Peru Whiskey Market Report and Forecast 2024-2032

Peru Whiskey Market Size

The Peru whiskey market reached approximately USD 235.72 million in 2023. The market is projected to grow at a CAGR of 5.20% between 2024 and 2032, reaching a value of around USD 373.41 million by 2032.

Peru Whiskey Market Outlook

• Peruvian whiskey is renowned for its ability to age well in former wine barrels, alongside Japanese and Taiwanese whiskies.

• The Peruvian purple corn is one of the crucial ingredients in producing Don Michael Black Whiskey, which was the most rewarded drink in South America.

• As per the 2023 ICSC report, 47 per cent of Gen Z in the world are more inclined to support alcohol brands showcasing sustainability and equality, urging the Peruvian whiskey makers to incorporate these values to appeal to this generation.

Peru Whiskey Market Growth

The rise of whiskey tourism, growing preference for premium spirits, and rising focus on sustainable production practices are some of the influential market drivers. The trend towards artisanal and small-batch whiskey manufacturing is growing in Peru. Distilleries such as Don Michael Distillery focus on creating limited amounts of premium whiskey, catering to enthusiasts in search of distinctive and handcrafted goods.

The focus on sustainable practices and locally sourced ingredients in the production process is growing which benefits local farmers and ensures that the whiskey has a distinct Peruvian flavour, giving it a competitive edge in both domestic and international markets.

Distilleries in the country are increasingly adopting experiential marketing techniques, such as offering tours, tastings, and events, to educate consumers about the production process and the fascinating heritage of Peruvian whiskey.

Peru Whiskey Industry Segmentation

“Peru Whiskey Market Report and Forecast 2024-2032” offers a detailed analysis of the market based on the following segments:

Market Breakup by Product Type

• American Whiskey

• Irish Whiskey

• Scotch Whiskey

• Canadian Whiskey

• Others

Market Breakup by Quality

• Premium

• High-End Premium

• Super Premium

Market Breakup by Flavor

• Unflavored

• Flavored

Market Breakup by Distribution Channel

• On-Trade

• Off-Trade

Peru Whiskey Market Share

Based on product type, the market is divided into American whiskey, Irish whiskey, Scotch whiskey, and Canadian whiskey, among others. Scotch whiskey accounts for a major market share as many Peruvian customers, especially those with a preference for luxurious and high-end products, often consider Scotch whisky to be a high-end and premium item within the alcoholic beverages sector. Moreover, scotch whisky companies dedicate a large percentage of their budget to marketing and promotional activities in Peru to enhance their presence among consumers.

Leading Companies in the Peru Whiskey Market

The market players are introducing new product variations to meet the evolving regulatory landscape.

• Diageo Plc

• Pernod Ricard S.A.

• Hotaling & Co.

• Don Michael S.A.C.

• Others

Key Highlights of the Report