Global Pasta Market Report and Forecast 2024-2032

Global Pasta Market Outlook

The global pasta market size reached a value of about USD 25.67 billion in 2023. The market is expected to expand at a CAGR of 3.34% between 2024 and 2032 to reach a value of approximately USD 31.14 billion by 2032.

Key Takeaways

• In 2022, about 6.1 million tons of pasta were produced in the EU.

• Italy produces about 3.5 million tons of pasta per annum.

• With the rise in gluten intolerance and celiac disease, gluten-free pasta made from alternative grains like quinoa, rice, or corn has become popular.

Pasta is one of the most extensively consumed foods in Italy and is a part of a strong tradition. According to research, around 6 out of 10 Italians of all ages living in the central-southern part of the country consume it on a daily basis.

Pasta is considered a low-glycemic index (GI) food and in recent years the development of nutrient-enriched pasta has gained keen interest. Its consumption has risen among health-conscious consumers globally because it is free of cholesterol and low in sodium.

Increasing curiosity and affinity for international cuisines, and the surging popularity of Mediterranean food aid the consumption of pasta globally.

Durum wheat is majorly adopted for producing pasta. It is considered an economically important crop as a result of its unique characteristics. Moreover, the consumption of whole wheat pasta, especially its organic variant, is increasing due to its health benefits.

Figure: Global Wheat Production (MMT)

Key Trends and Developments

Innovative production technologies; rising demand for gluten free pasta; expanding e-commerce channels; and rising number of innovative product launches are impacting the pasta market growth

Jan 17, 2024

Suma Whole Foods announced the launch of a new range of high-quality oat pastas, made with organic ingredients, such as oat, corn, and rice flours.

Sep 28, 2023

Samyang Foods announced the launch of Tangle, an air-dried pasta brand. The brand launched Tangle Bulgogi Alfredo Tangluccine pasta, inspired by Korean flavours for the U.S. and Canada markets.

Oct 11, 2022

Barilla launched its innovative Al Bronzo pasta line in the US made with the highest quality durum wheat and crafted using an innovative micro-engraved bronze die method for excellent sauce grip and robust texture.

Mar 23, 2022

Barilla collaborated with Pulmuone, a prominent South Korean organic food company, to launch the Pasta Meal Kit in South Korea. The launch aims to bring tasty, convenient, and wholesome Italian meal experiences to consumers in South Korea.

Adoption of innovative production technologies by manufacturers

Pasta manufacturers are adopting modern lines with modular designs and reduced dimensions that cover the entire pasta production chain. These support production of high-quality and countless types of pasta, increase energy savings and ensure longer shelf stability.

Increasing preference for gluten-free pasta

The rising awareness of gluten intolerance and celiac diseases and the inclination towards healthier eating among individuals are leading to an increased adoption of gluten-free pasta.

Launch of innovative products

Key manufacturers are introducing new product lines of pasta made using the highest quality non-GMO semolina and in varied shapes to address the changing consumer eating habits.

Expansion of e-commerce channels

E-commerce platforms provide improved convenience; and price-conscious customers seek out the best deals on e-commerce platforms for groceries, food items, and pasta options that are affordable.

Pasta Market Trends

The changing consumer behaviour has resulted in the launch of various innovative products in the market based on alternative gluten-free ingredients. For instance, manufacturers are providing pasta made with organic cricket flour, considered to be a superfood as it contains high protein, essential vitamins and minerals, including iron, calcium, B12, and omega-3 fatty acids.

Consumers are migrating towards easy-to-cook food products that demand lower cooking time due to their hectic lifestyles as well as western influences, which supports the pasta market expansion. Since pasta, including vermicelli, fusilli, and macaroni is convenient, delicious, and healthy, its consumption is on the rise.

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Market Segmentation

“Global Pasta Market Report and Forecast 2024-2032” offers a detailed analysis of the market based on the following segments:

Market Breakup by Type

• Dried Pasta

• Chilled/Fresh Pasta 

• Canned/Preserved Pasta

• Others

Market Breakup by Raw Material

• Durum Wheat Semolina

• Wheat 

• Mix

• Barley 

• Rice 

• Maize 

• Others

Market Breakup by Distribution Channel

• Supermarkets/Hypermarkets

• Convenience Stores

• Speciality Stores

• Online/E-Retailing

• Others

Market Breakup by Region

• North America

• Europe

• Asia Pacific

• Latin America

• Middle East and Africa

Based on raw material, durum wheat semolina accounts for a significant share of the global pasta market

A mixture of durum wheat semolina flour and water is largely used in pasta manufacturing owing to its easy digestibility, high protein content, and low starch content. The major durum-growing regions include the Middle East, southern Europe, North Africa, the former Soviet Union, North America and India. Globally, durum is cultivated on about 13 million hectares.

Furthermore, with the growing demand for healthy ingredients, the consumption of organic whole wheat fusilli pasta containing zero cholesterol and zero trans-fat is rising.

Based on distribution channels, supermarkets and hypermarkets dominate the global pasta market share

Pasta manufacturers are increasing their sales at a substantial rate by expanding their retail distributions with the help of supermarkets, hypermarkets, and convenience stores.

Further, consumers are increasingly investing in hand-crafted ravioli, tortellini, fettuccine, and spaghetti easily available on company websites. Producers are adopting creative techniques such as pasta recipe blogs to peak consumer interest and increase online sales.

To meet the needs of the expanding health and wellness market, plant-based pasta products are sold through health and wellness speciality stores and direct-to-consumer websites across North America.

Competitive Landscape

The market players are focusing on brand loyalty, product quality, and promotional activities to attract consumers of all income brackets.

Barilla G. E R. Fratelli S.p

Barilla G. E R. Fratelli S.p is a family-owned Italian company operating in more than 100 countries. The company is a leader in pasta, and ready-made sauces in Europe.

Nestlé S.A

Nestlé S.A., headquartered in Switzerland, is a food and beverages company with a global footprint in 186 countries around the world. The company is among the leaders in many of the fastest-growing food and beverages categories including coffee, bottled water, and infant formula.

F.lli De Cecco di Filippo Fara San Martino S.p.A.

F.lli De Cecco di Filippo Fara San Martino S.p.A. is primarily engaged in providing pasta and other food products which are used for an Italian meal.

JSC Makfa

JSC Makfa is one of the top five leading pasta manufacturers in Russia. The company also provides other products such as cereals, oats, and flour.

Other notable players operating in the global pasta market are AGT Food and Ingredients Inc., and General Mills Inc., among others.

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Pasta Market Analysis by Region

Pasta is extensively consumed in several countries globally, including Italy, Venezuela, the United States, France, and in developing APAC countries, due to its convenience, great taste, and health benefits.

According to the International Pasta Organization, about 23 kg of pasta is consumed by an average Italian per year. With the growing demand for diverse and innovative pasta across the globe, Italian pasta manufacturers are adopting gluten-free, organic, leguminous, ancient grains, superfoods, and fortified ingredients to improve the nutrition profile of pasta.

In North America, there is a rising utilisation of Canada Western Amber Durum (CWAD) in pasta production due to its high protein content, semolina yield, and excellent gluten quality. CWAD also provides a bright yellow colour and firm bite quality to pasta. It is widely exported to various countries, including the US, Japan, Peru, Algeria, Italy, and Morocco.

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