Peru Beer Market Report and Forecast 2024-2032

Peru Beer Market Outlook

The Peru beer market size reached around USD 2.33 billion in 2023. The market is projected to grow at a CAGR of 3.5% between 2024 and 2032, reaching almost USD 3.20 billion by 2032.

Key Takeaways

• The demand for lager is expected to grow significantly among consumers.

• Off trade consumption of beer is expected to record and witness an upward trend over the forecast period.

• Premium beer is expected to constitute a major portion of the Peru beer market share.

The shift towards non-alcoholic beverages has been inspired by the sober-curious movement among Gen Z in Peru, who are focusing on controlling their alcohol intake in social and private settings. This is contributing towards the shift towards non-alcoholic beer, which is manufactured through reverse osmosis and vacuum distillation and removes the alcoholic content from the beverage by up to 99.5%. This does not compromise the taste and quality of beer and caters to the increasing demand for beers among health-conscious consumers.

Increasing consumer inclination towards supporting small breweries that manufacture beers in unique flavours is expected to drive the Peru beer market development in the forecast period. Product innovation is driving the consumption of ready-to-drink beers in Peru. Hectic lifestyles among consumers are prompting an increase in the demand for time-saving and convenient beverages.

Sustainable packaging has also emerged as one of the key Peru beer market trends as consumers are seeking eco-friendly packaging for their canned/bottled beers. Many companies are running recycling programmes for their used beer bottles, which is contributing to increased consumer demand. As increasing innovations in packaging prioritise customer satisfaction, the Peru beer market is expected to record significant growth.

The resurging demand for hard seltzers is further anticipated to contribute to the Peru beer market development over the forecast period.

Market Segmentation

Peru Beer Market Report and Forecast 2024-2032 offers a detailed analysis of the market based on the following segments

Market Breakup by Product Type

• Lager

• Ale

• Others

Market Breakup by Category

• Standard Beer

• Premium Beer

Market Breakup by Distribution Channel

• On Trade

• Off Trade

The key Peru beer market players are Anheuser-Busch Inbev SA/NV, Diageo Plc, Heineken Holding NV, Cervecería del Valle, 7 VIDAS, Jack Vled & Co., and Real Craft Beer Company Sac, among others.

Key Highlights of the Report