Global Pet Oral Care Products Growth Analysis Report - Market Size, Share, Forecast Trends and Outlook (2024-2032)

Pet Oral Care Products Market Growth

Pet oral care is one of the most successful strategies used by pet owners to maintain their animals' general well-being and ward against health-related issues. They play a crucial part in the hygiene and comfort for pets as well as helping to protect them from the spread of contagious diseases from infected pets. Products used to maintain good oral hygiene and prevent dental illnesses in pets are referred to as pet oral care products. These include a variety of tools, medications, and other substances.

The major factors driving the growth of the pet oral care products market are the rising incidence of gum diseases in companion animals, particularly those over the age of three years. The increased public awareness of pet oral health, and the popularity of the products due to their capacity to enhance healthcare are key trends in the market.

The prevalence of damaged or missing teeth, discoloured teeth, tooth discomfort and bleeding, periodontal disease in dogs and cats, and the rising demand for these oral care products contribute to the market's expansion. The pet oral care products market is influenced by the rise in pet dental operations, increase in frequency of veterinary check-ups, and the encouragement of teeth brushing by individual veterinarians and pet health groups.

Pet Oral Care Products Market Trends

Oral conditions in pets can frequently lead to other health complications such as poor nutrition and increasing susceptibility to illnesses. To improve and protect the overall health of pets, pet-owners are investing in pet oral care products, driving the demand for the pet oral care products market.

The rising demand for products like dental treats, dental wipes, water additives, and breath fresheners among others, along with the premiumisation of the pet care industry, further contribute to the demand of pet oral care products market for daily tooth cleaning. The market is also benefited by increasing veterinary health costs, rising pet ownership, growing disposable income, and heightened adoption of pet insurance.

Recent Developments

As per the pet oral care products market dynamics and trends, Pet Honesty, a leading pet health supplements brand, announced the launch of Fresh Breath Dental Powder, a meal-time supplement, in January 2024 that can keep dog’s gum and teeth healthy.

Industry Outlook

In 2024, Hungary led the world in dog ownership per capita, with 28.94% of its population owning dogs, amounting to 2.8 million dogs. Brazil, despite having the largest total number of dogs at 54.2 million, represented 25.57% of dogs per capita, highlighting the country's significant canine population relative to its overall population size. As per the pet oral care products industry analysis, Australia also demonstrated a high percentage of dog ownership, with 23.58% of its population, or 6.3 million dogs, indicating a strong cultural preference for dogs.

Romania had 4.195 million dogs, making up 22.06% of its population, reflecting widespread dog ownership. The Czech Republic and Portugal showed similar trends, with 20.54% and 20.19% of their populations owning dogs, respectively. Canada, with 7.9 million dogs, accounted for 19.88% of dogs per capita, while Spain had 9.313 million dogs, representing 19.44% of its population, which can also boost the growth of the pet oral care products industry.

The United States, with the highest total number of dogs at 65.1 million, had 18.85% of its population owning dogs, a significant figure given the country's large population. In the United Kingdom, 17.36% of the population owned dogs, totalling 12 million. Estonia, Poland, and Slovakia also showed notable percentages, with 17.27%, 16.78%, and 16.71% of their populations owning dogs, respectively.

Italy and Latvia had lower percentages of dog ownership, with 14.66% and 14.42% of their populations owning dogs, respectively. In contrast, Japan had a dog ownership percentage of 6.87% with 8.5 million dogs, and Turkey had the lowest percentage at 1.89%, despite having 1.655 million dogs. These figures from 2024 illustrate the varying levels of dog ownership across different countries, reflecting cultural and demographic differences in pet ownership that can increase the pet oral care products industry revenue.

Rising Awareness among Pet Owners Regarding the Importance of Oral Hygiene for Pets, Leading to Increased Demand for Pet Oral Care Products

• Expansion of product lines to include natural and organic oral care solutions, driven by consumer preferences for safer, chemical-free products.
• Established market presence of major pet care brands with extensive distribution networks enhancing product availability.
• Technological advancements in oral care formulations, resulting in more effective and longer-lasting products can aid pet oral care products demand growth.
• Growing application of dental treats and toys that provide oral care benefits while satisfying pets’ chewing instincts.

High Production Costs Due to the Use of Specialized Ingredients and Dependence on Sophisticated Manufacturing Processes to Meet the Regulatory Standards May Challenge the Market Growth

• Limited availability of raw materials for premium oral care products in certain regions affecting production consistency.
• Dependence on sophisticated manufacturing processes requiring skilled labour to maintain product quality.
• Challenges in meeting stringent regulatory standards for pet care products, leading to increased compliance costs and affecting pet oral care products demand forecast.
• Customer resistance to higher-priced oral care products amidst economic uncertainties and varying spending capacities.

Increasing Investment in Pet Healthcare and Wellness and Expansion of E-commerce Platforms is Shaping the Growth of Global Pet Oral Care Products Market

• Increasing investment in pet healthcare and wellness creating opportunities for innovative oral care products.
• Expansion of e-commerce platforms providing greater accessibility to a wide range of pet oral care products.
• Growing focus on preventive veterinary care encouraging the adoption of regular oral hygiene practices for pets.
• Development of advanced manufacturing techniques reducing production costs and improving product efficacy can boost pet oral care products demand.
• Rising awareness campaigns by veterinary organizations promoting the benefits of pet oral care products.
• Exploring untapped markets in developing regions with a growing pet ownership trend and rising disposable incomes.
• Potential collaborations with veterinary institutions for research and development of new oral care solutions.

Global Pet Oral Care Products Industry Segmentations

Based on animal, the market is segmented into dogs and cats, among others. The market on the basis of products can be categorised into toothbrush, toothpaste, dental chews, and mouthwash/rinse, among others. On the basis of distribution channels, the market is divided into supermarkets/hypermarkets, veterinary hospitals and clinic pharmacies, retail pharmacies, and online. The regional markets for pet oral care products can be divided into North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.

Pet Oral Care Products Market Share by Product

In the span of the forecast period, the toothpaste and toothbrush segments are anticipated to account for a significant portion in the pet oral care products market share. Products such as toothbrushes and toothpaste are used most frequently for canine oral hygiene.

The best preventative oral care for pets is brushing their teeth with a soft-bristle toothbrush and suitable pet toothpaste. The most crucial part of at-home dental care is regular tooth brushing. Brushes and toothpaste for pets help prevent the development of bacteria and germs in their mouths and teeth. Additionally, these items aid in maintaining dental hygiene and battling bad breath.

Competitive Landscape

AllAccem, Inc., an American company, is a vertically integrated platform technology corporation. The business offers items including dental sealant, cuto guard, SANOS, and otic treatments for dogs and cats. The company makes devices and equipment for use in medicine, surgery, ophthalmology, and veterinary medicine.

Dechra Pharmaceuticals PLC with its headquarters in the United Kingdom established in 1997, is a leading provider of veterinary medications and related goods in the pet oral care products industry. It specialises in the creation, production, marketing, and sale of premium goods to veterinarians around the world.

Hill's Pet Nutrition, Inc., with its headquarters in Kansas in the United States, manufactures and sells pet food. The business sells healthy food, diet, and regular care goods for cats and dogs. Hill's Pet Nutrition sells its goods to pet owners and veterinary specialists all around the world.

Other pet oral care products market players include Imrex Inc. and Petzlife, UK, among others.

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Pet Oral Care Products Market Regional Analysis

With the rising pet ownership and spending on pet care products in the region, North America is anticipated to account for a significant share of the global pet oral care products industry during the forecast period. The region's market is expanding as a result of increased knowledge of pet hygiene and wellness. The large number of pets in the country is also encouraging more innovative product introductions by the numerous firms already operating there.

During the projection period, the pet oral care products market in Asia Pacific is anticipated to witness significant CAGR growth. Australia is expected to have a strong demand for pet care goods throughout the predicted period. Most Australian assessments of animal dental care point out that the nation has access to high-quality pet care items.

Key Indicators of Prices

• Raw Material Costs: Fluctuations in raw material costs due to supply and demand dynamics impact the prices of pet oral care products as well as pet oral care products market value.
• Research and Development: Expenses in research and development influence the pricing of advanced pet oral care products.
• Packaging and Transportation: Variability in packaging and transportation costs affects overall product pricing.
• Trade Regulations: Import/export regulations and tariffs influence the international pricing of pet oral care products.

Key Indicators of Demand

• Pet Adoption: Increasing global pet adoption drives the demand for comprehensive pet healthcare solutions, including oral care, and can increase pet oral care products market revenue.
• Preventive Health: More pet owners are seeking preventive health measures, boosting the demand for oral care products.
• Veterinary Services: Growth in veterinary services and regular dental check-ups lead to higher consumption of oral care products.
• Pet Food Industry: The expansion of the pet food industry, with a focus on oral health benefits, contributes to demand.
• Seasonal Trends: Seasonal trends and promotional activities influence purchasing patterns and demand for pet oral care products.