Global Parental Control Software Market Report and Forecast 2024-2032

Global Parental Control Software Market Size

The global parental control software market value reached more than USD 1,286.47 million in 2023. The global parental control software market is expected to grow at a CAGR of 12.3% between 2024 and 2032, reaching a projected value of USD 3,654.39 million by 2032.

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Global Parental Control Software Market Growth

Parental control software allows the user to control and restrict what an individual does online. There is a wide range of programs that perform actions such as filtering and blocking content and websites, limiting time online, recording activities, as well as viewing browsing history and communications, thus, driving the growth of the parental control software market.

The increasing adoption of personal gadgets among kids is expected to drive the parental control software market across the globe due to the developing new generation of tech-savvy kids. The parental control software market dynamics and trends are increasing due to features such as screen time management, family links, and app management, which are enhancing the appeal of these solutions among various end-users.

Global Parental Control Software Market Analysis

There is increasing adoption and implementation of parental control solutions over different platforms like Facebook and YouTube, among other platforms, to offer safer and better service. This is further expected to push forward the parental control software industry growth of parental control software in the upcoming years.

Global Parental Control Software Industry Outlook

According to the eSafety Commissioner's 2020 Cyberbullying Trends Report, 12% of young Australians reported experiencing cyberbullying in the past month, up slightly from 11% in 2018. For those aged 12-14, the rate remained steady at 12% in both years. Among 15-17-year-olds, the incidence rose marginally from 14% in 2018 to 15% in 2020. The rate for 18-21-year-olds stayed constant at 10%. In the 22-25 age group, cyberbullying reports increased from 7% in 2018 to 8% in 2020.

The global internet penetration increased to 66% in 2023, up from 51% in 2018. The Asia Pacific region saw a rise in penetration from 52% in 2018 to 72% in 2023. Central and Eastern Europe experienced growth from 65% to 78% during the same period. In Latin America, internet usage reached 70% of the population in 2023, compared to 60% in 2018. Internet penetration in the Middle East and Africa grew from 24% in 2018 to 35% in 2023. North America's penetration rose marginally from 90% to 92%, and Western Europe saw an increase from 82% to 87%, further boosting the parental control software market revenue.

According to industry reports, global smartphone connections are expected to reach around 7.5 billion by 2025, representing 84% of total mobile connections, up from 6.2 billion and 75% in 2021. This increase drives the parental control software industry revenue, as it allows parents to remotely monitor their children's online activity through internet-enabled tools. In Greater China, smartphone connections will grow from 77% in 2021 to 90% in 2025. The Commonwealth of Independent States (CIS) will see an increase from 79% to 86%. North America's smartphone penetration is expected to rise from 82% in 2021 to 85% by 2025. In the Asia Pacific region, smartphone connections will grow from 74% to 84%. Europe will see an increase from 79% to 83%, while Latin America will grow from 77% to 82%. In the Middle East and North Africa (MENA), the rate will rise from 80% in 2021 to 82% in 2025. Sub-Saharan Africa will experience growth from 64% to 75%.

Increasing parental concerns about online safety and digital exposure for children drive strong demand for parental control software, supporting parental control software market growth.

• Continuous innovation in software features, such as real-time monitoring and content filtering, enhances effectiveness and appeal, attracting more users.

• The availability of diverse solutions catering to different devices and platforms provides flexibility, meeting varied parental needs and preferences.

Some parents and children may worry about privacy issues related to monitoring and data collection, potentially limiting software adoption.

• Advanced features can make the software complex to set up and use, potentially deterring less tech-savvy users.

• Premium features and subscriptions can be expensive, making it less accessible for budget-conscious families.

Growing internet and device usage among children in emerging markets presents significant parental control software market opportunities.

• Incorporating features like AI for behavioural analysis and automated alerts can enhance product offerings and attract tech-savvy parents.

• Collaborating with schools and educational organisations can broaden market reach and improve product credibility.

Rapidly changing online threats and new technologies can challenge the effectiveness of existing parental control solutions, requiring constant updates.

• New regulations regarding data privacy and digital monitoring could impact software functionality and compliance requirements.

• Intense competition from numerous established and emerging players may drive down prices and affect market profitability.

Key Players in the Global Parental Control Software Market and Their Key Initiatives

Apple Inc.

• Launched enhanced Family Sharing features for better parental control and monitoring.

• Introduced AI-powered screen time insights to manage children's device usage to capture the parental control software market opportunities.  

Google, LLC

• Introduced new parental control features on Google Assistant.

• Enhanced YouTube's parental controls.

Microsoft Corporation

• Launched a new Family Safety app with features like activity reporting and location tracking.

• Partnered with educational institutions to integrate parental control tools to meet the growing demand of the parental control software market.

AO Kaspersky Lab

• Introduced a new version of Kaspersky Safe Kids, enhancing parental monitoring options.

• Received AV-TEST approval for superior protection against inappropriate content.

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Global Parental Control Software Industry Segmentation

“Global Parental Control Software Market Report and Forecast 2024-2032” offers a detailed analysis of the market based on the following segments:

Market Breakup by Device Type

• Smart Phone and Tablets

• Computers and Video Game

• Digital Television

• Others

Market Breakup by Deployment Type

• On-Premise

• Cloud

Market Breakup by Platform

• IOS

• Android

• Windows

• Others

Market Breakup by Pricing

• Free

• Paid

Market Breakup by Application

• Residential

• Commercial

• Educational Institutions

Market Breakup by Region

• North America

• Europe

• Asia Pacific

• Latin America

• Middle East and Africa

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Parental Control Software Market Share

The android segment is expected to gain momentum in the parental control software market across the globe on account of the surging time spent by children on smartphones. Moreover, Android-based smartphones are generally more affordable than other options, which is increasing their appeal among consumers and consequently boosting the growth of the parental control software industry.

Leading Companies in the Parental Control Software Market

The companies combine hardware, software, and services to provide a unified user experience, establishing a strong impact and presence across diverse technology sectors.

• Apple Inc. 

• Google, LLC 

• Microsoft Corporation 

• AO Kaspersky Lab 

• AT&T Intellectual Property 

• Bark Technologies Inc 

• Mobicip.LLC 

• NortonLifeLock Inc. 

• Qustodio Technologies S.L. 

• Life360 Inc. 

• Wondershare Technology Co., Ltd (FamiSafe) 

• TESLINE-SERVICE S.R.L (Kidlogger) 

• Others

Key Highlights of the Report

Parental Control Software Market Report Snapshots

Parental Control Software Market Size

Parental Control Software Market Growth

Parental Control Software Market Analysis

Parental Control Software Market Share

Parental Control Software Companies