Global Party Supplies Market Report and Forecast 2024-2032

Global Party Supplies Market Outlook

The global party supplies market attained a value of about USD 14,521.04 million in 2023. The market is further expected to grow in the forecast period of 2024-2032 at a CAGR of 8.7% to reach nearly USD 30,764.94 million by 2032.

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North America to Dominate the Party Supplies Industry  in the Forecast Period

In 2019, North America accounted for the largest market share of party supplies. North America has witnessed a surge in co-ed life-event party celebrations, such as post-wedding couple's showers and pre-wedding gender-segregated bachelor, and bachelorette parties, which resulted in the expansion of the market growth over the historical period. One of the major factors driving this phenomenon is the increasing penetration of social media and the internet. Young adults in the region are extremely inclined towards partying, and with the help of social media platforms, such as Facebook, and Instagram, among others, they announce and connect at the party, consequently augmenting the party supplies industry in the region.

Increasing Demand in Supermarkets and Hypermarkets to Augment the Party Supplies Industry

Based on the distribution channel, the supermarkets and hypermarkets segment accounted for the significant market share in the global party supplies industry. Hypermarkets and supermarkets are gaining high popularity, owing to the availability of a broad range of consumer goods under a single roof, ample parking space, and convenient operation timings. Moreover, an increase in urbanisation , a rise in the working-class population, and competitive pricing boost the popularity of supermarkets and hypermarkets in developed and developing countries. Furthermore, these stores offer a variety of brands in a product category, including party supplies, thereby offering more options for customers to buy different designs, colours, and types of party supplies as per their choice. Therefore, these supermarkets and hypermarkets have high footfalls, which boost the sales of party supplies. This, in turn, has fueled the growth of the party supplies industry in the historical period and is expected to continue in the forecast period as well.

Party Supplies: Definition and Segmentation

Party supplies are referred to those items and accessories that are required to organise a party or an event. It is a broad category of different products used by party organisers to create the right ambiance for different parties of special occasions, such as birthdays, anniversaries, farewells, etc. These are speciality items used in the decoration of party venues. Some examples of common party supplies are balloons, invitation cards, candles, banners, and tableware. Generally, party supplies are selected as per the party theme to make the event more meaningful and memorable.

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By product type, the industry is segmented into:

• Balloons
• Banners
• Pinatas
• Games
• Home Decor
• Tableware/Disposables
• Take Away Gifts
• Others

The market can be broadly categorised on the basis of its application into:

• Commercial 
• Domestic

The market can be broadly categorised on the basis of its distribution channel into:

• Hypermarkets and Supermarkets
• Convenience Stores
• Speciality Stores
• Online
• Others

The EMR report looks into the regional markets of the product like North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.

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Rising Urbanisation and Increasing Per Capita Income to Bolster the Growth of the Party Supplies Industry

Changing demographics, rising urbanisation, improved lifestyles due to the rise in personal disposable incomes are accounting for the growth of the global party supplies industry. Modern consumers are willing to celebrate every special occasion and achievement in a special way. Furthermore, modern parents are increasingly spending on their child’s birthday parties to make it special and memorable, which is contributing to market growth. Moreover, many special life events, such as a wedding, engagement, and anniversaries, are celebrated with special parties organised by event management companies due to which the demand for party supplies are increasing.

Moreover, the number of professional event planners has increased significantly in recent years to cater to evolving needs of millennial consumers, which will further boost the industry. Also, the market is increasing due to the rising awareness and connectivity through the internet, which has made party supplies become an essential requirement while organising any kind of party. In addition, theme party, where customisation of party supplies is done accordingly, is one of the leading trends in the market, which is further expected to boost the market in the forecast period.

Key Industry Players in the Global Party Supplies Market

The report presents a detailed analysis of the following key players in the global party supplies market, looking into their capacity, market shares, and latest developments like capacity expansions, plant turnarounds, and mergers and acquisitions:

• American Greetings Corporation
• Hallmark Licensing, LLC
• Martha Stewart
• Party City Holdco Inc.
• Pioneer Worldwide
• Others

The comprehensive report looks into the macro and micro aspects of the industry. The EMR report gives an in-depth insight into the market by providing a SWOT analysis as well as an analysis of Porter’s Five Forces model.

Key Highlights of the Report