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Period panties refer to undergarments that are intended to protect during periods. They consist of absorbent materials, a moisture barrier, and a layer to prevent staining and leaks. They are favoured as affordable and eco-friendly alternatives to disposable menstrual hygiene products, which is driving the demand of the period panties market.
The period panties industry growth can be attributed to the availability of the product in different thicknesses and styles. Period panties use advanced moisture-wicking technology to efficiently wick away moisture and absorb menstrual blood.
Period Panties Market Analysis
*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
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In 2023, the market attained a value of nearly USD 134.09 million.
The global period panties market is assessed to grow at a CAGR of 15.2% between 2024 and 2032.
The market is estimated to witness healthy growth in the forecast period of 2024-2032 to reach about USD 479.15 million by 2032.
The major market drivers include the introduction of favourable government initiatives aimed at boosting awareness regarding menstrual hygiene and the growing demand for eco-friendly feminine hygiene products.
The rising availability of different types, styles, and designs of period panties on e-commerce channels and the growing shift from single-use menstrual hygiene products are the key trends guiding the market growth.
The market is broken down into North America, Europe, Asia Pacific, Latin America, the Middle East, and Africa.
The major product types considered in the market report are brief, bikini, boyshort, and hi-waist, among others.
The significant distribution channels in the market are online and offline.
The competitive landscape consists of Modibodi Pty Ltd, Neione, Knix Wear Inc, Rael, Inc, Victoria’s Secret & Co., FannyPants LLC, Fluxies, Anigan, Thinx Inc., and Harebrained, among others.
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United States (Head Office)
30 North Gould Street, Sheridan, WY 82801
+1-415-325-5166
Australia
63 Fiona Drive, Tamworth, NSW
+61 448 06 17 27
India
C130 Sector 2 Noida, Uttar Pradesh 201301
+91-858-608-1494
Philippines
40th Floor, PBCom Tower, 6795 Ayala Avenue Cor V.A Rufino St. Makati City, 1226.
+63 287899028, +63 967 048 3306
United Kingdom
6 Gardner Place, Becketts Close, Feltham TW14 0BX, Greater London
+44-753-713-2163
Vietnam
193/26/4 St.no.6, Ward Binh Hung Hoa, Binh Tan District, Ho Chi Minh City
+84865399124