Peru Ground Coffee Market Size and Share Outlook - Forecast Trends and Growth Analysis Report (2024-2032)

Peru Ground Coffee Market Growth

Coffee production in Peru was projected to rise by approximately 16% during the 2023-24 crop year. The country stands as the foremost global producer of certified Fair Trade and organic arabica coffee. The coffee-growing regions of Peru extend along the eastern slopes of the Andes, encompassing 17 out of 24 regions. Additionally, coffee is linked to one-third of all agricultural employment in the nation. Key national objectives for the market include enhancing productivity through sustainable methods, ensuring consistent quality, and fostering international recognition and demand for Peruvian coffee. Moreover, the northern region of Peru is rapidly emerging as the largest coffee-producing area in the country, contributing over 50% of the total coffee output.

As a global leader in speciality coffee production, Peru has been a significant exporter to more than 50 countries in the international market. The majority of coffee cultivation occurs within seven distinct growing regions, with coffee plantations occupying nearly 40% of the nation's farmland and up to 70% of farms located in the Peruvian highlands. Coffee is the principal agricultural export of Peru, accounting for 25% of the national agricultural income and supporting the livelihoods of approximately 223,000 producer families. It is estimated that over 2 million Peruvians are involved in the coffee production chain.

Key Trends and Developments

Swift urbanisation, robust local coffee production, increasing consumption of organic coffee, and growing coffee culture are the major trends impacting Peru ground coffee market growth

June 2024

To secure a sustainable future for coffee and enhance the living standards of Peruvian coffee farmers, Starbucks Peru expanded its support for coffee producers in Cusco, as part of its initiative titled “Todos Somos Café” (“We Are All Coffee”).

April 2024

The Mexican convenience store chain OXXO introduced its own coffee brand in Peru, named andatti, which is crafted entirely from local ingredients. This product aims to utilise specially selected 100% Peruvian beans sourced from the Pampa Hermosa district in Junin.

October 2020

Nespresso, a subsidiary of Nestlé known for its premium machines and espresso, introduced its inaugural organic coffee for both its original and Vertuo systems, drawing inspiration from Peru's extensive heritage of organic coffee cultivation.

Growing Coffee Culture

The growing consumer enthusiasm for speciality and gourmet coffee is significantly influencing the market, leading to a marked increase in demand for premium ground coffee. As more individuals become discerning about their coffee choices, they are seeking out high-quality, unique flavours and artisanal blends that offer a richer and more satisfying experience.

Healthy Economic Growth in the Country

As disposable incomes rise, consumers find themselves with more financial flexibility and the ability to spend beyond their basic needs. This increase in available funds enables individuals to prioritise and invest in higher-quality coffee products, which often come with a premium price tag.

Rising Urbanisation

The growth of urban regions fosters an environment conducive to increased coffee consumption through lifestyle changes, the proliferation of coffee shops, demographic shifts, remote work trends, and effective marketing strategies. As urban areas continue to expand, coffee consumption is likely to remain a prominent feature of urban life.

Rising Trend of Organic Products

The growing awareness of health and environmental issues has led to an increased demand for organic coffee. Consumers are increasingly choosing organic coffee as it is produced using natural cultivation techniques that do not involve synthetic pesticides or fertilisers, thereby supporting sustainability initiatives and encouraging environmentally responsible agricultural practices.

Surging Local Coffee Production

The esteemed reputation of Peru for producing high-quality coffee beans significantly bolsters a robust domestic market for ground coffee. This reputation is rooted in the country's unique geographical and climatic conditions, which create an ideal environment for coffee cultivation.

Peru Ground Coffee Market Trends

The rise of speciality coffee culture has played a pivotal role in elevating the status of Peruvian coffee on the global stage. As more coffee enthusiasts seek out unique and high-quality brews, the demand for Peruvian ground coffee continues to grow, further solidifying its position in the domestic market. Overall, the esteemed reputation of Peru as a producer of high-quality coffee beans not only enhances the local economy but also enriches the coffee-drinking experience for consumers who appreciate craftsmanship and dedication.

Furthermore, the rise of e-commerce has significantly transformed consumer behaviour. As digital platforms have become increasingly prevalent, they have effectively removed geographical barriers, allowing consumers to access a vast and diverse array of coffee products from around the world with just a few clicks.

Peru Ground Coffee Industry Segmentation

Peru Ground Coffee Market Report and Forecast 2024-2032 offers a detailed analysis of the market based on the following segments:

Market Breakup by Type

• Organic
• Conventional

Market Breakup by Origin

• Domestically Produced
• Imported

Market Breakup by End-User

• Consumer
  • Supermarkets and Hypermarkets
  • Convenience Stores
  • Speciality Stores
  • Online
• Foodservice

Peru Ground Coffee Market Share

Based on the type, the market is segmented into organic and conventional. The organic segment is projected to grow at a CAGR of 5.9% during the forecast period of 2024-2032. The increasing awareness among consumers regarding health and sustainability is driving the demand for organic coffee. Individuals are actively seeking eco-friendly and pesticide-free alternatives that resonate with their values and contribute positively to their well-being.

Leading Companies in the Peru Ground Coffee Market

Major players are focusing on the production of organic ground coffee to gain a competitive edge in the market.

• Nestle SA
• Starbucks Corp.
• Westrock Coffee Company
• JACOBS DOUWE EGBERTS
• LUIGI LAVAZZA SPA
• Cecovasa
• Others

The comprehensive report looks into the macro and micro aspects of the market. The EMR report gives an in-depth insight into the market by providing a SWOT analysis as well as an analysis of Porter’s Five Forces model.