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The trend towards sustainability and ethical sourcing in the paleo food market reflects a broader shift in consumer preferences towards more responsible consumption. Many paleo food brands use organic ingredients in their products. Organic farming practices avoid the use of synthetic pesticides and fertilisers, which can be harmful to the environment and human health. By choosing organic, paleo brands support farming methods that are more sustainable and healthier for consumers.
Market players are readily investing in acquisitions and partnerships to extend their product portfolio. Mars, Incorporated, a global leader in the food sector has announced its agreement to acquire Kevin's Natural Foods, a company known for its rapid growth in the nutritious meals sector, particularly specialising in paleo food products in July 2023. This acquisition indicates Mars' interest in expanding its portfolio in the health and wellness food category.
Paleo Food Market Regional Analysis
*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
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In 2023, the market reached an approximate value of USD 11.11 billion.
The market is projected to grow at a CAGR of 6.3% between 2024 and 2032.
The market is estimated to witness a healthy growth in the forecast period of 2024-2032, reaching a value of around USD 19.25 billion by 2032.
The major market drivers are shifting consumer preference towards healthy and natural food and growing health issues such as obesity due to a sedentary lifestyle.
The key trends of the market include the growing prevalence of healthy lifestyle and gym culture, the rising popularity of plant-based paleo food products, the introduction of paleo-based food in restaurants and other food establishments, and the launch of new paleo food products.
The major regions in the market are North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.
Various distribution channels are supermarkets and hypermarkets, convenience stores, specialist retailers, and online retailers, among others.
The major players in the market are General Mills, Inc (EPIC Provisions), Back Roads Granola, Blue Mountain Organics Distribution, LLC, Caveman Foods, True Primal (Steve's Paleo Goods), CalChef Foods, LLC (Kevin's Natural Foods), Bob's Red Mill Natural Foods, Inc., Nutiva Inc., Paleo BV, and The Paleo Foods Co Ltd., among others.
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