Global Perineal Care Market Report and Forecast 2024-2032

Perineal Care Market Size

The global perineal care market attained a value of USD 1100.80 million in 2023 driven by the increasing cases of incontinence-related disorders across the globe. The market is further expected to grow in the forecast period of 2024-2032 at a CAGR of 5.1% to reach USD 1721.87 million by 2032.    

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Perineal Care Market Outlook

• The rising burden of incontinence-related disorders, particularly among the aging population, is a major growth driver of the market.

• One of the major market trends is the rising development of advanced formulations for perineal care products such as skin-friendly barrier creams.

• The market value is impacted by the growing investment in healthcare infrastructure, increased focus on personal hygiene, and supportive healthcare policies.

Perineal Care Market Overview

Perineal care is the procedure of washing the genital and rectal areas of the body. It is both a habit for personal care as well as a medical procedure that must be carried out frequently for incontinent or bedridden patients. Incontinence refers to the lack of voluntary control over urination or defecation and is a critical issue in the geriatric population.

The market is witnessing a substantial increase in the demand for perineal care products due to the rise in incontinence-related disorders, particularly among the aging population. The development of advanced products for the protection of skin in the perineal region such as skin-friendly barrier creams and anti-bacterial wet wipes is anticipated to aid market growth. Further, the growing focus on hygiene and infection control is set to influence the market dynamics.

Perineal Care Market Growth Drivers

Increase in the Number of Incontinence Patients to Drive Market Growth

Urinary and fecal incontinence is becoming an increasingly prevalent condition worldwide. This is leading to an increase in demand for perineal care products such as washcloths, cleansers, and barrier creams. Urinary incontinence is an especially widespread and growing problem with an estimated 50% of American women and 25% of American men suffering from urinary incontinence symptoms at some point in their life. Thus, the rising burden of incontinence-related disorders is a major growth driver of the market.

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Perineal Care Market Trends

The market is witnessing several trends and developments to improve the current global scenario. Some of the notable trends are as follows:

Development of Advanced Product Formulations Likely to Boost Market Size

One of the major market trends is the rising development of new formulations for perineal care products. These include skin-friendly barrier creams designed to offer protection against moisture and irritants for longer periods and advanced wound care dressings. These products not only protect the skin but also promote healing. The availability of such innovative perineal care products is projected to augment the market size.

Growth of Hospitals and Nursing Facilities to Boost the Perineal Care Market Demand

The growing number of hospitals and nursing facilities globally and the increasing bed capacity of existing healthcare facilities are expected to widen the market for perineal care products. Healthcare providers are increasingly focusing on reducing the risk of infections and skin complications during the stay of the patient in their facility. This, in turn, has led to a high demand for perineal care products such as washcloths, cleansers, and barrier creams in healthcare settings.

Rising Aging Population is Poised to Impact the Market Growth

There has been a rise in the mean age of the global population due to the disproportional increase in the old-age population relative to that of other age segments. Senior citizens are most susceptible to incontinence problems as well as urological disorders. Thus, the increase in elderly patients is leading to a surge in perineal care requirements, which is anticipated to fuel market growth.

Heightened Health Consciousness is Set to Elevate the Perineal Care Market Value

The rising health consciousness and increasing internet penetration have led to several consumers taking personal care into their own hands. This has resulted in the increasing purchase of perineal care products from distribution channels like retail pharmacies and drug stores. Barrier creams are a topical formulation used to place a physical barrier between the skin and contaminants. They are used in perineal care to protect the skin from infection, especially in cases of urinary incontinence, and are becoming an increasingly common method of maintaining personal hygiene.

Perineal Care Market Segmentation

Market Breakup by Product Type

• Wipe Cleansers

• Creams & Ointments

• Sprays

• Others

Market Breakup by Application

• Incontinence Care

• Postpartum Care

• Elderly Care

• Others

Market Breakup by End-user

• Hospitals & Clinics

• Homecare Settings

• Nursing Facilities

• Others

Market Breakup by Distribution Channel

• Retail Pharmacies & Drug Stores

• Online Pharmacies

• Hospital Pharmacies

• Others

Market Breakup by Region

• North America

• Europe

• Asia Pacific

• Latin America

• Middle East and Africa

Perineal Care Market Share 

The Application Segment is Likely to Undergo Substantial Market Growth

The market segmentation by application includes incontinence care, postpartum care, and elderly care, among others. The incontinence care segment holds a significant market share which can be attributed to the growing aging population. Since older adults are more prone to develop incontinence-related issues, they often require incontinence care products such as adult diapers, pull-ups, perineal wipes, and barrier creams to manage this condition. The rising introduction of innovative products with improvements in absorbency and comfort is likely to further boost the demand of this market's segment.

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Perineal Care Market Analysis by Region

The market report offers insights into several regions, namely, North America, Europe, Asia Pacific, Latin America, the Middle East, and Africa. North America holds a major market share for perineal care products due to the large elderly population and heightened awareness about hygiene and skin care among the public. The increasing prevalence of incontinence and related conditions in the United States and Canada regions further fuels the market growth. Moreover, the presence of major market players and supportive healthcare policies are likely to aid market expansion in the region.

Leading Players in the Global Perineal Care Market

The key features of the market report comprise the patent analysis, grants analysis, funding and investment analysis, and strategic initiatives by the leading key players. The major companies in the market are as follows:

3M Company

3M is a major player in the market and is known for its robust portfolio of advanced skin care products including barrier films and moisturizers. Its 3M™ Cavilon™ Skin Care products  are designed for skin protection and hygiene in perineal regions.

Asef W et Mendil Cosmetics Industry

This company manufactures personal care and hygiene products including perineal care wipes and barrier creams for protecting the sensitive skin of the patients. Asef Wet Mendil Cosmetics Industry offers bulk purchases of Antibacterial Wet Wipes, Medi-pro 75% alcohol wet wipes, and Perineal Special Care Wet Wipes.

Cardinal Health

American multinational healthcare services company Cardinal Health has a prominent presence in the market, offering various perineal care products and other healthcare solutions. Curity™ Pre-Moistened Washcloths, Wings™ Pre-moistened Washcloths, and Personal Cleansing Cloths  are some of its pre-moistened washcloths that are widely used for incontinence and quick clean-ups.

Coloplast Corp

Danish multinational company Coloplast Corp develops, manufactures, and sells skin, wound, and ostomy care products including therapeutic moisturizers and wound dressings. The company heavily invests in R&D activities, leading to the development of advanced perineal care products.

Other key players in the market include GOJO Industries Inc., Medline Industries LP, Stryker, and Swisskem Healthcare.

Key Highlights of the Report

Key Questions Answered in the Perineal Care Market Report

• What was the global perineal care market value in 2023?
• What is the global perineal care market forecast outlook for 2024-2032?
• What are the regional markets covered in the EMR report?
• What is market segmentation based on product type?
• What is the market breakup based on application?
• Who are the major end users in the market?
• What are the major distribution channels in the market?
• What are the major factors aiding the global perineal care market demand? 
• How has the market performed so far and how is it anticipated to perform in the coming years?
• What are the market's major drivers, opportunities, and restraints? 
• Which regional market is expected to lead the market share in the forecast period? 
• Which country is expected to experience expedited growth during the forecast period? 
• How does the prevalence and incidence of incontinence-related disorders affect the market landscape?
• What are the major global perineal care market trends?
• How does the rise in the geriatric population impact the market size?
• Which product type will dominate the market share? 
• Which application is expected to have a high market value in the coming years?
• Which treatment end-user is likely to dominate the market segment?
• Which distribution channel is projected to contribute to the highest market growth?
• Who are the key players involved in the perineal care market?
• What is the patent landscape of the market?
• What are the current unmet needs and challenges in the market?
• How are partnerships, collaborations, mergers and acquisitions among the key market players shaping the market dynamics?