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Report Overview

The global personal care wipes market is estimated to grow at a CAGR of almost 6.00% in the forecast period of 2025-2034. The industry is primarily being driven by the rising personal care industry across all major regions.

2024

Base Year

2018-2024

Historical Year

2025-2034

Forecast Year

Global Personal Care Wipes Market

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Global Personal Care Wipes Market Segmentation

Personal care wipes are disposable hygiene products, primarily used for personal hygiene and cleaning.

Market Breakup by Product Type

  • Baby Wipes
  • Facial and Cosmetic Wipes
  • Hand and Body Wipes
  • Flushable Wipes
  • Others

Market Breakup by Distribution Channel

  • Supermarket/Hypermarket
  • Convenience Stores
  • Pharmacy
  • E-commerce
  • Others

Market Breakup by Region

  • North America
  • Europe
  • Asia Pacific
  • Latin America
  • Middle East and Africa

Global Personal Care Wipes Market By Product Type

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Global Personal Care Wipes Market Analysis

The rise in the infant population, the rapid increase in urbanization, the high disposable income of female consumers, and the rise in consumer hygiene awareness are having a positive impact on the growth of the industry. Wipes require substantially less time to perform daily tasks for most of the people who are well-maintained in their day-to-day activities due to extreme job pressures and increased activities for children, thus, driving the growth of the industry further.

Competitive Landscape

The report presents a detailed analysis of the following key players in the global personal care wipes market, looking into their capacity, competitive landscape, and latest developments like capacity expansions, plant turnarounds, and mergers and acquisitions:

  • Edana
  • Diamond Wipes International Inc
  • Medline Industries, Inc.
  • The Honest Company
  • Procter and Gamble Co., 
  • Edgewell Personal Care Co., (NYSE: EPC)

The EMR report gives an in-depth insight into the industry by providing a SWOT analysis as well as an analysis of Porter’s Five Forces model.

*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*

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Key Questions Answered in the Report

The market is projected to grow at a CAGR of 6.00% between 2025 and 2034.

The major drivers of the market include the growing personal care industry across all major regions, increasing population, and rapid urbanisation.

Rise in consumer hygiene awareness, increase in demand for wipes due to busy work schedule, and high disposable income of female consumers are the key  trends propelling the growth of the market.

The major regions in the market are North America, Latin America, the Middle East and Africa, Europe, and the Asia Pacific.

Baby wipes, facial and cosmetic wipes, hand and body wipes, and flushable wipes, among others, are the major product types of personal care wipes.

Supermarket/hypermarket, convenience stores, pharmacy, and e-commerce, among others, are the major distribution channels for personal care wipes.

 The major players in the market are Edana, Diamond Wipes International Inc, Medline Industries, Inc., The Honest Company Inc., Procter and Gamble Co., and Edgewell Personal Care Co.

Report Summary

Explore our key highlights of the report and gain a concise overview of key findings, trends, and actionable insights that will empower your strategic decisions.

Key Highlights of the Report

Please note that the figures mentioned in the description serve as estimates and may vary from the actual figures presented in the final report.

REPORT FEATURES DETAILS
Base Year 2024
Historical Period 2018-2024
Forecast Period 2025-2034
Scope of the Report

Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:

  • Product Type
  • Distribution Channel
  • Region
Breakup by Product Type
  • Baby Wipes
  • Facial and Cosmetic Wipes
  • Hand and Body Wipes
  • Flushable Wipes
  • Others
Breakup by Distribution Channel
  • Supermarket/Hypermarket
  • Convenience Stores
  • Pharmacy
  • E-commerce
  • Others
Breakup by Region
  • North America
    • United States of America 
    • Canada
  • Europe
    • United Kingdom
    • Germany
    • France
    • Italy
    • Others
  • Asia Pacific
    • China
    • Japan
    • India
    • ASEAN
    • Australia
    • Others
  • Latin America
    • Brazil
    • Argentina
    • Mexico
    • Others
  • Middle East and Africa
    • Saudi Arabia
    • United Arab Emirates
    • Nigeria
    • South Africa
    • Others
Market Dynamics
  • SWOT Analysis
  • Porter's Five Forces Analysis
  • Key Indicators for Demand
  • Key Indicators for Price
Competitive Landscape
  • Market Structure
  • Company Profiles
    • Company Overview
    • Product Portfolio
    • Demographic Reach and Achievements
    • Certifications
Companies Covered
  • Edana
  • Diamond Wipes International Inc.
  • Medline Industries, Inc.
  • The Honest Company, Inc.
  • Procter and Gamble Co.
  • Edgewell Personal Care Co.
  • Others
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