Peru Toothpaste Market Report and Forecast 2024-2032

Peru Toothpaste Market Outlook

The Peru toothpaste market size is projected to grow at a CAGR of 4.30% between 2024 and 2032.

Key Takeaways

• The market is led by retail brands, with Colgate-Palmolive being the undisputed leader, followed by multinational Procter & Gamble and local company Alicorp.

• The prevalence of dental caries in Peru is extremely high, with the most recent nationwide study indicating a prevalence of 85.6% in schoolchildren aged 3-15 years. This has increased consumer demand for oral care products.

• A study on the Peruvian police population found a caries prevalence of 73.4% and a DMFT (Decayed, Missing, and Filled Teeth) index of 10.63 ± 4.96, which bodes well for the toothpaste industry.

There is a growing trend in Peru towards natural and organic toothpaste formulations. Consumers are increasingly seeking out toothpaste products that contain fewer chemicals and more natural ingredients like herbal extracts, essential oils, and minerals. For example, brands like Aesop and Tom's of Maine have seen increased popularity in Peru for their natural toothpaste offerings.

Peruvian consumers are showing a preference for toothpaste products that address specific oral health needs, such as sensitivity, whitening, and gum care. Sensodyne and Colgate Sensitive Pro-Relief have gained significant Peru toothpaste market share for their sensitivity-reducing toothpastes. Similarly, whitening toothpaste brands like Crest 3D White and Oral-B 3D White are also in high demand.

There is an emerging trend in Peru towards toothpaste tablets as a more convenient and eco-friendlier alternative to traditional toothpaste tubes. Toothpaste tablet brands like Bite and Unpaste are gaining traction in the Peruvian market, offering benefits like reduced plastic waste, easy portability, and simplified travel. Toothpaste tablet brands are expected to gain market share as consumers become more aware of their advantages.

Peruvian consumers, especially younger demographics, are increasingly influenced by social media influencers when it comes to purchasing decisions for oral care products. Toothpaste brands are leveraging influencer marketing to raise brand awareness, promote product features, and build trust with target consumers. For example, popular Peruvian influencers like Alessandra Villegas and Gian Piero Díaz have partnered with toothpaste brands to promote their products on their social media platforms. As per Peru toothpaste market analysis, this trend is expected to continue as social media platforms become more integral to the purchasing journey of Peruvian consumers.

Market Segmentation

Peru Toothpaste Market Report and Forecast 2024-2032 offers a detailed analysis of the market based on the following segments:

Market Breakup by Product Type

• Standard Toothpaste

• Functional/Medicated Toothpaste

Market Breakup by Category

• Conventional

• Free-Form

Market Breakup by End Use

• Kids

• Adults

Market Breakup by Distribution Channel

• Supermarkets and Hypermarkets

• Pharmacies

• Convenience Stores

• Online

• Others

Competitive Landscape

Market players are focused on product development within oral care, with several manufacturers already introducing oral care products made from natural ingredients in Peru.

• Procter & Gamble co.

• Colgate-Palmolive Company

• GSK Plc 

• Unilever Plc

• SUNSTAR Suisse SA

• Others

Key Highlights of the Report