Peru Adult Diaper Market Report and Forecast 2024-2032

Peru Adult Diaper Market Outlook

The Peru adult diaper market size reached a value of USD 159.09 million in 2023. During the forecast period of between 2024 and 2032, the market is expected to grow at a CAGR of 7.1% owing to the growing geriatric population.

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Key Trends in the Market

A pull-up disposable garment known as an adult diaper is used by people with urine and faecal incontinence to contain leaks. It is made of extremely absorbent layers that can soak up and hold a lot of liquid, utilising polyethylene films and polyacrylate granules. Adult diapers are made to help with incontinence in adults. Age-related incontinence is a widespread issue that occurs more frequently in women than in men. Adults who are experiencing various medical emergencies, such as diarrhoea, mobility issues, and so on, are more likely to wear adult diapers.

• The major drivers for the market include an ageing population, affordable diapers, advancements in the healthcare industry, and rising public awareness of the need for better hygienic conditions.

• The Peru adult diaper market is expanding due to the rising number of patients who are incontinent. Medical facilities are increasingly using incontinence care products because they help prevent leakage, reduce the risk of disease spread, and provide comfort, especially for patients with severe illnesses.

• As a result of technological advancements, the use of disposable adult diapers among the elderly population has significantly increased. Since they are constructed with a gel-like polymer bead core that boosts their absorbency capacity and thus improves consumer comfort and protection, these diapers present a novel solution to handle the issue of incontinence. Due to their improved fluid absorption and retention characteristics, the disposable diaper demand is anticipated to increase throughout the course of the forecast period.

Peru Adult Diaper Market Analysis

Based on product type, the market is segmented into pad type, pant/pull-up type, and tape on diapers, among others. On the basis of distribution channels, the market is divided into modern store and traditional, among others. Modern store is further segmented into hypermarkets/ supermarkets, convenience stores, speciality stores, and drug stores/pharmacies. Traditional is sub-divided into wholesalers, grocery shops, and open markets.

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The comprehensive EMR report provides an in-depth assessment of the market based on the Porter's five forces model along with giving a SWOT analysis. The report gives a detailed analysis of the following key players in the Peru adult diaper market, covering their competitive landscape and latest developments like mergers, acquisitions, investments, and expansion plans.  

• Grupo Familia

• Hipermercados Tottus SA

• Kimberly-Clark Corporation

• Softys S.A

• Attends Healthcare Products, Inc.

• Others

Market Share by Product Type

The pant/pull-up segment is predicted to have significant increase during the forecast period because these adult diapers offer comfort and convenience. They come in a variety of sizes and price points as well. Pant-style diapers are quite popular among consumers because of their convenient and inventive design, which makes them more user-friendly than other sorts, thereby aiding the Peru adult diaper market development. For instance, an elderly person who can use the restroom on their own can easily remove their diaper, use the toilet, and then pull it back up without any assistance.

Over the forecast period, the pad type segment is anticipated to experience considerable revenue growth. It is among the greatest methods for odour management, anti-leakage, and the prevention of skin rashes. It is mostly advised for adults who require ongoing help from carers due to mental or physical health problems brought on by ageing. These diapers are less expensive than other sorts, easily accessible on the market, and simple to use. These factors are causing this segment of the market to grow more quickly.

Market Share by Distribution Channel

During the historical period, the traditional distribution channels for adult diapers occupied a significant share of the Peru adult diaper market. With traditional open markets, grocery shops, and wholesalers widely available in Peru, consumers preferred these distribution channels due to familiarity and easy accessibility. 

As hypermarkets and supermarkets expand in the nation, these distribution channels are expected to witness rapid growth in the coming years. The main factors permitting higher sales through this channel are the freedom of choice, affordable costs, and one-stop location for a variety of products. 

Other factors driving the Peru adult diaper market growth through supermarket and hypermarket channels are the standardisation of items with correct labelling and lower costs. Purchasing adult diapers from hypermarkets and supermarkets is also more discreet, appealing to consumers who may otherwise be hesitant to buy adult diapers in open markets. 

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Competitive Landscape

Grupo Familia, founded in 1958, is a subsidiary of Essity, a global leader in hygiene and health. The company creates, develops, manufactures, and distributes personal care products. The business operates seven manufacturing facilities across four different countries, and it sells its goods in more than 20 different countries worldwide.

Kimberly-Clark Corporation, founded in 1872 is a marketer of several family care, personal care, infant and child care, adult and feminine care, and professional items for use in the workplace, at home, and in industry. Some of its well-known international brands are Andrex, Huggies, Cottonelle, Depend, Poise, Kleenex, Plenitude, Scott, and U by Kotex.

Softys S.A. is one of the top companies in Latin America for the creation of personal care products and solutions. It has a variety of cleaning and personal hygiene brands. Consumer tissue, personal care, and away from home goods are produced and marketed by this company. 

Other market players include Hipermercados Tottus SA and Attends Healthcare Products, Inc., among others.

Key Highlights of the Report