The Peru whiskey market reached approximately USD 235.72 Million in 2024. The market is projected to grow at a CAGR of 5.20% between 2025 and 2034, reaching a value of around USD 391.34 Million by 2034.
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Historical Year
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Peruvian whiskey is renowned for its ability to age well in former wine barrels, alongside Japanese and Taiwanese whiskies.
The Peruvian purple corn is one of the crucial ingredients in producing Don Michael Black Whiskey, which was the most rewarded drink in South America.
As per the 2023 ICSC report, 47 per cent of Gen Z in the world are more inclined to support alcohol brands showcasing sustainability and equality, urging the Peruvian whiskey makers to incorporate these values to appeal to this generation.
Value in USD Million
2025-2034
Peru Whiskey Market Outlook
*this image is indicative*
The rise of whiskey tourism, growing preference for premium spirits, and rising focus on sustainable production practices are some of the influential market drivers. The trend towards artisanal and small-batch whiskey manufacturing is growing in Peru. Distilleries such as Don Michael Distillery focus on creating limited amounts of premium whiskey, catering to enthusiasts in search of distinctive and handcrafted goods.
The focus on sustainable practices and locally sourced ingredients in the production process is growing which benefits local farmers and ensures that the whiskey has a distinct Peruvian flavour, giving it a competitive edge in both domestic and international markets.
Distilleries in the country are increasingly adopting experiential marketing techniques, such as offering tours, tastings, and events, to educate consumers about the production process and the fascinating heritage of Peruvian whiskey.
“Peru Whiskey Market Report and Forecast 2025-2034” offers a detailed analysis of the market based on the following segments:
Market Breakup by Product Type:
Market Breakup by Quality:
Market Breakup by Flavor:
Market Breakup by Distribution Channel:
Based on product type, the market is divided into American whiskey, Irish whiskey, Scotch whiskey, and Canadian whiskey, among others. Scotch whiskey accounts for a major market share as many Peruvian customers, especially those with a preference for luxurious and high-end products, often consider Scotch whisky to be a high-end and premium item within the alcoholic beverages sector. Moreover, scotch whisky companies dedicate a large percentage of their budget to marketing and promotional activities in Peru to enhance their presence among consumers.
The market players are introducing new product variations to meet the evolving regulatory landscape.
*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
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In 2024, the market reached an approximate value of USD 235.72 Million.
The market is estimated to grow at a CAGR of 5.20% between 2025 and 2034.
The market is estimated to witness a healthy growth during 2025-2034 to reach around USD 391.34 Million by 2034.
The market is being driven due to the rise of whiskey tourism, a growing preference for premium spirits, and rising focus on sustainable production practices.
The key trends aiding the market include a focus on sustainable practices and locally sourced ingredients and adoption of experiential marketing techniques by distilleries.
Based on product type, market segmentations include American whiskey, Irish whiskey, scotch whiskey, and Canadian whiskey, among others.
Different qualities listed are premium, high-end premium, and super premium.
The major players in the market are Diageo Plc, Pernod Ricard S.A., Hotaling & Co., and Don Michael S.A.C., among others.
Explore our key highlights of the report and gain a concise overview of key findings, trends, and actionable insights that will empower your strategic decisions.
| REPORT FEATURES | DETAILS |
| Base Year | 2024 |
| Historical Period | 2018-2024 |
| Forecast Period | 2025-2034 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Product Type |
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| Breakup by Quality |
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| Breakup by Flavor |
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| Breakup by Distribution Channel |
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| Market Dynamics |
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| Competitive Landscape |
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| Companies Covered |
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United States (Head Office)
30 North Gould Street, Sheridan, WY 82801
+1-415-325-5166
Australia
63 Fiona Drive, Tamworth, NSW
+61-448-061-727
India
C130 Sector 2 Noida, Uttar Pradesh 201301
+91-723-689-1189
Philippines
40th Floor, PBCom Tower, 6795 Ayala Avenue Cor V.A Rufino St. Makati City, 1226.
+63-287-899-028, +63-967-048-3306
United Kingdom
6 Gardner Place, Becketts Close, Feltham TW14 0BX, Greater London
+44-753-713-2163
Vietnam
193/26/4 St.no.6, Ward Binh Hung Hoa, Binh Tan District, Ho Chi Minh City
+84-865-399-124
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