet owners to set the timer and the portion size of the unit for automated distribution of food to ensure a proper and timely pet diet. In addition, these solutions also offer mobile access, allowing owners to remotely update and evaluate pet eating habits. Many pet feeding systems are equipped with a monitor that can help owners virtually verify their dogs’ health. All these factors are significantly contributing to the growth of the pet tech industry.

European Region to Provide Enhanced Growth Opportunities to the Pet Tech Industry

Owing to rising concern about the well-being of homeless dogs and cats, Europe is expected to witness a robust growth in the pet tech industry over the projected era. In Germany, private shelters known as "Tierheim" are being designed to house abandoned animals. Thousands of these shelters take care of a large number of animals each year, anywhere from 10,000 to 15,000 animals. These shelters are funded by grants, bequests, governmental bodies, and various organisations. The introduction of new technology such as the smart leash, smart vest, and smart harness is expected to be further motivated by the increasing awareness about the welfare and health of animals.

Several firms have created low-power wireless smart collars with non-invasive sensors to monitor the pet's location, calories eaten and burned, respiration, heartbeat, movement, temperature, and heart-rate changes, all of which contribute to the optimal health of the pet. Furthermore, the rapid growth of pet shops and pet healthcare and pet sitting facilities in the region would enable household pet owners to embrace these advanced technologies.

Pet Tech: Market Segmentation

Pet tech companies are defined as “companies whose core business is using tech-enabled solutions to serve the pet owner market”. This includes, for example, technology solutions for tracking, training, and connectivity of pets.

Pet Tech Market By Segments

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Existing in the current world necessitates being continuously linked to new apps or digital solutions. This is particularly true when it comes to looking after your loved ones, including pets. Pet tech devices are a whole world of digital solutions for dogs, cats, or other pets.

By product, the market is divided into:

  • Tracking Equipment
  • Monitoring Equipment 
  • Entertainment Equipment
  • Feeding Equipment
  • Others

The market is divided based on application into:

  • Pet Healthcare
  • Pet Owner Convenience
  • Communication and Entertainment
  • Pet Safety

The market is divided based on end use into:

  • Household
  • Commercial

The market is divided based on distribution channel into:

  • Offline
  • Online 

The regional markets for the product include North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.

Pet Tech Market By Region

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Growing Technological Developments and the Higher Purchasing Power to Bolster the Growth of the Pet Tech Industry

Pet owners consider their pets to be members of the family and these owners are constantly investing in the well-being of their pets, including health, fitness, and safety. This has contributed to the high adoption of online and digitally connected items to ensure the health and well-being of pets, thus, accelerating the growth of the pet tech industry. The countries such as the United States, India, Russia, and China are global markets with significant numbers of domestic dogs and cats. In addition, higher discretionary income enabled pet owners to spend more on high-quality accessories, such as smart collars with built-in GPS, allowing them to track the health and mood of their pets.

The pet tech industry would benefit from the rising technological advances and developments in pet durables in the forecast period. The development of smart exercise trackers, feeders, games, and others represents only a handful of big technical advances in the pet care industry. Several companies are creating groundbreaking wearable devices that allow pet owners to keep an eye on their pets' activities at all times. This is expected to aid the market in the forecast period.

Key Industry Players in the Global Pet Tech Market

The report gives a detailed analysis of the following key players in the global pet tech market, covering their competitive landscape, capacity, and latest developments like mergers, acquisitions, and investments, expansions of capacity, and plant turnarounds:

  • CleverPet  
  • Dogtra Company
  • Pawscout, Inc.
  • Felcana 
  • Others

The comprehensive EMR report provides an in-depth assessment of the market based on the Porter's five forces model along with giving a SWOT analysis.

Key Highlights of the Report

REPORT FEATURES DETAILS
Base Year 2023
Historical Period 2018-2023
Forecast Period 2024-2032
Scope of the Report

Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:

  • Product
  • Application
  • End Use
  • Distribution Channel
  • Region
Breakup by Product
  • Tracking Equipment
  • Monitoring Equipment
  • Entertainment Equipment
  • Feeding Equipment
  • Others
Breakup by Application
  • Pet Healthcare
  • Pet Owner Convenience
  • Communication and Entertainment
  • Pet Safety
  • Others
Breakup by End Use
  • Household
  • Commercial
Breakup by Distribution Channel
  • Offline
  • Online
Breakup by Region
  • North America
    • United States of America 
    • Canada
  • Europe
    • United Kingdom
    • Germany
    • France
    • Italy
    • Others
  • Asia Pacific
    • China
    • Japan
    • India
    • ASEAN
    • Australia
    • Others
  • Latin America
    • Brazil
    • Argentina
    • Mexico
    • Others
  • Middle East and Africa
    • Saudi Arabia
    • United Arab Emirates
    • Nigeria
    • South Africa
    • Others
Market Dynamics
  • SWOT Analysis
  • Porter's Five Forces Analysis
  • Key Indicators for Demand
  • Key Indicators for Price
Competitive Landscape
  • Market Structure
  • Company Profiles
    • Company Overview
    • Product Portfolio
    • Demographic Reach and Achievements
    • Certifications
Companies Covered
  • CleverPet
  • Dogtra Company
  • Pawscout, Inc.
  • Felcana
  • Others
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*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*

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Key Questions Answered in the Report

The global pet tech market is projected to grow at a CAGR of 24% between 2024 and 2032.

The major drivers of the market are the growing expenditure on pet care, development of smart exercise trackers, feeders, games, the rapid growth of pet shops and pet healthcare, and increasing adoption of pets.

The key trends propelling the market forward are the increased technological advancements and breakthroughs in pet durables and higher discretionary income.

The major regions in the industry are North America, Latin America, Europe, Middle East and Africa, and the Asia Pacific with Europe accounting for the largest share in the market.

By product, the market is divided into tracking equipment, monitoring equipment, entertainment equipment, and feeding equipment, among others.

The market is divided based on application into pet healthcare, pet owner convenience, communication and entertainment, and pet safety.

The household segment is the dominant  end-use segment in the industry.

The leading distribution channels in the market are offline and online.

The major players in the industry are CleverPet, Dogtra Company, Pawscout, Inc., and Felcana, among others.

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63 Fiona Drive, Tamworth, NSW

+61 448 06 17 27

C130 Sector 2 Noida, Uttar Pradesh 201301

+91-858-608-1494

40th Floor, PBCom Tower, 6795 Ayala Avenue Cor V.A Rufino St. Makati City, 1226.

+63 287899028, +63 967 048 3306

6 Gardner Place, Becketts Close, Feltham TW14 0BX, Greater London

+44-753-713-2163

193/26/4 St.no.6, Ward Binh Hung Hoa, Binh Tan District, Ho Chi Minh City

+84865399124